Study Guide

Objective

The objective of this course is to study the planning targets of the company by means of a business plan. The student will be able to complete a business plan.

Content

Students will complete a Business Plan of a real or fictitious company on a formulated sheet. This course is not for creating the documents needed when establishing a company.

Assessment criteria, excellent (5)

The students are able to analyze, compare and critically assess the implementation of the business plan based on independently acquired knowledge. They are able to analyze the plan’s level of customer orientation and profitability.

Assessment criteria, good (3)

The students can describe and justify the procedures associated with starting business operations and entrepreneurship, are able to work independently with acquired knowledge and some guidelines, and can apply the methods and models of the business plan. They can work independently to achieve their objectives and justify their actions according to professional ethical standards. They are able to assess the compatibility of the various parts of the business plan and their selected strategy.

Assessment criteria, satisfactory (1)

The students are able to define and use the basic concepts associated with a business plan according to professional ethical standards. Their plan will contain enough information to start business operations and to go international.