Skip to main content
Link list
Choose language
siirry suomenkieliselle sivulle change language to english
You are viewing archives, press here to leave.

BACHELORS DEGREE IN BUSINESS ADMINISTRATION 210 CREDITS (2020) MARKETING: LLT20SM

Code: LLT20SM

Degree title
Bachelor of Business Administration (AMK)
Credits
210 ects
Duration
3.5 years (210 cr)
Start semester
Autumn 2020
Teaching language
Finnish

Descriptions

MARKETING
The aim of the marketing major is for students to gain the skills to operate in a variety of marketing planning, implementation and monitoring tasks requiring expertise. Graduates of the marketing major will be able to assess and identify their professional competence and have the capacity to deepen their expertise. This major prepares students for work in a variety of professional marketing, sales and customer service posts.

Select timing, structure or classification view

Show study timings by semester, study year or period

Code Name Credits (cr) 2020-2021 2021-2022 2022-2023 2023-2024 Autumn 2020 Spring 2021 Autumn 2021 Spring 2022 Autumn 2022 Spring 2023 Autumn 2023 1. / 2020 2. / 2020 3. / 2021 4. / 2021 1. / 2021 2. / 2021 3. / 2022 4. / 2022 1. / 2022 2. / 2022 3. / 2023 4. / 2023 1. / 2023 2. / 2023
Total 210

yhteiset kompetenssit,AMK

Osaamisen kuvaus, ammattikorkeakoulututkinto

1. LEARNING SKILLS

Our students are able to
•assess and develop their competence and learning methods
•critically acquire, process and evaluate knowledge and information
•take responsibility for learning and sharing learning in their groups
Practical Training
Housing Company Accounting and Administration
Personal Taxation
Public Sector Economy
House and Estate Agency
Consolidated Financial Statement
English Conversation
Swedish/Norden i ett nötskal
French Grammar
Basic Russian 1
Basic Russian 2
Basic Russian 3
Basic German 2
Basic German 3
Basic Russian 1
Basic French 2
Basic French 3
Basic Spanish 1
Spanish for Working Life 1
Spanish for Working Life 2
Basic Italian 2
Basic Swedish 1
Basic German 1
Basic French 1
Basic Italian 1
Academic Writing
Going Global
2. ETHICAL COMPETENCE

Our students are able to
•take responsibility for their own work and its impacts
•work according to the professional ethical principles of their discipline/field
•take different bodies, organisations, professionals, stakeholders, interest groups and individuals into account in their work
•apply the principles of equality
•apply the principles sustainable development
•engage in social debate based on acquired competence and knowledge of ethical values.
Practical Training
Public Sector Economy
Consolidated Financial Statement
Thesis
3. WORK COMPETENCE

Our students are able to
•work as a member of the work community and promote wellbeing
•execute their duties in work based situations that require communication and interaction
•use information and communication technology to do their work
•create personal work related contacts and operate in networks
•make dcisions in unpredictable situations
•work in management and work independently as a specialist/expert
•set up a business or enterprise
Practical Training
Housing Company Accounting and Administration
Personal Taxation
Public Sector Economy
House and Estate Agency
Consolidated Financial Statement
English Conversation
Swedish/Norden i ett nötskal
French Grammar
Basic Russian 2
Basic Russian 3
Basic German 2
Basic German 3
Basic Russian 1
Basic French 2
Basic French 3
Basic Spanish 1
Spanish for Working Life 1
Spanish for Working Life 2
Basic Italian 2
Basic Swedish 1
Basic German 1
Basic French 1
Basic Italian 1
Academic Writing
Going Global
Thesis
4. INNOVATION COMPETENCE

Our students are able to
•engage in creative problem solving and developing work practices
•work in projects
•implement research and development projects while applying the current knowledge and methods of their disciplines
•find customer-oriented, sustainable and profitable solutions
Practical Training
Public Sector Economy
Consolidated Financial Statement
Consumer Behaviour
Thesis
5. INTERNATIONAL COMPETENCE

Our students are able to
•adopt the language skills needed in their work and field and to develop professional competence
•work proactively and in cooperation with people from different cultures
•take the impacts and opportunities of internationalisation into account in their work
Public Sector Economy
English Conversation
Business Russian
Swedish/Norden i ett nötskal
French Grammar
Basic Russian 2
Basic Russian 3
Basic German 2
Basic German 3
Basic Russian 1
Basic French 2
Basic French 3
Basic Spanish 1
Spanish for Working Life 1
Basic Italian 2
Basic Swedish 1
Basic German 1
Basic French 1
Basic Italian 1
Academic Writing
Going Global
Not grouped
Customer Oriented Marketing
Introduction to Accounting
Contract and Marketing Law
International Economics
Business Basics
Competitive Advantage to Markets
ICT and Business Applications
Business Mathematics
Business Swedish
Finnish/Business Communication Skills
Competence Development
Business English
Professional English
Management Accounting
Service Marketing and Sales Competence
Topical Issues in Business Forums
Labour Law
Payroll Administration
Event Management
New Technologies in Business
Business Planning and Developing
Research and Development Methods
Human Resource Management HRM
Work Community Competences and Leadership
Work Welfare
Strategic Marketing Development
Integrated Marketing Communication
Media Planning
Content Marketing
Service Business
Service Design
Brand Expertise
Global Markets and Product Commercialization
Online Distribution Cgannels and E-commerce Business
Marketing Research
Profitable Event Management
Experiential Events
Field-Specific Event Production 1
Experiential Events
Profitable Event Management
Field-specific Event Production
Congress and Meeting Management MICE
Hospitality and Facility Management
Managing Customer Experience
Integrated Marketing Communications
Digital Media Tools for Marketing Purposes
Brand Strategies
Securities Trade
Management Communication
Generally Accepted Accounting Principles
New Trends in Leadership and Management
Public Administration
Business Plan Project
Organizational Psychology
Learning by Projects
Introduction to Financing
Risk Management
Marketing via Social Media
Export and Import Routines
Internationalising a Company
Retail Chains and Sales as a Field of Work
Business Financing
Build up Your English
Swedish/Bygg upp din svenska

LLT_LLM_kompetenssit

1. Laaja-alainen liiketoimintaosaamisen:

Tradenomi tunnistaa liiketalouden ja toimintaympäristön eri osaalueiden vaikutukset toisiinsa sekä omaksuu yrittäjyyden ja yrittäjämäisen tavan toimia. Hän ymmärtää yritystoiminnan kannattavuuden merkityksen ja osaa toimia tuloksellisesti. Hän ymmärtää yksilön merkityksen työyhteisössään. Hän ymmärtää viestinnän merkityksen ja luo aktiivisesti vuorovaikutussuhteita
– myös kansainvälisessä liiketoimintaympäristössä.
Customer Oriented Marketing
Introduction to Accounting
Contract and Marketing Law
International Economics
Business Basics
Competitive Advantage to Markets
Business Swedish
Finnish/Business Communication Skills
Competence Development
Business English
Professional English
Practical Training
Securities Trade
Housing Company Accounting and Administration
Management Communication
Personal Taxation
Generally Accepted Accounting Principles
New Trends in Leadership and Management
Public Administration
Public Sector Economy
House and Estate Agency
Consolidated Financial Statement
Consumer Behaviour
Business Plan Project
Organizational Psychology
Introduction to Financing
Risk Management
Marketing via Social Media
Export and Import Routines
Internationalising a Company
English Conversation
Business Russian
Swedish/Norden i ett nötskal
French Grammar
Basic Russian 1
Basic Russian 2
Basic Russian 3
Basic German 2
Basic German 3
Basic Russian 1
Basic French 2
Basic French 3
Basic Spanish 1
Spanish for Working Life 1
Spanish for Working Life 2
Basic Italian 2
Basic Swedish 1
Basic German 1
Basic French 1
Basic Italian 1
Academic Writing
Retail Chains and Sales as a Field of Work
Business Financing
2. Liiketalouden syventävä osaamisen:

Tradenomi omaa oman pääaineensa mukaisen osaamisalueen syvällisen tuntemuksen (markkinointi tai taloushallinto ja juridiikka).
Management Accounting
Service Marketing and Sales Competence
Topical Issues in Business Forums
Labour Law
Payroll Administration
Event Management
New Technologies in Business
Business Planning and Developing
Human Resource Management HRM
Work Community Competences and Leadership
Work Welfare
Strategic Marketing Development
Integrated Marketing Communication
Media Planning
Content Marketing
Service Business
Service Design
Brand Expertise
Global Markets and Product Commercialization
Online Distribution Cgannels and E-commerce Business
Marketing Research
Profitable Event Management
Experiential Events
Field-Specific Event Production 1
Experiential Events
Profitable Event Management
Field-specific Event Production
Congress and Meeting Management MICE
Hospitality and Facility Management
Managing Customer Experience
Integrated Marketing Communications
Digital Media Tools for Marketing Purposes
Brand Strategies
Practical Training
Securities Trade
Housing Company Accounting and Administration
Personal Taxation
Generally Accepted Accounting Principles
New Trends in Leadership and Management
Consolidated Financial Statement
Consumer Behaviour
Business Plan Project
Organizational Psychology
Marketing via Social Media
Internationalising a Company
Business Financing
Thesis
3. Liiketalouden menetelmäosaamisen:

Tradenomi hallitsee syvällisen osaamisen tiedonhankinnassa ja sen omaksumisessa tarvittavan tutkimus- ja kehittämistoiminnan perusteet. Hän osaa soveltaa talousmatematiikkaa ja tilastollisia menetelmiä hyödyntäen tietotekniikkaan. Hän omaa riittävät taidot tutkimus- ja kehittämismenetelmien soveltamisessa.
ICT and Business Applications
Business Mathematics
Event Management
New Technologies in Business
Business Planning and Developing
Research and Development Methods
Marketing Research
Practical Training
Management Communication
Public Sector Economy
House and Estate Agency
Thesis
4. Liiketalouden soveltava osaamisen:

Tradenomi osaa soveltaa liiketalouden teorioita ja kykenee luovaan ongelmanratkaisuun. Hän osaa soveltaa liiketalouden uusinta tietoa työyhteisössään. Hän osaa kehittää liiketoimintaprosesseja ja soveltaa laatuajattelua.
Event Management
Integrated Marketing Communication
Media Planning
Content Marketing
Service Design
Marketing Research
Integrated Marketing Communications
Digital Media Tools for Marketing Purposes
Practical Training
Housing Company Accounting and Administration
Management Communication
Personal Taxation
Public Sector Economy
House and Estate Agency
Business Plan Project
Organizational Psychology
Learning by Projects
Academic Writing
Thesis
Not grouped
Going Global
Build up Your English
Swedish/Bygg upp din svenska

Opintotyyppi_AMK

1. Perusopinnot
Customer Oriented Marketing
Introduction to Accounting
Contract and Marketing Law
International Economics
Business Basics
Competitive Advantage to Markets
ICT and Business Applications
Business Mathematics
Business Swedish
Finnish/Business Communication Skills
Competence Development
Business English
2. Ammattiopinnot
Professional English
Management Accounting
Service Marketing and Sales Competence
Topical Issues in Business Forums
Labour Law
Payroll Administration
Event Management
New Technologies in Business
Business Planning and Developing
Research and Development Methods
Human Resource Management HRM
Work Community Competences and Leadership
Work Welfare
3. Vaihtoehtoiset ammattiopinnot
Strategic Marketing Development
Integrated Marketing Communication
Media Planning
Content Marketing
Service Business
Service Design
Brand Expertise
Global Markets and Product Commercialization
Online Distribution Cgannels and E-commerce Business
Marketing Research
Profitable Event Management
Experiential Events
Field-Specific Event Production 1
Experiential Events
Profitable Event Management
Field-specific Event Production
Congress and Meeting Management MICE
Hospitality and Facility Management
Managing Customer Experience
Integrated Marketing Communications
Digital Media Tools for Marketing Purposes
Brand Strategies
4. Harjoittelu
Practical Training
5. Opinnäytetyö
Thesis
6. Vapaasti valittavat opinnot
Securities Trade
Housing Company Accounting and Administration
Management Communication
Personal Taxation
Generally Accepted Accounting Principles
New Trends in Leadership and Management
Public Administration
Public Sector Economy
House and Estate Agency
Consolidated Financial Statement
Consumer Behaviour
Business Plan Project
Organizational Psychology
Learning by Projects
Introduction to Financing
Risk Management
Marketing via Social Media
Export and Import Routines
Internationalising a Company
English Conversation
Business Russian
Swedish/Norden i ett nötskal
French Grammar
Basic Russian 1
Basic Russian 2
Basic Russian 3
Basic German 2
Basic German 3
Basic Russian 1
Basic French 2
Basic French 3
Basic Spanish 1
Spanish for Working Life 1
Spanish for Working Life 2
Basic Italian 2
Basic Swedish 1
Basic German 1
Basic French 1
Basic Italian 1
Academic Writing
Going Global
Retail Chains and Sales as a Field of Work
Business Financing
Not grouped
Build up Your English
Swedish/Bygg upp din svenska

Työelämäjakso

1. Työelämäjakso ( 1op)

Kajaanin ammattikorkeakoulussa tradenomintutkintoa suorittavien opiskelijoiden ensimmäisen vuoden opintoihin kuuluu neljän viikon mittainen työelämäjakso..
Työelämäjakso ajoittuu viikoille 18 -21, jonka aikana opiskelijat työskentelevät liiketoiminnan perustehtävissä 160 tuntia. Työskentelyn aikana opiskelija suorittaa oppimistavoitteiden saavuttamista tukevia oppimistehtäviä.
Opintojaksot, joihin työelämäjakso on linkitetty 1op kustakin

No attached course units
2. Ei työelämäjakson opintopisteitä

No attached course units
Not grouped
Customer Oriented Marketing
Introduction to Accounting
Contract and Marketing Law
International Economics
Business Basics
Competitive Advantage to Markets
ICT and Business Applications
Business Mathematics
Business Swedish
Finnish/Business Communication Skills
Competence Development
Business English
Professional English
Management Accounting
Service Marketing and Sales Competence
Topical Issues in Business Forums
Labour Law
Payroll Administration
Event Management
New Technologies in Business
Business Planning and Developing
Research and Development Methods
Human Resource Management HRM
Work Community Competences and Leadership
Work Welfare
Strategic Marketing Development
Integrated Marketing Communication
Media Planning
Content Marketing
Service Business
Service Design
Brand Expertise
Global Markets and Product Commercialization
Online Distribution Cgannels and E-commerce Business
Marketing Research
Profitable Event Management
Experiential Events
Field-Specific Event Production 1
Experiential Events
Profitable Event Management
Field-specific Event Production
Congress and Meeting Management MICE
Hospitality and Facility Management
Managing Customer Experience
Integrated Marketing Communications
Digital Media Tools for Marketing Purposes
Brand Strategies
Practical Training
Securities Trade
Housing Company Accounting and Administration
Management Communication
Personal Taxation
Generally Accepted Accounting Principles
New Trends in Leadership and Management
Public Administration
Public Sector Economy
House and Estate Agency
Consolidated Financial Statement
Consumer Behaviour
Business Plan Project
Organizational Psychology
Learning by Projects
Introduction to Financing
Risk Management
Marketing via Social Media
Export and Import Routines
Internationalising a Company
English Conversation
Business Russian
Swedish/Norden i ett nötskal
French Grammar
Basic Russian 1
Basic Russian 2
Basic Russian 3
Basic German 2
Basic German 3
Basic Russian 1
Basic French 2
Basic French 3
Basic Spanish 1
Spanish for Working Life 1
Spanish for Working Life 2
Basic Italian 2
Basic Swedish 1
Basic German 1
Basic French 1
Basic Italian 1
Academic Writing
Going Global
Retail Chains and Sales as a Field of Work
Business Financing
Build up Your English
Swedish/Bygg upp din svenska
Thesis

Code Name Credits (cr)
LLT20SM-1000
BASICS OF BUSINESS COMPETENCE

(Choose all )

30
BY00BX23 Customer Oriented Marketing 5
LT00BX25 Introduction to Accounting 5
LT00BX27 Contract and Marketing Law 5
LT00BX28 International Economics 5
BY00BX29 Business Basics 5
LT00BX30 Competitive Advantage to Markets 5
LLT20SM-1001
METHODOLOGICAL COMPETENCE

(Choose all )

8
BY00BX31 ICT and Business Applications 3
BY00BX33 Business Mathematics 5
LLT20SM-1002
COMMUNICATION COMPETENCE

(Choose all )

23
BY00BX35 Business Swedish 5
BY00BX39 Finnish/Business Communication Skills 5
BY00BX38 Competence Development 3
BY00BX37 Business English 5
BY00BX40 Professional English 5
LLT20SM-1003
ADVANCED BUSINESS COMPETENCE

(Choose all )

18
BY00BX41 Management Accounting 5
BY00BX44 Service Marketing and Sales Competence 4
LT00BX45 Topical Issues in Business Forums 3
LT00BX46 Labour Law 3
LT00BX47 Payroll Administration 3
LLT20SM-1005
METHODOLOGICAL BUSINESS COMPETENCE

(Choose all )

18
BY00BX49 Event Management 5
BY00BX50 New Technologies in Business 3
LT00BX51 Business Planning and Developing 5
BY00BX48 Research and Development Methods 5
LLT20SM-1013
LEADERSHIP AND WELLBEING IN THE WORK COMMUNITY

(Choose all )

15
BY00BX52 Human Resource Management HRM 5
BY00BX53 Work Community Competences and Leadership 5
BY00BX54 Work Welfare 5
LLT20SM-1007
SPECIAL COMPETENCES IN MARKETING

(Choose ects: 48 )

48
LLT20SM-1018
STRATEGIC MARKETING DEVELOPMENT

(Choose all )

3
LT00BX74 Strategic Marketing Development 3
LLT20SM-1014
MARKETING COMMUNICATION TOOLS

(Choose all )

15
LT00BX64 Integrated Marketing Communication 5
LT00BX66 Media Planning 5
LT00BX67 Content Marketing 5
LLT20SM-1015
CUSTOMER EXPERIENCE

(Choose all )

15
LT00BX68 Service Business 5
LT00BX69 Service Design 5
LT00BX70 Brand Expertise 5
LLT20SM-1017
GLOBAL MARKETING

(Choose all )

15
LT00BX71 Global Markets and Product Commercialization 5
LT00BX72 Online Distribution Cgannels and E-commerce Business 5
LT00BX73 Marketing Research 5
LLT20SM-1019
EVENT MANAGEMENT

(Choose all )

15
AM00BY92 Profitable Event Management 5
AM00BY93 Experiential Events 5
AM00BY94 Field-Specific Event Production 1 5
LLT20SM-1020
EVENT MANAGEMENT

(Choose all )

15
BC00BY75 Experiential Events 5
BC00BY76 Profitable Event Management 5
BC00BY77 Field-specific Event Production 5
LLT20SM-1021
HOSPITALITY MANAGEMENT

(Choose all )

15
AT00BY61 Congress and Meeting Management MICE 5
AT00BY62 Hospitality and Facility Management 5
AT00BY63 Managing Customer Experience 5
LLT20SM-1023
BUSINESS VALUE FROM COMMUNICATIONS DYNAMICS

(Choose all )

15
LB00BY72 Integrated Marketing Communications 5
LB00BY73 Digital Media Tools for Marketing Purposes 5
LB00BY74 Brand Strategies 5
LLT20SM-1010
PRACTICAL TRAINING

(Choose all )

30
KLHH001 Practical Training 30
LLT20SM-1012
FREE-CHOICE STUDIES

(Choose ects: 5 )

5
KLVY031 Securities Trade 3
KLVY076 Housing Company Accounting and Administration 3
KLVY005 Management Communication 5
KLWY015 Personal Taxation 3
KLVY030 Generally Accepted Accounting Principles 3
KLVY001 New Trends in Leadership and Management 3 - 5
KLVY072 Public Administration 3
KLVY079 Public Sector Economy 3
KLVY040 House and Estate Agency 3
KLVY061 Consolidated Financial Statement 3
KLVY035 Consumer Behaviour 3
KLVL002 Business Plan Project 5
KLVY012 Organizational Psychology 3
KLVY003 Learning by Projects 5
KLPB009 Introduction to Financing 3
KLVY014 Risk Management 3
KLVY119 Marketing via Social Media 3
KLVY013 Export and Import Routines 3
KLVY110 Internationalising a Company 3
KLVK007 English Conversation 3
KLVK053 Business Russian 3
KLVK041 Swedish/Norden i ett nötskal 3
KLWY049 French Grammar 3
KLVK050 Basic Russian 1 5
KLVK051 Basic Russian 2 3
KLVK052 Basic Russian 3 3
KBDE011 Basic German 2 3
KBDE012 Basic German 3 3
KBRU010 Basic Russian 1 5
KBFR011 Basic French 2 3
KBFR012 Basic French 3 3
KBSP010 Basic Spanish 1 5
KLVK071 Spanish for Working Life 1 3
KLVK072 Spanish for Working Life 2 3
KBIT011 Basic Italian 2 3
KBSV04 Basic Swedish 1 5
KBDE017 Basic German 1 5
KBFR010 Basic French 1 5
KBIT010 Basic Italian 1 5
KBPC003 Academic Writing 3
KLVY099 Going Global 3
KLVY131 Retail Chains and Sales as a Field of Work 3
KLVY132 Business Financing 3
YY00BR23 Build up Your English 3
YY00BR24 Swedish/Bygg upp din svenska 3
LLT20SM-1011
THESIS

(Choose all )

15
KLOO001 Thesis 15

Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.

Go back to top of page