Marketing Communication (PR) (3cr)
Course unit code: KIPA023
General information
- Credits
- 3 cr
Objective
Students will know the methods of marketing communication and how to plan a company's annual marketing communication and estimate marketing communication costs.
Content
Advertising
PR activities
Sales promotion (SP)
Personal sales
Digital marketing
Integrated marketing communication
Assessment criteria, excellent (5)
The students are able to use the fundamental theories and concepts of marketing communication independently and can use and justify their choice of concepts systematically and logically. The are able to choose the best and most appropriate methods, channels and theories for a situation and to apply them in different areas of marketing communication.
Assessment criteria, good (3)
The students are able to use the fundamental theories and concepts of marketing communication and can use the concepts systematically and logically. The are able to choose the best and most appropriate methods, channels and theories for a situation and to apply them in different areas of marketing communication.
Assessment criteria, satisfactory (1)
The students are able to use the fundamental theories and concepts of marketing communication to some extent. They are able to choose the best and most appropriate methods, channels and theories for a situation and to apply them in different areas of marketing communication under supervision.