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BACHELORS DEGREE IN BUSINESS ADMINISTRATION 210 CREDITS (2019) MARKETING: LLT19SM

Code: LLT19SM

Degree title
Bachelor of Business Administration (AMK)
Credits
210 ects
Duration
3.5 years (210 cr)
Start semester
Autumn 2019
Teaching language
Finnish

Descriptions

MARKETING
The aim of the marketing major is for students to gain the skills to operate in a variety of marketing planning, implementation and monitoring tasks requiring expertise. Graduates of the marketing major will be able to assess and identify their professional competence and have the capacity to deepen their expertise. This major prepares students for work in a variety of professional marketing, sales and customer service posts.

Select timing, structure or classification view

Show study timings by semester, study year or period

Code Name Credits (cr) 2019-2020 2020-2021 2021-2022 2022-2023 Autumn 2019 Spring 2020 Autumn 2020 Spring 2021 Autumn 2021 Spring 2022 Autumn 2022 1. / 2019 2. / 2019 3. / 2020 4. / 2020 1. / 2020 2. / 2020 3. / 2021 4. / 2021 1. / 2021 2. / 2021 3. / 2022 4. / 2022 1. / 2022 2. / 2022
Total 210

yhteiset kompetenssit,AMK

Osaamisen kuvaus, ammattikorkeakoulututkinto

1. LEARNING SKILLS

Our students are able to
•assess and develop their competence and learning methods
•critically acquire, process and evaluate knowledge and information
•take responsibility for learning and sharing learning in their groups
Customer Oriented Marketing
Practical Training
Housing Company Accounting and Administration
Financial Mathematics
Personal Taxation
Effective Use of InDesign and Publisher
Public Sector Economy
House and Estate Agency
Consolidated Financial Statement
Payroll Administration
Family and Inheritance Law
German/Deutsche Grammatik
English Conversation
Swedish/Fakta inom din bransch
German / Fakten über Finland
French / Francais et le travail 1
Swedish/Norden i ett nötskal
French Grammar
Basic Russian 1
Basic Russian 2
Basic Russian 3
Basic German 2
Basic German 3
Basic Russian 1
Basic French 2
Basic French 3
Basic Spanish 1
Spanish for Working Life 1
Spanish for Working Life 2
Basic Italian 2
Basic Swedish 1
Basic German 1
Basic French 1
Basic Italian 1
Academic Writing
Going Global
2. ETHICAL COMPETENCE

Our students are able to
•take responsibility for their own work and its impacts
•work according to the professional ethical principles of their discipline/field
•take different bodies, organisations, professionals, stakeholders, interest groups and individuals into account in their work
•apply the principles of equality
•apply the principles sustainable development
•engage in social debate based on acquired competence and knowledge of ethical values.
Introduction to Accounting
Contract,Corporate and Marketing Law
Business Mathematics
Logistics and Risk Management
Marketing as a Competitive Advantage
Management Accounting
Business Planning and internationalization
Financial Planning
Work Community Competence and HRM
Labour Law
Sales Competence and Customer Relations
Service Business
Buying Behavior and Customer Experience
Practical Training
Effective Use of InDesign and Publisher
Public Sector Economy
Consolidated Financial Statement
Payroll Administration
Thesis
3. WORK COMPETENCE

Our students are able to
•work as a member of the work community and promote wellbeing
•execute their duties in work based situations that require communication and interaction
•use information and communication technology to do their work
•create personal work related contacts and operate in networks
•make dcisions in unpredictable situations
•work in management and work independently as a specialist/expert
•set up a business or enterprise
Contract,Corporate and Marketing Law
International Economics
Swedish/Business Swedish
Intercultural Communication
Finnish/Business Communication Skills
English/Business English
Logistics and Risk Management
Management Accounting
Business Planning and internationalization
Work Community Competence and HRM
Payroll Administration
Research and Development Methods
Basics of Project Work, Smart Solutions
Business Projects
Practical Training
Employee skills: Succeed and Develop as a Subordinate Employee
Housing Company Accounting and Administration
Financial Mathematics
Personal Taxation
Effective Use of InDesign and Publisher
Public Sector Economy
House and Estate Agency
Consolidated Financial Statement
Payroll Administration
Family and Inheritance Law
Strategic Marketing
German/Deutsche Grammatik
English Conversation
Swedish/Fakta inom din bransch
German / Fakten über Finland
French / Francais et le travail 1
Swedish/Norden i ett nötskal
French Grammar
Basic Russian 2
Basic Russian 3
Basic German 2
Basic German 3
Basic Russian 1
Basic French 2
Basic French 3
Basic Spanish 1
Spanish for Working Life 1
Spanish for Working Life 2
Basic Italian 2
Basic Swedish 1
Basic German 1
Basic French 1
Basic Italian 1
Academic Writing
Going Global
Thesis
4. INNOVATION COMPETENCE

Our students are able to
•engage in creative problem solving and developing work practices
•work in projects
•implement research and development projects while applying the current knowledge and methods of their disciplines
•find customer-oriented, sustainable and profitable solutions
Effective Digital Marketing
Technology Enhanced Business Operations
Management Accounting
Business Planning and internationalization
Financial Planning
Research and Development Methods
Basics of Project Work, Smart Solutions
Business Projects
Sales Competence and Customer Relations
Visual Planning
Integrated Marketing Communication
Marketing Research
Service Business
Buying Behavior and Customer Experience
Practical Training
Public Sector Economy
Consolidated Financial Statement
Consumer Behaviour
Strategic Marketing
Thesis
5. INTERNATIONAL COMPETENCE

Our students are able to
•adopt the language skills needed in their work and field and to develop professional competence
•work proactively and in cooperation with people from different cultures
•take the impacts and opportunities of internationalisation into account in their work
International Economics
Technology Enhanced Business Operations
Swedish/Business Swedish
Intercultural Communication
Finnish/Business Communication Skills
English/Business English
Management Accounting
Business Planning and internationalization
Business Projects
Integrated Marketing Communication
Public Sector Economy
How I communicate in Business
Women and Leadership
German/Deutsche Grammatik
English Conversation
Swedish/Fakta inom din bransch
German / Fakten über Finland
French / Francais et le travail 1
Business Russian
Swedish/Norden i ett nötskal
French Grammar
Basic Russian 2
Basic Russian 3
Basic German 2
Basic German 3
Basic Russian 1
Basic French 2
Basic French 3
Basic Spanish 1
Spanish for Working Life 1
Basic Italian 2
Basic Swedish 1
Basic German 1
Basic French 1
Basic Italian 1
Academic Writing
Going Global
Not grouped
Business Basics
English/English for Marketing
Brands and Competitive Advantage
Strategic Marketing Development
Securities Trade
Management Communication
Personal Safety and Crime Prevention
Generally Accepted Accounting Principles
Innova Start Up
Management Procedures and Strategies
New Trends in Leadership and Management
Public Administration
Global Business Manners
Business Plan Project
Organizational Psychology
Learning by Projects
Introduction to Financing
Risk Management
Marketing via Social Media
Financial Administration Case with Lemon Soft
Introduction to Production and Logistics
Export and Import Routines
Corporate Communications
Internationalising a Company
Business Planning
Retail Chains and Sales as a Field of Work
Business Financing
Build up Your English
Swedish/Bygg upp din svenska

LLT_LLM_kompetenssit

1. Laaja-alainen liiketoimintaosaamisen:

Tradenomi tunnistaa liiketalouden ja toimintaympäristön eri osaalueiden vaikutukset toisiinsa sekä omaksuu yrittäjyyden ja yrittäjämäisen tavan toimia. Hän ymmärtää yritystoiminnan kannattavuuden merkityksen ja osaa toimia tuloksellisesti. Hän ymmärtää yksilön merkityksen työyhteisössään. Hän ymmärtää viestinnän merkityksen ja luo aktiivisesti vuorovaikutussuhteita
– myös kansainvälisessä liiketoimintaympäristössä.
Customer Oriented Marketing
Introduction to Accounting
Contract,Corporate and Marketing Law
International Economics
Swedish/Business Swedish
Intercultural Communication
Finnish/Business Communication Skills
English/Business English
Logistics and Risk Management
Management Accounting
Business Planning and internationalization
Work Community Competence and HRM
Labour Law
Practical Training
Employee skills: Succeed and Develop as a Subordinate Employee
Securities Trade
Housing Company Accounting and Administration
Management Communication
Financial Mathematics
Personal Taxation
Personal Safety and Crime Prevention
Generally Accepted Accounting Principles
Effective Use of InDesign and Publisher
Innova Start Up
Management Procedures and Strategies
New Trends in Leadership and Management
Public Administration
Public Sector Economy
Global Business Manners
House and Estate Agency
Consolidated Financial Statement
Consumer Behaviour
Business Plan Project
How I communicate in Business
Women and Leadership
Organizational Psychology
Payroll Administration
Family and Inheritance Law
Introduction to Financing
Risk Management
Marketing via Social Media
Strategic Marketing
Financial Administration Case with Lemon Soft
Introduction to Production and Logistics
Export and Import Routines
Corporate Communications
Internationalising a Company
Business Planning
German/Deutsche Grammatik
English Conversation
Swedish/Fakta inom din bransch
German / Fakten über Finland
French / Francais et le travail 1
Business Russian
Swedish/Norden i ett nötskal
French Grammar
Basic Russian 1
Basic Russian 2
Basic Russian 3
Basic German 2
Basic German 3
Basic Russian 1
Basic French 2
Basic French 3
Basic Spanish 1
Spanish for Working Life 1
Spanish for Working Life 2
Basic Italian 2
Basic Swedish 1
Basic German 1
Basic French 1
Basic Italian 1
Academic Writing
Retail Chains and Sales as a Field of Work
Business Financing
2. Liiketalouden syventävä osaamisen:

Tradenomi omaa oman pääaineensa mukaisen osaamisalueen syvällisen tuntemuksen (markkinointi tai taloushallinto ja juridiikka).
Business Planning and internationalization
Financial Planning
Payroll Administration
Sales Competence and Customer Relations
Visual Planning
Integrated Marketing Communication
Marketing Research
Service Business
Buying Behavior and Customer Experience
Practical Training
Securities Trade
Housing Company Accounting and Administration
Financial Mathematics
Personal Taxation
Generally Accepted Accounting Principles
Management Procedures and Strategies
New Trends in Leadership and Management
Consolidated Financial Statement
Consumer Behaviour
Business Plan Project
Organizational Psychology
Payroll Administration
Marketing via Social Media
Strategic Marketing
Internationalising a Company
Business Planning
Business Financing
Thesis
3. Liiketalouden menetelmäosaamisen:

Tradenomi hallitsee syvällisen osaamisen tiedonhankinnassa ja sen omaksumisessa tarvittavan tutkimus- ja kehittämistoiminnan perusteet. Hän osaa soveltaa talousmatematiikkaa ja tilastollisia menetelmiä hyödyntäen tietotekniikkaan. Hän omaa riittävät taidot tutkimus- ja kehittämismenetelmien soveltamisessa.
Effective Digital Marketing
Technology Enhanced Business Operations
Business Mathematics
Finnish/Business Communication Skills
Financial Planning
Research and Development Methods
Basics of Project Work, Smart Solutions
Business Projects
Practical Training
Management Communication
Financial Mathematics
Public Sector Economy
Global Business Manners
House and Estate Agency
Thesis
4. Liiketalouden soveltava osaamisen:

Tradenomi osaa soveltaa liiketalouden teorioita ja kykenee luovaan ongelmanratkaisuun. Hän osaa soveltaa liiketalouden uusinta tietoa työyhteisössään. Hän osaa kehittää liiketoimintaprosesseja ja soveltaa laatuajattelua.
Financial Planning
Research and Development Methods
Basics of Project Work, Smart Solutions
Business Projects
Sales Competence and Customer Relations
Visual Planning
Integrated Marketing Communication
Marketing Research
Service Business
Buying Behavior and Customer Experience
Practical Training
Housing Company Accounting and Administration
Management Communication
Financial Mathematics
Personal Taxation
Effective Use of InDesign and Publisher
Public Sector Economy
Global Business Manners
House and Estate Agency
Business Plan Project
How I communicate in Business
Women and Leadership
Organizational Psychology
Family and Inheritance Law
Learning by Projects
Business Planning
Academic Writing
Thesis
Not grouped
Business Basics
Marketing as a Competitive Advantage
English/English for Marketing
Brands and Competitive Advantage
Strategic Marketing Development
Going Global
Build up Your English
Swedish/Bygg upp din svenska

Opintotyyppi_AMK

1. Perusopinnot
Customer Oriented Marketing
Introduction to Accounting
Contract,Corporate and Marketing Law
International Economics
Effective Digital Marketing
Technology Enhanced Business Operations
Business Mathematics
Swedish/Business Swedish
Intercultural Communication
Finnish/Business Communication Skills
English/Business English
2. Ammattiopinnot
Logistics and Risk Management
Marketing as a Competitive Advantage
Management Accounting
Business Planning and internationalization
Financial Planning
Work Community Competence and HRM
Labour Law
Payroll Administration
Research and Development Methods
Basics of Project Work, Smart Solutions
Business Projects
3. Vaihtoehtoiset ammattiopinnot
Sales Competence and Customer Relations
Visual Planning
Integrated Marketing Communication
Marketing Research
Service Business
Buying Behavior and Customer Experience
4. Harjoittelu
Practical Training
5. Opinnäytetyö
Thesis
6. Vapaasti valittavat opinnot
Employee skills: Succeed and Develop as a Subordinate Employee
Securities Trade
Housing Company Accounting and Administration
Management Communication
Financial Mathematics
Personal Taxation
Personal Safety and Crime Prevention
Generally Accepted Accounting Principles
Effective Use of InDesign and Publisher
Innova Start Up
Management Procedures and Strategies
New Trends in Leadership and Management
Public Administration
Public Sector Economy
Global Business Manners
House and Estate Agency
Consolidated Financial Statement
Consumer Behaviour
Business Plan Project
How I communicate in Business
Women and Leadership
Organizational Psychology
Payroll Administration
Family and Inheritance Law
Learning by Projects
Introduction to Financing
Risk Management
Marketing via Social Media
Strategic Marketing
Financial Administration Case with Lemon Soft
Introduction to Production and Logistics
Export and Import Routines
Corporate Communications
Internationalising a Company
Business Planning
German/Deutsche Grammatik
English Conversation
Swedish/Fakta inom din bransch
German / Fakten über Finland
French / Francais et le travail 1
Business Russian
Swedish/Norden i ett nötskal
French Grammar
Basic Russian 1
Basic Russian 2
Basic Russian 3
Basic German 2
Basic German 3
Basic Russian 1
Basic French 2
Basic French 3
Basic Spanish 1
Spanish for Working Life 1
Spanish for Working Life 2
Basic Italian 2
Basic Swedish 1
Basic German 1
Basic French 1
Basic Italian 1
Academic Writing
Going Global
Retail Chains and Sales as a Field of Work
Business Financing
Not grouped
Business Basics
English/English for Marketing
Brands and Competitive Advantage
Strategic Marketing Development
Build up Your English
Swedish/Bygg upp din svenska

Työelämäjakso

1. Työelämäjakso ( 1op)

Kajaanin ammattikorkeakoulussa tradenomintutkintoa suorittavien opiskelijoiden ensimmäisen vuoden opintoihin kuuluu neljän viikon mittainen työelämäjakso..
Työelämäjakso ajoittuu viikoille 18 -21, jonka aikana opiskelijat työskentelevät liiketoiminnan perustehtävissä 160 tuntia. Työskentelyn aikana opiskelija suorittaa oppimistavoitteiden saavuttamista tukevia oppimistehtäviä.
Opintojaksot, joihin työelämäjakso on linkitetty 1op kustakin
Customer Oriented Marketing
Introduction to Accounting
Contract,Corporate and Marketing Law
International Economics
Effective Digital Marketing
Technology Enhanced Business Operations
Finnish/Business Communication Skills
English/Business English
2. Ei työelämäjakson opintopisteitä

No attached course units
Not grouped
Business Basics
Business Mathematics
Swedish/Business Swedish
Intercultural Communication
Logistics and Risk Management
Marketing as a Competitive Advantage
Management Accounting
Business Planning and internationalization
Financial Planning
Work Community Competence and HRM
Labour Law
Payroll Administration
Research and Development Methods
Basics of Project Work, Smart Solutions
Business Projects
Sales Competence and Customer Relations
Visual Planning
Integrated Marketing Communication
English/English for Marketing
Brands and Competitive Advantage
Marketing Research
Service Business
Buying Behavior and Customer Experience
Strategic Marketing Development
Practical Training
Employee skills: Succeed and Develop as a Subordinate Employee
Securities Trade
Housing Company Accounting and Administration
Management Communication
Financial Mathematics
Personal Taxation
Personal Safety and Crime Prevention
Generally Accepted Accounting Principles
Effective Use of InDesign and Publisher
Innova Start Up
Management Procedures and Strategies
New Trends in Leadership and Management
Public Administration
Public Sector Economy
Global Business Manners
House and Estate Agency
Consolidated Financial Statement
Consumer Behaviour
Business Plan Project
How I communicate in Business
Women and Leadership
Organizational Psychology
Payroll Administration
Family and Inheritance Law
Learning by Projects
Introduction to Financing
Risk Management
Marketing via Social Media
Strategic Marketing
Financial Administration Case with Lemon Soft
Introduction to Production and Logistics
Export and Import Routines
Corporate Communications
Internationalising a Company
Business Planning
German/Deutsche Grammatik
English Conversation
Swedish/Fakta inom din bransch
German / Fakten über Finland
French / Francais et le travail 1
Business Russian
Swedish/Norden i ett nötskal
French Grammar
Basic Russian 1
Basic Russian 2
Basic Russian 3
Basic German 2
Basic German 3
Basic Russian 1
Basic French 2
Basic French 3
Basic Spanish 1
Spanish for Working Life 1
Spanish for Working Life 2
Basic Italian 2
Basic Swedish 1
Basic German 1
Basic French 1
Basic Italian 1
Academic Writing
Going Global
Retail Chains and Sales as a Field of Work
Business Financing
Build up Your English
Swedish/Bygg upp din svenska
Thesis

Code Name Credits (cr)
LLT19SM-1000
BUSINESS KNOW-HOW

(Choose all )

25
LT00BE73 Customer Oriented Marketing 5
LT00BE74 Introduction to Accounting 5
LT00BF14 Contract,Corporate and Marketing Law 5
LT00BE75 International Economics 5
LT00BL22 Business Basics 5
LLT19SM-1001
METHODOLOGICAL COMPETENCE

(Choose all )

15
LT00BE92 Effective Digital Marketing 5
LT00BE93 Technology Enhanced Business Operations 5
LT00BE94 Business Mathematics 5
LLT19SM-1002
COMMUNICATION COMPETENCE

(Choose all )

18
LT00BE95 Swedish/Business Swedish 5
YY00BD88 Intercultural Communication 3
LT00BE76 Finnish/Business Communication Skills 5
LT00BE80 English/Business English 5
LLT19SM-1003
ADVANCED BUSINESS COMPETENCE

(Choose all )

23
LT00BE96 Logistics and Risk Management 5
LT00BE78 Marketing as a Competitive Advantage 5
LT00BE79 Management Accounting 5
LT00BF10 Business Planning and internationalization 5
LT00BE97 Financial Planning 3
LLT19SM-1004
WORKING LIFE COMPETENCE

(Choose all )

11
LT00BF15 Work Community Competence and HRM 5
LT00BE99 Labour Law 3
LT00BE98 Payroll Administration 3
LLT19SM-1005
METHODOLOGICAL BUSINESS COMPETENCE

(Choose all )

13
LT00BF00 Research and Development Methods 5
YY00BD87 Basics of Project Work, Smart Solutions 3
LT00BF16 Business Projects 5
LLT19SM-1006
SPECIALIST BUSINESS COMPETENCE

(Choose all )

0
LLT19SM-1007
MARKETING

(Choose ects: 0 )

0
LLT19SM-1008
ADVANCED MARKETING COMPETENCE

(Choose all )

30
LT00BF01 Sales Competence and Customer Relations 5
LT00BF17 Visual Planning 5
LT00BE82 Integrated Marketing Communication 10
LT00BN89 English/English for Marketing 5
LT00BS51 Brands and Competitive Advantage 5
LLT19SM-1009
ADVANCED BUSINESS COMPETENCE

(Choose all )

20
LT00BE83 Marketing Research 5
LT00BF18 Service Business 5
LT00BF19 Buying Behavior and Customer Experience 5
LT00BJ52 Strategic Marketing Development 5
LLT19SM-1010
PRACTICAL TRAINING

(Choose all )

30
KLHH001 Practical Training 30
LLT19SM-1012
FREE-CHOICE STUDIES

(Choose ects: 10 )

10
KLVY089 Employee skills: Succeed and Develop as a Subordinate Employee 3
KLVY031 Securities Trade 3
KLVY076 Housing Company Accounting and Administration 3
KLVY005 Management Communication 5
KLVY032 Financial Mathematics 3
KLWY015 Personal Taxation 3
KLWY039 Personal Safety and Crime Prevention 3
KLVY030 Generally Accepted Accounting Principles 3
KLVY016 Effective Use of InDesign and Publisher 3
KLVY123 Innova Start Up 3
KLVY002 Management Procedures and Strategies 5
KLVY001 New Trends in Leadership and Management 3 - 5
KLVY072 Public Administration 3
KLVY079 Public Sector Economy 3
KLVY041 Global Business Manners 3
KLVY040 House and Estate Agency 3
KLVY061 Consolidated Financial Statement 3
KLVY035 Consumer Behaviour 3
KLVL002 Business Plan Project 5
KLVY102 How I communicate in Business 3
KLVY090 Women and Leadership 3
KLVY012 Organizational Psychology 3
KLVY053 Payroll Administration 3
KLVO002 Family and Inheritance Law 3
KLVY003 Learning by Projects 5
KLPB009 Introduction to Financing 3
KLVY014 Risk Management 3
KLVY119 Marketing via Social Media 3
KLVY087 Strategic Marketing 4
KLVY108 Financial Administration Case with Lemon Soft 3
KLAB004 Introduction to Production and Logistics 3
KLVY013 Export and Import Routines 3
KLVY115 Corporate Communications 5
KLVY110 Internationalising a Company 3
KLAB013 Business Planning 3
KLVK015 German/Deutsche Grammatik 3
KLVK007 English Conversation 3
KLVK032 Swedish/Fakta inom din bransch 3
KLVK018 German / Fakten über Finland 3
KLVK011 French / Francais et le travail 1 3
KLVK053 Business Russian 3
KLVK041 Swedish/Norden i ett nötskal 3
KLWY049 French Grammar 3
KLVK050 Basic Russian 1 5
KLVK051 Basic Russian 2 3
KLVK052 Basic Russian 3 3
KBDE011 Basic German 2 3
KBDE012 Basic German 3 3
KBRU010 Basic Russian 1 5
KBFR011 Basic French 2 3
KBFR012 Basic French 3 3
KBSP010 Basic Spanish 1 5
KLVK071 Spanish for Working Life 1 3
KLVK072 Spanish for Working Life 2 3
KBIT011 Basic Italian 2 3
KBSV04 Basic Swedish 1 5
KBDE017 Basic German 1 5
KBFR010 Basic French 1 5
KBIT010 Basic Italian 1 5
KBPC003 Academic Writing 3
KLVY099 Going Global 3
KLVY131 Retail Chains and Sales as a Field of Work 3
KLVY132 Business Financing 3
YY00BR23 Build up Your English 3
YY00BR24 Swedish/Bygg upp din svenska 3
LLT19SM-1011
THESIS

(Choose all )

15
KLOO001 Thesis 15

Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.

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