TOURISM DEGREE (2023): AMA23S
Code: AMA23S
Descriptions
Matkailualan koulutuksessa opiskelija suorittaa matkailu- ja ravitsemisalan ammattikorkeakoulututkinnon. Tutkintonimikkeenä on restonomi (AMK). Opintojen laajuus on 210 opintopistettä ja koulutuksen kesto 3,5 vuotta. Koulutus muodostuu perusopinnoista, ammattiopinnoista, vaihtoehtoisista ammattiopinnoista, vapaasti valittavista opinnoista, harjoittelusta ja opinnäytetyöstä. Matkailun koulutus on osa Business-osaamisaluetta, johon kuuluvat matkailun lisäksi liiketalouden ja liikunnan koulutukset sekä suomeksi että englanniksi. Opiskelijan onkin näin mahdollista ottaa opintoja myös toisista koulutuksista.
Koulutuksen tavoitteena on, että opiskelijasta kehittyy monialaiseen yhteistyöhön kykenevä matkailualan osaaja. Opintojen läpikulkevana teemana ovat tapahtumien järjestäminen, matkailun tuotekehitys sekä matkailuyrittäjyyden, kansainvälisyyden ja itsetuntemuksen ja hyvinvoivan työyhteisön kehittäminen. Erilaisissa oppimistehtävissä tehdään tiivistä yhteistyötä matkailun toimijoiden kanssa. Opintojen aikana tehdään opintomatkoja sekä perusopinnoissa että suuntautumisvaihtoehdoissa esim. Matkamessut osana Tapahtumatuotannon opintoja.
Opintojen alussa keskitytään perustaitojen ja tietämyksen kartuttamiseen, jonka jälkeen siirrytään opitun soveltamiseen. Opiskelet asiakaslähtöistä ja kokonaisvaltaista tuotekehitys- ja markkinointiosaamista sekä opettelet tuntemaan eri kulttuureja kansainvälistä matkailua varten.
Matkailupalvelut koostuvat monista eri osista, kuten majoitus-, ravitsemis-, ohjelma- ja liikennepalveluista sekä tapahtuma-, kokous- ja kongressipalveluista. Opintojen lopussa korostuu osaamisen hyödyntäminen käytännössä ja erilaisissa älykkäissä ratkaisuissa.
Syventääksesi osaamistasi matkailun eri osa-alueilla jokainen opiskelijamme rakentaa toisen vuoden opinnoista alkaen itselleen yksilöllisen oppimispolun vaihtoehtoisten aineopintojen kautta. Osaamisalueellamme voit syventää osaamistasi tapahtumatuotannossa, yrittäjyydessä, asiakaskokemuksen kehittämisessä tai markkinointiviestinnässä. Tarjolla on myös englanninkieliset syventävät opinnot: Event Management, Hospitality Management tai Arctic Sports and Tourism. Yksilöllisellä polulla voit myös syventää kansainvälisyysosaamistasi (kv-vaihto ja/tai kv-harjoittelu). Omaa yksilöllistä polkuasi vahvistat erilaisten työelämälähtöisten tehtävien ja harjoitteluiden avulla. Opinnäytetyöllä voit vielä vahvistaa omaa osaamistasi valitsemallasi polulla.
Further information
Vuositeemat / osaamistavoitteet
1. vuosi
Matkailualan havainnoija
• peruskäsitteiden hallinta
• tietää matkailualan toimijat
• hallitsee matkailualan asiakaspalvelun perustaidot
2. ja 3. vuosi
Matkailupalveluiden toteuttaja ja osaaja
• tuntee keskeiset matkailualan tietosisällöt
• pystyy toimimaan asiakasrajapinnassa ja erilaisissa matkailutoimijoiden verkostoissa
• osaa toimia matkailualan työtehtävissä ja hallitsee keskeiset työmenetelmät
• kehittyy tiedonhakijana ja tiimien jäsenenä
• osaa suunnitella ja toteuttaa matkailutuotteita
3. ja 4. vuosi
Matkailupalvelujen kehittäjä
• osaa soveltaa uusinta tietoa matkailutuotteiden ja alan kehittämiseen
• kehittää ja arvioida asiakaslähtöistä ja vastuullista matkailuliiketoimintaa
Select timing, structure or classification view
Show study timings by semester, study year or period
| Code | Name | Credits (cr) | 2023-2024 | 2024-2025 | 2025-2026 | 2026-2027 | Autumn 2023 | Spring 2024 | Autumn 2024 | Spring 2025 | Autumn 2025 | Spring 2026 | Autumn 2026 | 1. / 2023 | 2. / 2023 | 3. / 2024 | 4. / 2024 | 1. / 2024 | 2. / 2024 | 3. / 2025 | 4. / 2025 | 1. / 2025 | 2. / 2025 | 3. / 2026 | 4. / 2026 | 1. / 2026 | 2. / 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AMA23S-1001 |
TOURISM SERVICES
(Choose all ) |
23 | |||||||||||||||||||||||||
| MMPA101 | Principles of Tourism | 5 | 5 | 5 | 5 | ||||||||||||||||||||||
| AM00BY29 | Tourism Operational Environments | 3 | 3 | 3 | 3 | ||||||||||||||||||||||
| AM00BG95 | Working in Tourism | 5 | 5 | 5 | 5 | ||||||||||||||||||||||
| AM00BH00 | Tourism Company Operations | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
| BY00BX23 | Customer Oriented Marketing | 5 | 5 | 5 | 5 | ||||||||||||||||||||||
| AMA23S-1002 |
MATKAILUN ASIAKASPALVELU
(Choose all ) |
18 | |||||||||||||||||||||||||
| AM00BG89 | Customer Service | 3 | 3 | 3 | 3 | ||||||||||||||||||||||
| AM00BG91 | Accommodation Services | 5 | 5 | 5 | 5 | ||||||||||||||||||||||
| AM00BH01 | Tourism Transport, Sales and Reservation Services | 5 | 5 | 5 | 5 | ||||||||||||||||||||||
| AM00CE44 | Ruoka matkailussa | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
| AMA23S-1003 |
TAPAHTUMIEN JA MATKAILUTUOTTEIDEN KEHITTÄMINEN
(Choose all ) |
12 | |||||||||||||||||||||||||
| BY00BX49 | Event Management | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
| BY00BX50 | New Technologies in Business | 3 | 3 | 3 | 3 | ||||||||||||||||||||||
| BY00BX43 | Productization and Developing Services | 4 | 4 | 4 | 2 | 2 | |||||||||||||||||||||
| AMA23S-1004 |
VIESTINTÄOSAAMINEN
(Choose all ) |
26 | |||||||||||||||||||||||||
| ED00CE13 | Digital Skills | 3 | 3 | 3 | 1.5 | 1.5 | |||||||||||||||||||||
| BY00BX35 | Business Swedish | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
| BY00BX37 | Business English | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
| BY00BX39 | Finnish/Business Communication Skills | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
| BY00BX40 | Professional English | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
| AM00CH16 | Competence Development | 3 | 2 | 1 | 2 | 1 | 1 | 1 | 1 | ||||||||||||||||||
| AMA23S-1005 |
MATKAILULIIKETOIMINTA
(Choose all ) |
13 | |||||||||||||||||||||||||
| BY00BX29 | Business Basics | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
| BY00BY35 | Basic Business Mathematics | 3 | 3 | 3 | 1.5 | 1.5 | |||||||||||||||||||||
| AM00BH03 | Tourism Service Sales Processes | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
| AMA23S-1006 |
ESIMIESTAIDOT MATKAILUALALLA
(Choose all ) |
18 | |||||||||||||||||||||||||
| BY00BX41 | Management Accounting | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
| AM00BH04 | Responsible Management of a Tourism Company | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
| AM00BY30 | Laws and Legislation in Tourism | 3 | 3 | 3 | 3 | ||||||||||||||||||||||
| AM00BY44 | Strategic Planning in Tourism | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
| AMA23S-1007 |
JOHTAJUUS JA TYÖYHTEISÖN HYVINVOINTI
(Choose all ) |
15 | |||||||||||||||||||||||||
| BY00BX52 | Human Resource Management HRM | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
| BY00BX53 | Work Community Competences and Leadership | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
| BY00BX54 | Work Welfare | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
| AMA23S-1008 |
RESEARCH AND DEVELOPMENT OPERATIONS
(Choose all ) |
5 | |||||||||||||||||||||||||
| BY00BX48 | Research and Development Methods | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
| AMA23S-1009 |
OPTIONAL PROFESSIONAL STUDIES
(Choose 30) |
30 | |||||||||||||||||||||||||
| AMA23S-1010 |
EVENT MANAGEMENT
(Choose all ) |
15 | |||||||||||||||||||||||||
| AM00BY92 | Profitable Event Management | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
| AM00BY93 | Experiential Events | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
| AM00BY94 | Field-Specific Event Production 1 | 5 | 5 | 2.5 | 2.5 | 1.3 | 1.3 | 1.3 | 1.3 | ||||||||||||||||||
| AMA23S-1011 |
EVENT MANAGEMENT
(Choose all ) |
15 | |||||||||||||||||||||||||
| BC00BY75 | Experiential Events | 5 | |||||||||||||||||||||||||
| BC00BY76 | Profitable Event Management | 5 | |||||||||||||||||||||||||
| BC00BY77 | Field-specific Event Production | 5 | |||||||||||||||||||||||||
| AMA23S-1012 |
HOSPITALITY MANAGEMENT
(Choose all ) |
15 | |||||||||||||||||||||||||
| AT00BY61 | Congress and Meeting Management MICE | 5 | |||||||||||||||||||||||||
| AT00BY62 | Hospitality and Facility Management | 5 | |||||||||||||||||||||||||
| AT00BY63 | Managing Customer Experience | 5 | |||||||||||||||||||||||||
| AMA23S-1013 |
ARCTIC SPORTS AND TOURISM
(Choose all ) |
15 | |||||||||||||||||||||||||
| AS00BY85 | Sport & Adventure Tourism | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
| AS00BY86 | Nature-based Activity Management | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
| AS00BY87 | Technology and Trends in Sports Tourism | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
| AMA23S-1014 |
BUSINESS VALUE FROM MARKETING COMMUNICATIONS DYNAMICS
(Choose all ) |
15 | |||||||||||||||||||||||||
| LB00BY72 | Integrated Marketing Communications | 5 | |||||||||||||||||||||||||
| LB00BY73 | Digital Media Tools for Marketing Purposes | 5 | |||||||||||||||||||||||||
| LB00BY74 | Brand Strategies | 5 | |||||||||||||||||||||||||
| AMA23S-1015 |
PRACTICAL ENTREPRENEURSHIP
(Choose ects: 15) |
15 | |||||||||||||||||||||||||
| LT00BF31 | Entrepreneurship in Practice: Special area | 5 | |||||||||||||||||||||||||
| LT00CA58 | JA Company Program | 10 | |||||||||||||||||||||||||
| AMA23S-1016 |
ASIAKASKOKEMUKSEN KEHITTÄMINEN
(Choose all ) |
15 | |||||||||||||||||||||||||
| LT00BX68 | Service Business | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
| LT00CF25 | Productization and Developing Services | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
| LT00BX69 | Service Design | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
| AMA23S-1017 |
MARKKINOINTIVIESTINNÄN TYÖKALUT
(Choose all ) |
15 | |||||||||||||||||||||||||
| LT00BX64 | Integrated Marketing Communication | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
| LT00CF23 | Media Planning and Content Marketing | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
| LT00CF24 | Brand Strategy | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
| AMA23S-1018 |
INTERNATIONAL STUDIES ABROAD 5-30 op
(Choose ects: 0) |
0 | |||||||||||||||||||||||||
| AMA23S-1019 |
PRACTICAL TRAINING
(Choose all ) |
30 | |||||||||||||||||||||||||
| AM00BY43 | Practical Training | 30 | 30 | 30 | 15 | 15 | |||||||||||||||||||||
| AMA23S-1020 |
FREE-CHOICE STUDIES
(Choose ects: 5) |
5 | |||||||||||||||||||||||||
| MHAA002 | Foreign Language | 5 | |||||||||||||||||||||||||
| MHAA003 | Other free-choice course/module | 5 | |||||||||||||||||||||||||
| AM00BL13 | World of Wines and Beers | 5 | |||||||||||||||||||||||||
| AI00BC23 | First Aid 1 | 1 | |||||||||||||||||||||||||
| AI00BC24 | First Aid 2 | 1 | |||||||||||||||||||||||||
| AMA23S-1021 |
THESIS
(Choose all ) |
15 | |||||||||||||||||||||||||
| MMOA001 | Thesis | 15 | 15 | 7.5 | 7.5 | 3.8 | 3.8 | 3.8 | 3.8 | ||||||||||||||||||
| Total | 210 | 64 | 92 | 49 | 30 | 33 | 31 | 42.5 | 49.5 | 26.5 | 22.5 | 30 | 15 | 18 | 17 | 14 | 23.8 | 18.8 | 23.3 | 26.3 | 12.25 | 14.25 | 11.25 | 11.25 | 15 | 15 |
Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.
2022_KAMK_Common competences
Recommendation on competences shared by university of applied sciences degrees.
|
1.Learning to Learn
The graduating student recognises the strengths and development areas of their competence and learning methods, and they utilise the opportunities communities and digitalisation provide in their learning. |
No attached course units |
|
2.Operating in a Workplace
The graduating student has versatile working life skills and is able to operate in work communities of their field. |
No attached course units |
|
3.Ethics
The graduating student adheres to the ethical principles and values of their field of profession, taking the principles of equality and non-discrimination into account. |
No attached course units |
|
4.Sustainable Development
The graduating student is familiar with the principles of sustainable development, promotes their implementation and acts responsibly as a professional and a member of society. |
No attached course units |
|
5.Internationality and Multiculturalism
The graduating student is able to operate in multicultural and international operating environments and networks. |
No attached course units |
|
6.Proactive Development
The graduating student is able to develop solutions that anticipate the future of their own field, |
No attached course units |
| Not grouped |
| Principles of Tourism |
| Tourism Operational Environments |
| Working in Tourism |
| Tourism Company Operations |
| Customer Oriented Marketing |
| Customer Service |
| Accommodation Services |
| Tourism Transport, Sales and Reservation Services |
| Ruoka matkailussa |
| Event Management |
| New Technologies in Business |
| Productization and Developing Services |
| Digital Skills |
| Business Swedish |
| Business English |
| Finnish/Business Communication Skills |
| Professional English |
| Competence Development |
| Business Basics |
| Basic Business Mathematics |
| Tourism Service Sales Processes |
| Management Accounting |
| Responsible Management of a Tourism Company |
| Laws and Legislation in Tourism |
| Strategic Planning in Tourism |
| Human Resource Management HRM |
| Work Community Competences and Leadership |
| Work Welfare |
| Research and Development Methods |
| Profitable Event Management |
| Experiential Events |
| Field-Specific Event Production 1 |
| Experiential Events |
| Profitable Event Management |
| Field-specific Event Production |
| Congress and Meeting Management MICE |
| Hospitality and Facility Management |
| Managing Customer Experience |
| Sport & Adventure Tourism |
| Nature-based Activity Management |
| Technology and Trends in Sports Tourism |
| Integrated Marketing Communications |
| Digital Media Tools for Marketing Purposes |
| Brand Strategies |
| Entrepreneurship in Practice: Special area |
| JA Company Program |
| Service Business |
| Productization and Developing Services |
| Service Design |
| Integrated Marketing Communication |
| Media Planning and Content Marketing |
| Brand Strategy |
| Practical Training |
| Foreign Language |
| Other free-choice course/module |
| World of Wines and Beers |
| First Aid 1 |
| First Aid 2 |
| Thesis |
| Code | Name | Credits (cr) |
|---|---|---|
| AMA23S-1001 |
TOURISM SERVICES
(Choose all) |
23 |
| MMPA101 | Principles of Tourism | 5 |
| AM00BY29 | Tourism Operational Environments | 3 |
| AM00BG95 | Working in Tourism | 5 |
| AM00BH00 | Tourism Company Operations | 5 |
| BY00BX23 | Customer Oriented Marketing | 5 |
| AMA23S-1002 |
MATKAILUN ASIAKASPALVELU
(Choose all) |
18 |
| AM00BG89 | Customer Service | 3 |
| AM00BG91 | Accommodation Services | 5 |
| AM00BH01 | Tourism Transport, Sales and Reservation Services | 5 |
| AM00CE44 | Ruoka matkailussa | 5 |
| AMA23S-1003 |
TAPAHTUMIEN JA MATKAILUTUOTTEIDEN KEHITTÄMINEN
(Choose all) |
12 |
| BY00BX49 | Event Management | 5 |
| BY00BX50 | New Technologies in Business | 3 |
| BY00BX43 | Productization and Developing Services | 4 |
| AMA23S-1004 |
VIESTINTÄOSAAMINEN
(Choose all) |
26 |
| ED00CE13 | Digital Skills | 3 |
| BY00BX35 | Business Swedish | 5 |
| BY00BX37 | Business English | 5 |
| BY00BX39 | Finnish/Business Communication Skills | 5 |
| BY00BX40 | Professional English | 5 |
| AM00CH16 | Competence Development | 3 |
| AMA23S-1005 |
MATKAILULIIKETOIMINTA
(Choose all) |
13 |
| BY00BX29 | Business Basics | 5 |
| BY00BY35 | Basic Business Mathematics | 3 |
| AM00BH03 | Tourism Service Sales Processes | 5 |
| AMA23S-1006 |
ESIMIESTAIDOT MATKAILUALALLA
(Choose all) |
18 |
| BY00BX41 | Management Accounting | 5 |
| AM00BH04 | Responsible Management of a Tourism Company | 5 |
| AM00BY30 | Laws and Legislation in Tourism | 3 |
| AM00BY44 | Strategic Planning in Tourism | 5 |
| AMA23S-1007 |
JOHTAJUUS JA TYÖYHTEISÖN HYVINVOINTI
(Choose all) |
15 |
| BY00BX52 | Human Resource Management HRM | 5 |
| BY00BX53 | Work Community Competences and Leadership | 5 |
| BY00BX54 | Work Welfare | 5 |
| AMA23S-1008 |
RESEARCH AND DEVELOPMENT OPERATIONS
(Choose all) |
5 |
| BY00BX48 | Research and Development Methods | 5 |
| AMA23S-1009 |
OPTIONAL PROFESSIONAL STUDIES
(Choose 30) |
30 |
| AMA23S-1010 |
EVENT MANAGEMENT
(Choose all) |
15 |
| AM00BY92 | Profitable Event Management | 5 |
| AM00BY93 | Experiential Events | 5 |
| AM00BY94 | Field-Specific Event Production 1 | 5 |
| AMA23S-1011 |
EVENT MANAGEMENT
(Choose all) |
15 |
| BC00BY75 | Experiential Events | 5 |
| BC00BY76 | Profitable Event Management | 5 |
| BC00BY77 | Field-specific Event Production | 5 |
| AMA23S-1012 |
HOSPITALITY MANAGEMENT
(Choose all) |
15 |
| AT00BY61 | Congress and Meeting Management MICE | 5 |
| AT00BY62 | Hospitality and Facility Management | 5 |
| AT00BY63 | Managing Customer Experience | 5 |
| AMA23S-1013 |
ARCTIC SPORTS AND TOURISM
(Choose all) |
15 |
| AS00BY85 | Sport & Adventure Tourism | 5 |
| AS00BY86 | Nature-based Activity Management | 5 |
| AS00BY87 | Technology and Trends in Sports Tourism | 5 |
| AMA23S-1014 |
BUSINESS VALUE FROM MARKETING COMMUNICATIONS DYNAMICS
(Choose all) |
15 |
| LB00BY72 | Integrated Marketing Communications | 5 |
| LB00BY73 | Digital Media Tools for Marketing Purposes | 5 |
| LB00BY74 | Brand Strategies | 5 |
| AMA23S-1015 |
PRACTICAL ENTREPRENEURSHIP
(Choose ects: 15) |
15 |
| LT00BF31 | Entrepreneurship in Practice: Special area | 5 |
| LT00CA58 | JA Company Program | 10 |
| AMA23S-1016 |
ASIAKASKOKEMUKSEN KEHITTÄMINEN
(Choose all) |
15 |
| LT00BX68 | Service Business | 5 |
| LT00CF25 | Productization and Developing Services | 5 |
| LT00BX69 | Service Design | 5 |
| AMA23S-1017 |
MARKKINOINTIVIESTINNÄN TYÖKALUT
(Choose all) |
15 |
| LT00BX64 | Integrated Marketing Communication | 5 |
| LT00CF23 | Media Planning and Content Marketing | 5 |
| LT00CF24 | Brand Strategy | 5 |
| AMA23S-1018 |
INTERNATIONAL STUDIES ABROAD 5-30 op
(Choose ects: 0) |
0 |
| AMA23S-1019 |
PRACTICAL TRAINING
(Choose all) |
30 |
| AM00BY43 | Practical Training | 30 |
| AMA23S-1020 |
FREE-CHOICE STUDIES
(Choose ects: 5) |
5 |
| MHAA002 | Foreign Language | 5 |
| MHAA003 | Other free-choice course/module | 5 |
| AM00BL13 | World of Wines and Beers | 5 |
| AI00BC23 | First Aid 1 | 1 |
| AI00BC24 | First Aid 2 | 1 |
| AMA23S-1021 |
THESIS
(Choose all) |
15 |
| MMOA001 | Thesis | 15 |