Integrated Marketing Communication and Advertising (5cr)

Objective

Students will be proficient in marketing communication methods and in planning a company's annual integrated marketing communication. Additionally students will be conversant in the basics of advertising and can plan and carry out a marketing campaign. Students will know the annual costs incurred by marketing communication.

Content

The overall planning of marketing communication
Digital marketing
Advertising tools and channels
Planning and carrying out a marketing campaign
Marketing plan

Assessment criteria, approved/failed

1-5