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MATKAILUN KOULUTUS 2025: AMM25K

Code: AMM25K

Degree:
Bachelor of Hospitality Management

Degree title:
Bachelor of Hospitality Management (AMK)

Credits:
210 ects

Duration:
3.5 years (210 cr)

Start semester:
Spring 2025

Teaching language:
Finnish

Descriptions

In the blended Tourism degree, students complete a university of applied sciences Bachelor degree qualification in Hospitality Management. The formal qualification is Bachelor of Hospitality Management (UAS). The studies are worth 210 credits and take 3 years to complete. The degree has 20 places and it consists of basic studies, professional studies, optional professional studies, free-choice studies, practical training and a thesis.

The aim of the blended degree is to ensure that the students become tourism specialists with the ability to cooperate with a variety of different sectors and disciplines. The theme of the degree is the development of creativity, responsible tourism enterprise operations, internationality and self- knowledge and the notion of memorable experiences in tourism service product development. The students will work in close cooperation with the tourism industry via learning assignments.

The basic studies focus on growing basic skills and awareness followed by applying acquired skills and knowledge. The degree provides extensive customer-oriented product development and marketing competence and knowledge of different cultures for international tourism. Tourism services consist of many different parts such as accommodation, nutrition, program and traffic services as well as conference and congress services. The final part of the degree emphasizes using acquired competence in practice and for different smart solutions.

The degree enables you to choose your desired major (specialist) subjects to deepen your expertise within different areas of tourism, e.g.

Entrepreneurial competence
Entrepreneurship in tourism is an option well worth considering. Entrepreneur studies will develop your entrepreneurial competence. You will acquire business skills for setting up a business and getting it up and running. You will also develop innovation skills and create a new product while gaining practical experience of running a business.

Wellbeing tourism
Well-being tourism enables you to recognize and understand the significance of wellbeing and wellness services as part of tourism. You will be able to apply different types of exercise and therapies to enhance the wellbeing of people with different backgrounds as well as producing suitable tourism service packages based on such exercise and therapies.

Tourism services
Tourism services studies will allow you to strengthen your competences in a chosen specialism, such as accommodation, food or programme services.

Themes by year / Competence targets
1st year
Observer of tourism
• mastering basic concepts
• knowing organisations and actors in the tourism industry
• mastering basic customer service skills for tourism.

2nd and 3rd year
Tourism services producer and specialist
• acquiring key tourism knowledge
• able to work within the customer interface and in different tourism networks
• able to work in tourism jobs and has mastered key work procedures
• developing information retrieval and team work
• able to plan and implement tourism products.

3rd and 4th year
Tourism services developer
• able to apply the latest knowledge to developing new tourism products and the field in general
• develops and evaluates customer-oriented and responsible tourism business

Show study timings by semester, study year or period

Code Name Credits (cr) 2024-2025 2025-2026 2026-2027 2027-2028 Spring 2025 Autumn 2025 Spring 2026 Autumn 2026 Spring 2027 Autumn 2027 Spring 2028 3. / 2025 4. / 2025 1. / 2025 2. / 2025 3. / 2026 4. / 2026 1. / 2026 2. / 2026 3. / 2027 4. / 2027 1. / 2027 2. / 2027 3. / 2028 4. / 2028
AMM25K-1019
OPISKELUVALMIUDET

(Choose all )

6
AM00CM30 Study Skills 3 1.5 1.5 1.5 1.5 0.8 0.8 0.8 0.8
AM00CM31 Office Skills Accelerator 3 3 3 1.5 1.5
AMM25K-1020
TYÖELÄMÄN KIELI- JA VIESTINTÄTAIDOT

(Choose all )

19
AM00CN45 Professional Communication 4 4 4 2 2
AM00CN40 Swedish at Work 3 3 3 1.5 1.5
AM00CN42 Swedish for Tourism 2 2 2 1 1
AM00CN41 English for Working Life 3 3 3 1.5 1.5
AM00CN43 English for Tourism 2 2 2 1 1
AM00CN44 Professional English 5 5 5 2.5 2.5
AMM25K-1022
MATKAILU- JA RAVITSEMISPALVELUT TOIMIALANA

(Choose all )

33
AM00CS83 Principles of Tourism 8 5 3 5 3 2.5 2.5 1.5 1.5
AM00CS84 Customer Understanding and Service Skills in Tourism 5 5 5 2.5 2.5
AM00CS85 Accommodation and Conference Services 5 5 5 2.5 2.5
AM00CS86 Ruoka osana matkailupalvelua 5 5 5 2.5 2.5
AM00CS87 Event and Experience Services 5 5 5 2.5 2.5
AM00CS88 Tourism Transportation Services 2 2 2 1 1
AM00CS89 Diversity in the Work Community 3 3 3 1.5 1.5
AMM25K-1023
MATKAILUALAN LIIKETOIMINTAOSAAMINEN

(Choose all )

14
AM00CS90 Business Mathematics 3 3 3 1.5 1.5
AM00CS91 Profitable Tourism Company 5 5 5 2.5 2.5
AM00CS92 Digitaaliset ratkaisut matkailussa 3 3 3 1.5 1.5
AM00CS93 Sales and Reservation Services in Tourism 3 3 3 1.5 1.5
AMM25K-1024
MATKAILUMARKKINOINTI

(Choose all )

11
AM00CS94 Customer-Oriented Marketing 3 3 3 1.5 1.5
AM00CS95 Matkailumarkkinoinnin erityispiirteet 2 2 2 1 1
AM00CS96 Marketing Communications 3 3 3 1.5 1.5
AM00CS97 Sisällöntuotanto 3 3 3 1.5 1.5
AMM25K-1025
JOHTAMISOSAAMINEN MATKAILUALALLA

(Choose all )

17
AM00CS98 Well-Being Work Community 3 3 3 1.5 1.5
AM00CS99 Human Resources Management 3 3 3 1.5 1.5
AM00CT00 Tourism Business Management 3 3 3 1.5 1.5
AM00CT01 Matkailualan lainsäädäntö 5 3 3 1.5 1.5
AM00CT02 Matkailun ennakointi 3 3 3 1.5 1.5
AMM25K-1026
MATKAILUN KEHITTÄMISEN TYÖKALUPAKKI #elämystentekijät

(Choose all )

15
AM00CT03 Quality Work in Tourism 2 2 2 1 1
AM00CT04 Storytelling in the Development of Tourism Products 2 2 2 1 1
AM00CT05 Service Design 2 2 2 1 1
AM00CT06 Product Development for Tourism Services 2 2 2 1 1
AM00CT07 Use Exel in Working Life 2 2 2 1 1
AM00CT08 Project Work for Tourism Sector 2 2 2 1 1
AM00CT09 Work-Based Development Task 3 5 5 2.5 2.5
AMM25K-1010
SPECIALIZATION STUDIES

(Choose ects: 30)

30
AMM25K-1029
#elämystentekijä TAPAHTUMIEN TUOTTAMINEN

(Choose all )

15
AM00CT67 Event Design 2 2 2 1 1
AM00CT68 Event Security 2 2 2 1 1
AM00CT69 Responsible Event 2 2 2 1 1
AM00CT96 Specificities of a hybrid and virtual event 2 2 2 1 1
AM00CT97 Economy of the Event 2 2 2 1 1
AM00CT98 Creating an Event Experince 5 5 5 2.5 2.5
AMM25K-1031
TOURISM SERVICE CONCEPT DESIGN

(Choose 15)

15
AMM25K-1014
INTERNATIONAL STUDIES ABROAD

(Choose 15)

15
AMM25K-1030
YRITTÄJYYS JA OMA YRITYS

(Choose 15)

15
AM00CT18 Entrepreneurship in Practice 5
AM00CT19 JA Company Program 10
AMM25K-1016
PRACTICAL TRAINING

(Choose all )

30
AM00BL10 Practical Training 1, theme: service production 12 6 6 6 6 3 3 3 3
AM00BL11 Practical Training 2, theme: management and leadership 18 6 12 6 6 6 3 3 3 3 3 3
AMM25K-1017
FREE-CHOICE STUDIES

(Choose ects: 15)

15
AM00BL18 Hygiene Pass 1
AM00BL19 Bar License Pass 1
AM00CT17 Muu vapaavalintainen kokonaisuus 1 - 10
AM00CS48 Matkailun historia 5
AM00CS49 Matkailun kansainväliset organisaatiot 3
AM00CS50 Suomalainen kulttuuri ja matkailu 3
AMM25K-1021
TYÖELÄMÄN TUTKIMUS- JA KEHITTÄMISTAIDOT

(Choose all )

20
AM00CM32 Research and development methods 5 5 5 2.5 2.5
AM00CS77 Thesis 15 5 10 5 5 5 2.5 2.5 2.5 2.5 2.5 2.5
Total 210 29.5 60.5 59 31 29.5 29.5 31 28 31 20 11 14.8 14.8 14.8 14.8 15.5 15.5 14 14 15.5 15.5 10 10 5.5 5.5

Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.

2022_KAMK_Common competences

Recommendation on competences shared by university of applied sciences degrees.

1.Learning to Learn

The graduating student recognises the strengths and development areas of their competence and learning methods, and they utilise the opportunities communities and digitalisation provide in their learning.

- Assesses and develops their competence and learning methods in different learning environments.
- Is able to acquire, critically assess and appropriately apply the national and
international knowledge base and practices of their field.
- Also takes responsibility for group learning and sharing what has been
learned.

Study Skills
Office Skills Accelerator
Professional Communication
Professional English
Principles of Tourism
Customer Understanding and Service Skills in Tourism
Accommodation and Conference Services
Ruoka osana matkailupalvelua
Event and Experience Services
Tourism Transportation Services
2.Operating in a Workplace

The graduating student has versatile working life skills and is able to operate in work communities of their field.

- Is able to work constructively in a work community and promotes their own
and their work community’s well-being.
- Is able to act professionally in communication and interaction situations at a
workplace.
- Utilises the opportunities offered by technology and digitalisation in their work.
- Understands the complexity of changing working life and their own resilience in changing working life situations

Office Skills Accelerator
Professional Communication
Swedish at Work
Swedish for Tourism
English for Working Life
English for Tourism
Professional English
Principles of Tourism
Customer Understanding and Service Skills in Tourism
Accommodation and Conference Services
Ruoka osana matkailupalvelua
Event and Experience Services
Tourism Transportation Services
Diversity in the Work Community
Business Mathematics
Profitable Tourism Company
Digitaaliset ratkaisut matkailussa
Sales and Reservation Services in Tourism
Customer-Oriented Marketing
Matkailumarkkinoinnin erityispiirteet
Marketing Communications
Sisällöntuotanto
Well-Being Work Community
Human Resources Management
Tourism Business Management
Matkailualan lainsäädäntö
Matkailun ennakointi
Quality Work in Tourism
Storytelling in the Development of Tourism Products
Service Design
Product Development for Tourism Services
Use Exel in Working Life
Project Work for Tourism Sector
Work-Based Development Task
3.Ethics

The graduating student adheres to the ethical principles and values of their field of profession, taking the principles of equality and non-discrimination into account.

- Is able to take responsibility for their own actions and their consequences
and reflects on them in accordance with the ethical principles and values
of their field.
- Takes others into account and promotes equality and non-discrimination.
- Take into account the realisation of diversity and accessibility in their actions.
- Understands the principles of responsible conduct of research and adheres
to them.
- Is able to influence society based on ethical values.

Principles of Tourism
Customer Understanding and Service Skills in Tourism
Accommodation and Conference Services
Ruoka osana matkailupalvelua
Event and Experience Services
Tourism Transportation Services
Diversity in the Work Community
Digitaaliset ratkaisut matkailussa
Customer-Oriented Marketing
Matkailumarkkinoinnin erityispiirteet
Marketing Communications
Sisällöntuotanto
Well-Being Work Community
Human Resources Management
Tourism Business Management
Matkailualan lainsäädäntö
Matkailun ennakointi
Quality Work in Tourism
Storytelling in the Development of Tourism Products
Service Design
Product Development for Tourism Services
Project Work for Tourism Sector
Work-Based Development Task
4.Sustainable Development

The graduating student is familiar with the principles of sustainable development, promotes their implementation and acts responsibly as a professional and a member of society.

- Is able to use information related to their field in finding, implementing and
establishing sustainable solutions and operating models.
- Understands sustainability challenges,
their interdependencies and the various aspects of issues and problems.

Principles of Tourism
Customer Understanding and Service Skills in Tourism
Accommodation and Conference Services
Ruoka osana matkailupalvelua
Event and Experience Services
Tourism Transportation Services
Profitable Tourism Company
Digitaaliset ratkaisut matkailussa
Customer-Oriented Marketing
Matkailumarkkinoinnin erityispiirteet
Marketing Communications
Sisällöntuotanto
Well-Being Work Community
Human Resources Management
Tourism Business Management
Matkailualan lainsäädäntö
Matkailun ennakointi
Quality Work in Tourism
Storytelling in the Development of Tourism Products
Service Design
Product Development for Tourism Services
Project Work for Tourism Sector
Work-Based Development Task
5.Internationality and Multiculturalism

The graduating student is able to operate in multicultural and international operating environments and networks.

- Is familiar with the impacts of their cultural background on their activities and
is able to develop operating methods that take multiculturalism into account
in their work community.
- Is able to monitor and utilise the international development of their field in
their work.
- Is able to communicate internationally in their work tasks.

Swedish at Work
Swedish for Tourism
English for Working Life
English for Tourism
Professional English
Customer Understanding and Service Skills in Tourism
Accommodation and Conference Services
Ruoka osana matkailupalvelua
Event and Experience Services
Tourism Transportation Services
Diversity in the Work Community
Digitaaliset ratkaisut matkailussa
Matkailumarkkinoinnin erityispiirteet
Sisällöntuotanto
Well-Being Work Community
Human Resources Management
Tourism Business Management
Matkailualan lainsäädäntö
Matkailun ennakointi
Quality Work in Tourism
Project Work for Tourism Sector
Work-Based Development Task
6.Proactive Development

The graduating student is able to develop solutions that anticipate the future of their own field,
applying existing knowledge and research and
development methods.
− Solves problem situations creatively
and reforms operating methods together with others.
− Is able to work in projects in cooperation with actors of different fields.
− Is able to apply existing knowledge in
the field in development and utilises research and development methods.
− Is able to seek customer-oriented, sustainable and economically viable solutions, anticipating the future of their field

Event and Experience Services
Tourism Transportation Services
Diversity in the Work Community
Digitaaliset ratkaisut matkailussa
Human Resources Management
Matkailun ennakointi
Quality Work in Tourism
Project Work for Tourism Sector
Work-Based Development Task
Not grouped
Event Design
Event Security
Responsible Event
Specificities of a hybrid and virtual event
Economy of the Event
Creating an Event Experince
Entrepreneurship in Practice
JA Company Program
Practical Training 1, theme: service production
Practical Training 2, theme: management and leadership
Hygiene Pass
Bar License Pass
Muu vapaavalintainen kokonaisuus
Matkailun historia
Matkailun kansainväliset organisaatiot
Suomalainen kulttuuri ja matkailu
Research and development methods
Thesis

Code Name Credits (cr)
AMM25K-1019
OPISKELUVALMIUDET

(Choose all)

6
AM00CM30 Study Skills 3
AM00CM31 Office Skills Accelerator 3
AMM25K-1020
TYÖELÄMÄN KIELI- JA VIESTINTÄTAIDOT

(Choose all)

19
AM00CN45 Professional Communication 4
AM00CN40 Swedish at Work 3
AM00CN42 Swedish for Tourism 2
AM00CN41 English for Working Life 3
AM00CN43 English for Tourism 2
AM00CN44 Professional English 5
AMM25K-1022
MATKAILU- JA RAVITSEMISPALVELUT TOIMIALANA

(Choose all)

33
AM00CS83 Principles of Tourism 8
AM00CS84 Customer Understanding and Service Skills in Tourism 5
AM00CS85 Accommodation and Conference Services 5
AM00CS86 Ruoka osana matkailupalvelua 5
AM00CS87 Event and Experience Services 5
AM00CS88 Tourism Transportation Services 2
AM00CS89 Diversity in the Work Community 3
AMM25K-1023
MATKAILUALAN LIIKETOIMINTAOSAAMINEN

(Choose all)

14
AM00CS90 Business Mathematics 3
AM00CS91 Profitable Tourism Company 5
AM00CS92 Digitaaliset ratkaisut matkailussa 3
AM00CS93 Sales and Reservation Services in Tourism 3
AMM25K-1024
MATKAILUMARKKINOINTI

(Choose all)

11
AM00CS94 Customer-Oriented Marketing 3
AM00CS95 Matkailumarkkinoinnin erityispiirteet 2
AM00CS96 Marketing Communications 3
AM00CS97 Sisällöntuotanto 3
AMM25K-1025
JOHTAMISOSAAMINEN MATKAILUALALLA

(Choose all)

17
AM00CS98 Well-Being Work Community 3
AM00CS99 Human Resources Management 3
AM00CT00 Tourism Business Management 3
AM00CT01 Matkailualan lainsäädäntö 5
AM00CT02 Matkailun ennakointi 3
AMM25K-1026
MATKAILUN KEHITTÄMISEN TYÖKALUPAKKI #elämystentekijät

(Choose all)

15
AM00CT03 Quality Work in Tourism 2
AM00CT04 Storytelling in the Development of Tourism Products 2
AM00CT05 Service Design 2
AM00CT06 Product Development for Tourism Services 2
AM00CT07 Use Exel in Working Life 2
AM00CT08 Project Work for Tourism Sector 2
AM00CT09 Work-Based Development Task 3
AMM25K-1010
SPECIALIZATION STUDIES

(Choose ects: 30)

30
AMM25K-1029
#elämystentekijä TAPAHTUMIEN TUOTTAMINEN

(Choose all)

15
AM00CT67 Event Design 2
AM00CT68 Event Security 2
AM00CT69 Responsible Event 2
AM00CT96 Specificities of a hybrid and virtual event 2
AM00CT97 Economy of the Event 2
AM00CT98 Creating an Event Experince 5
AMM25K-1031
TOURISM SERVICE CONCEPT DESIGN

(Choose 15)

15
AMM25K-1014
INTERNATIONAL STUDIES ABROAD

(Choose 15)

15
AMM25K-1030
YRITTÄJYYS JA OMA YRITYS

(Choose 15)

15
AM00CT18 Entrepreneurship in Practice 5
AM00CT19 JA Company Program 10
AMM25K-1016
PRACTICAL TRAINING

(Choose all)

30
AM00BL10 Practical Training 1, theme: service production 12
AM00BL11 Practical Training 2, theme: management and leadership 18
AMM25K-1017
FREE-CHOICE STUDIES

(Choose ects: 15)

15
AM00BL18 Hygiene Pass 1
AM00BL19 Bar License Pass 1
AM00CT17 Muu vapaavalintainen kokonaisuus 1 - 10
AM00CS48 Matkailun historia 5
AM00CS49 Matkailun kansainväliset organisaatiot 3
AM00CS50 Suomalainen kulttuuri ja matkailu 3
AMM25K-1021
TYÖELÄMÄN TUTKIMUS- JA KEHITTÄMISTAIDOT

(Choose all)

20
AM00CM32 Research and development methods 5
AM00CS77 Thesis 15