Study Guide

Objective

The students will be proficient in planning and implementing tourism service sales processes in
practice to gain the best results for a tourism company.

Content

Tourism service sales processes, channels, target groups, selling, sales management, sales results

Evaluation scale

0 - 5

Assessment criteria, excellent (5)

The students are able to carry out and assess the planning and implementation of a tourism
company’s customer-oriented sales processes. They are able to apply these processes as part of
the company’s operations in practice.

Assessment criteria, good (3)

The students are familiar with the basics of planning and implementing a tourism company’s
customer-oriented sales processes. They are able to apply these processes as part of the
company’s operations.

Assessment criteria, satisfactory (1)

The students are familiar with the basics of planning and implementing a tourism company’s
customer-oriented sales processes

Further information

Implemented in part/completely in English with the international Tourism Group.