Integrated Marketing Communication and AdvertisingLaajuus (5 cr)
Code: KK00BN22
Credits
5 op
Objective
Students will be proficient in marketing communication methods and in planning a company's annual integrated marketing communication. Additionally students will be conversant in the basics of advertising and can plan and carry out a marketing campaign. Students will know the annual costs incurred by marketing communication.
Content
The overall planning of marketing communication
Digital marketing
Advertising tools and channels
Planning and carrying out a marketing campaign
Marketing plan
Qualifications
Customer Oriented Marketing
Assessment criteria, approved/failed
1-5