Global Markets and Product CommercializationLaajuus (5 cr)
Code: LT00BX71
Credits
5 op
Teaching language
- Finnish
Objective
The student is familiar with the special features and challenges of international business
The student identifies market opportunities for products and services in the international market.
The student is able to make development and implementation solutions that meet customer needs and evaluate their profitability effects
The student manages the launch of a product / service for a selected target market.
Content
The importance of foreign trade for the Finnish economy
Challenges of the global operating environment for the company and global marketplaces
The company's internationalization paths and internationalization strategy
Analysis and utilization of market information
Commercialization planning: making full use of competitive means
Marketing and sales planning
Materials
Vahvaselkä, Irma (2009) Kansainvälinen liiketoiminta ja markkinointi. Edita. Soveltuvin osin.
Tienari – Meriläinen (2021). Johtaminen ja globaali talous. Soveltuvin osin.
Muut opettajan Moodlessa osoittamat materiaalit.
Arviointikriteerit, kiitettävä (5)
To achieve grade 5 students must be able to
- analyze the acquired information, draw conclusions, and combine theoretical knowledge with experiential knowledge
- evaluate the applicability of produced knowledge, skill, or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners
Assessment criteria, good (3)
To achieve grade 3-4 students must be able to
- critically evaluate information and justify their actions with science-based knowledge
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships
Arviointikriteerit, tyydyttävä (1)
To achieve grade 1-2 (or pass) students must be able to
- use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis
- report and communicate in a professional manner
- act independently considering the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their need
Enrollment
02.07.2025 - 31.07.2025
Timing
01.08.2025 - 31.12.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- Finnish
Degree programmes
- BACHELORS DEGREE IN BUSINESS ADMINISTRATION
Teachers
- Outi Lundahl
Groups
-
LLT23SMLLT23SM
Objective
The student is familiar with the special features and challenges of international business
The student identifies market opportunities for products and services in the international market.
The student is able to make development and implementation solutions that meet customer needs and evaluate their profitability effects
The student manages the launch of a product / service for a selected target market.
Content
The importance of foreign trade for the Finnish economy
Challenges of the global operating environment for the company and global marketplaces
The company's internationalization paths and internationalization strategy
Analysis and utilization of market information
Commercialization planning: making full use of competitive means
Marketing and sales planning
Materials
Vahvaselkä, Irma (2009) Kansainvälinen liiketoiminta ja markkinointi. Edita. Soveltuvin osin.
Tienari – Meriläinen (2021). Johtaminen ja globaali talous. Soveltuvin osin.
Muut opettajan Moodlessa osoittamat materiaalit.
Evaluation scale
0 - 5
Arviointikriteerit, kiitettävä (5)
To achieve grade 5 students must be able to
- analyze the acquired information, draw conclusions, and combine theoretical knowledge with experiential knowledge
- evaluate the applicability of produced knowledge, skill, or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners
Assessment criteria, good (3)
To achieve grade 3-4 students must be able to
- critically evaluate information and justify their actions with science-based knowledge
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships
Arviointikriteerit, tyydyttävä (1)
To achieve grade 1-2 (or pass) students must be able to
- use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis
- report and communicate in a professional manner
- act independently considering the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their need
Enrollment
19.02.2024 - 25.02.2024
Timing
01.08.2024 - 31.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- Finnish
Degree programmes
- BACHELORS DEGREE IN BUSINESS ADMINISTRATION
Teachers
- Outi Lundahl
Groups
-
LLT22SMLLT22SM
Objective
The student is familiar with the special features and challenges of international business
The student identifies market opportunities for products and services in the international market.
The student is able to make development and implementation solutions that meet customer needs and evaluate their profitability effects
The student manages the launch of a product / service for a selected target market.
Content
The importance of foreign trade for the Finnish economy
Challenges of the global operating environment for the company and global marketplaces
The company's internationalization paths and internationalization strategy
Analysis and utilization of market information
Commercialization planning: making full use of competitive means
Marketing and sales planning
Materials
Vahvaselkä, Irma (2009) Kansainvälinen liiketoiminta ja markkinointi. Edita.
Tienari – Meriläinen (2021). Johtaminen ja globaali talous.
Hollendsen, Svend 2014: Global Marketing, edition 6.
Hill, Charles 2011: International Business: Competing in the Global Marketplace.
Cavusgil- Knight- Riesenberger- Freeman -Rammal 2012: International Business.
Muu materiaali opintojakson Moodlessa.
Evaluation scale
0 - 5
Arviointikriteerit, kiitettävä (5)
To achieve grade 5 students must be able to
- analyze the acquired information, draw conclusions, and combine theoretical knowledge with experiential knowledge
- evaluate the applicability of produced knowledge, skill, or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners
Assessment criteria, good (3)
To achieve grade 3-4 students must be able to
- critically evaluate information and justify their actions with science-based knowledge
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships
Arviointikriteerit, tyydyttävä (1)
To achieve grade 1-2 (or pass) students must be able to
- use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis
- report and communicate in a professional manner
- act independently considering the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their need
Enrollment
01.08.2023 - 30.09.2023
Timing
01.08.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- Finnish
Degree programmes
- BACHELORS DEGREE IN BUSINESS ADMINISTRATION
Teachers
- Outi Lundahl
Groups
-
LLT21SMLLT21SM
Objective
The student is familiar with the special features and challenges of international business
The student identifies market opportunities for products and services in the international market.
The student is able to make development and implementation solutions that meet customer needs and evaluate their profitability effects
The student manages the launch of a product / service for a selected target market.
Content
The importance of foreign trade for the Finnish economy
Challenges of the global operating environment for the company and global marketplaces
The company's internationalization paths and internationalization strategy
Analysis and utilization of market information
Commercialization planning: making full use of competitive means
Marketing and sales planning
Materials
Saatavilla opintojakson Moodlessa.
Teaching methods
Saatavilla opintojakson Moodlessa.
Exam schedules
Saatavilla opintojakson Moodlessa.
Completion alternatives
Saatavilla opintojakson Moodlessa.
Evaluation scale
0 - 5
Arviointikriteerit, kiitettävä (5)
To achieve grade 5 students must be able to
- analyze the acquired information, draw conclusions, and combine theoretical knowledge with experiential knowledge
- evaluate the applicability of produced knowledge, skill, or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners
Assessment criteria, good (3)
To achieve grade 3-4 students must be able to
- critically evaluate information and justify their actions with science-based knowledge
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships
Arviointikriteerit, tyydyttävä (1)
To achieve grade 1-2 (or pass) students must be able to
- use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis
- report and communicate in a professional manner
- act independently considering the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their need
Enrollment
01.04.2022 - 31.12.2022
Timing
01.08.2022 - 31.12.2022
Number of ECTS credits allocated
5 op
Virtual portion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Business
Teaching languages
- Finnish
Degree programmes
- BACHELORS DEGREE IN BUSINESS ADMINISTRATION
Teachers
- Terhi Mustakangas
Groups
-
LLT20SMLLT20SM
Objective
The student is familiar with the special features and challenges of international business
The student identifies market opportunities for products and services in the international market.
The student is able to make development and implementation solutions that meet customer needs and evaluate their profitability effects
The student manages the launch of a product / service for a selected target market.
Content
The importance of foreign trade for the Finnish economy
Challenges of the global operating environment for the company and global marketplaces
The company's internationalization paths and internationalization strategy
Analysis and utilization of market information
Commercialization planning: making full use of competitive means
Marketing and sales planning
Materials
Saatavilla opintojakson Moodlessa.
Teaching methods
Saatavilla opintojakson Moodlessa.
Exam schedules
Saatavilla opintojakson Moodlessa.
Completion alternatives
Saatavilla opintojakson Moodlessa.
Evaluation scale
0 - 5
Arviointikriteerit, kiitettävä (5)
To achieve grade 5 students must be able to
- analyze the acquired information, draw conclusions, and combine theoretical knowledge with experiential knowledge
- evaluate the applicability of produced knowledge, skill, or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners
Assessment criteria, good (3)
To achieve grade 3-4 students must be able to
- critically evaluate information and justify their actions with science-based knowledge
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships
Arviointikriteerit, tyydyttävä (1)
To achieve grade 1-2 (or pass) students must be able to
- use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis
- report and communicate in a professional manner
- act independently considering the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their need