Competitive Advantage to MarketsLaajuus (5 cr)
Code: LT00BX30
Credits
5 op
Teaching language
- Finnish
Objective
Students will know the special features of services marketing while understanding the importance of customer relationship thinking and customer satisfaction as a part of profitable business operations. Students will be able to use basic relationship marketing and will learn to assess and use services marketing.
Content
LT00BX30 Competition in the market
Competitive means of marketing
Customer relationship management
Service processes and operating environment
Pricing strategies
Development of accessibility
elements of marketing communications
Qualifications
Customer Oriented Marketing
Materials
Luentomateriaali on Repussa.
Oppikirja on Bergström & Leppänen. 2023. Yrityksen asiakasmarkkinointi. Luvut 4, 5 ja 6.
Saatavana KAMK:n kirjastossa painettuna sekä e-kirjana.
Arviointikriteerit, kiitettävä (5)
The students are able to use the concepts and elements of the subject area in a variety of ways in practical work and assignments. They use concepts expertly and can justify their use. The students are able to use and compare various theories independently and critically in practical situations, direct the implementation of the assignment, work in a self-directed manner and reflect upon what they have learnt.
Assessment criteria, good (3)
The students are able to use marketing and customer relations concepts systematically and logically. The students are able to use various theories independently in practical situations, give reasons for the implementation of the assignment and choices of solutions and assess whether the solutions have been successful.
Arviointikriteerit, tyydyttävä (1)
The students are able to describe the fundamental concepts and contents of the main elements. Some uncertainty in their perception and description of the whole subject is apparent. The students are able to select suitable methods and channels for the situation and can partially employ various theories in practical situations.
Further information
Work Placement 1 credit
Enrollment
02.12.2024 - 31.12.2024
Timing
01.01.2025 - 31.05.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- Finnish
Degree programmes
- BACHELORS DEGREE IN BUSINESS ADMINISTRATION
Teachers
- Kirsi Meriläinen
- Pia Kuittinen
Groups
-
LLT24SMLLT24SM
-
LLT24SHLLT24SH
Objective
Students will know the special features of services marketing while understanding the importance of customer relationship thinking and customer satisfaction as a part of profitable business operations. Students will be able to use basic relationship marketing and will learn to assess and use services marketing.
Content
LT00BX30 Competition in the market
Competitive means of marketing
Customer relationship management
Service processes and operating environment
Pricing strategies
Development of accessibility
elements of marketing communications
Location and time
Opiskelu tapahtuu kerran viikossa 2,5-tunnin tapaamisissa joko lähitapaamisissa kampuksella tai etätapaamisissa Teamissä. Suorituspaikka on merkitty Repussa olevaan aikatauluun.
Teams-tapaamisiin opiskelija voi osallistua tietokoneella tai puhelimella. Opiskelijalla on oltava toimiva mikrofoni ja kamera Teams-tapaamisten aikana, jotta hänet voidaan katsoa läsnäolevaksi.
Materials
Reppu: Luentomateriaalit, erikseen ilmoitetut artikkelit, raportit ja muu oheismateriaali.
Kirjallisuus: Bergström, Seija & Leppänen Arja (2015 tai uudempi painos) Yrityksen asiakasmarkkinointi: Markkinoinnin kilpailukeinot.
Teaching methods
Luennot, ohjatut harjoitukset, yhteistoiminnallinen opiskelu (esim. pari- ja ryhmätyöskentely) ja itsenäinen opiskelu.
Employer connections
Luennoilla mahdolliset (yrittäjä)vierailijat ja ohjatuttuina harjoituksina yrityksille tehtävät projektit.
Mahdolliset vierailut lähialueen yrityksiin ja tapahtumiin.
Työelämäjaksoon linkittyvät seuraavat suoritukset:
- Työkirja (yksilötehtävä, 1 op): Opintojaksolla opiskellut teoriat ja käsitteet havainnollistetaan ja analysoidaan raportissa, jossa hyödynnetään harjoittelupaikan tarjoamia käytäntöjä
- Harjoitteluraportti (1 op): Opintojakson sisältöä käsittelevä tehtävä
Exam schedules
(pvm tähän) kampuksella Reppu-verkkotenttinä.
Uusintatentti on KAMKin uusintatenttipäivinä.
Completion alternatives
Sovitaan opettajan kanssa tapauskohtaisesti KAMKin pääperiaatteiden mukaisesti:
- Aiemmat opintojakson sisältöihin liittyvät korkeakoulusuoritukset voidaan hyväksilukea tapauskohtaisesti.
- Työelämässä aiemmin hankittua osaamista tunnistetaan (AHOT) tapauskohtaisesti.
- Opinnollistaminen eli nykyisessä työssä hankittava ja osoitettava opintojakson sisältöihin liittyvä osaaminen.
Student workload
5 opintopistettä tarkoittaa noin 135 tuntia opiskelijan työtä.
Evaluation scale
0 - 5
Arviointikriteerit, kiitettävä (5)
The students are able to use the concepts and elements of the subject area in a variety of ways in practical work and assignments. They use concepts expertly and can justify their use. The students are able to use and compare various theories independently and critically in practical situations, direct the implementation of the assignment, work in a self-directed manner and reflect upon what they have learnt.
Assessment criteria, good (3)
The students are able to use marketing and customer relations concepts systematically and logically. The students are able to use various theories independently in practical situations, give reasons for the implementation of the assignment and choices of solutions and assess whether the solutions have been successful.
Arviointikriteerit, tyydyttävä (1)
The students are able to describe the fundamental concepts and contents of the main elements. Some uncertainty in their perception and description of the whole subject is apparent. The students are able to select suitable methods and channels for the situation and can partially employ various theories in practical situations.
Assessment methods and criteria
Suoritukset
Opintojaksolla suoritetaan seuraavat osasuoritukset:
1 op = 20 p. Osallistuminen opetukseen ja erikseen määriteltyjen tehtävien tekeminen
1 op = 20 p. Tentti
1 op = 20 p. Ryhmätyö
1 op = 20 p. Työkirja (yksilötehtävä)
1 op = Harjoitteluraportin tämän opintojakson tehtävä (hyväksytty - täydennettävä -hylätty)
Arviointi
Opintojakso arvioidaan (1-5) kokonaispistemäärän (maks. 80 p.) perusteella seuraavasti:
5 = 90 % = 72 -80 p.
4 = 80 % = 64 - 71 p.
3 = 70 % = 56 - 63 p.
2 = 60 % = 48 - 55 p.
1 = min. 50 % = 40 – 47 p.
0 = < 50 % = alle 40 p.
Qualifications
Customer Oriented Marketing
Further information
Work Placement 1 credit
Enrollment
02.12.2024 - 31.12.2024
Timing
01.01.2025 - 31.07.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- Finnish
Degree programmes
- BACHELORS DEGREE IN BUSINESS ADMINISTRATION
Teachers
- Kirsi Meriläinen
- Pia Kuittinen
Groups
-
LLM24SELLM24SE
-
LLM24SHLLM24SH
Objective
Students will know the special features of services marketing while understanding the importance of customer relationship thinking and customer satisfaction as a part of profitable business operations. Students will be able to use basic relationship marketing and will learn to assess and use services marketing.
Content
LT00BX30 Competition in the market
Competitive means of marketing
Customer relationship management
Service processes and operating environment
Pricing strategies
Development of accessibility
elements of marketing communications
Evaluation scale
0 - 5
Arviointikriteerit, kiitettävä (5)
The students are able to use the concepts and elements of the subject area in a variety of ways in practical work and assignments. They use concepts expertly and can justify their use. The students are able to use and compare various theories independently and critically in practical situations, direct the implementation of the assignment, work in a self-directed manner and reflect upon what they have learnt.
Assessment criteria, good (3)
The students are able to use marketing and customer relations concepts systematically and logically. The students are able to use various theories independently in practical situations, give reasons for the implementation of the assignment and choices of solutions and assess whether the solutions have been successful.
Arviointikriteerit, tyydyttävä (1)
The students are able to describe the fundamental concepts and contents of the main elements. Some uncertainty in their perception and description of the whole subject is apparent. The students are able to select suitable methods and channels for the situation and can partially employ various theories in practical situations.
Qualifications
Customer Oriented Marketing
Further information
Work Placement 1 credit
Enrollment
01.12.2023 - 31.01.2024
Timing
01.01.2024 - 31.05.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- Finnish
Degree programmes
- BACHELORS DEGREE IN BUSINESS ADMINISTRATION
Teachers
- Kirsi Meriläinen
Groups
-
LLM23SLLM23S
Objective
Students will know the special features of services marketing while understanding the importance of customer relationship thinking and customer satisfaction as a part of profitable business operations. Students will be able to use basic relationship marketing and will learn to assess and use services marketing.
Content
LT00BX30 Competition in the market
Competitive means of marketing
Customer relationship management
Service processes and operating environment
Pricing strategies
Development of accessibility
elements of marketing communications
Evaluation scale
0 - 5
Arviointikriteerit, kiitettävä (5)
The students are able to use the concepts and elements of the subject area in a variety of ways in practical work and assignments. They use concepts expertly and can justify their use. The students are able to use and compare various theories independently and critically in practical situations, direct the implementation of the assignment, work in a self-directed manner and reflect upon what they have learnt.
Assessment criteria, good (3)
The students are able to use marketing and customer relations concepts systematically and logically. The students are able to use various theories independently in practical situations, give reasons for the implementation of the assignment and choices of solutions and assess whether the solutions have been successful.
Arviointikriteerit, tyydyttävä (1)
The students are able to describe the fundamental concepts and contents of the main elements. Some uncertainty in their perception and description of the whole subject is apparent. The students are able to select suitable methods and channels for the situation and can partially employ various theories in practical situations.
Qualifications
Customer Oriented Marketing
Further information
Work Placement 1 credit
Enrollment
01.12.2023 - 31.01.2024
Timing
01.01.2024 - 31.05.2024
Number of ECTS credits allocated
5 op
Virtual portion
1 op
RDI portion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Business
Teaching languages
- Finnish
Degree programmes
- BACHELORS DEGREE IN BUSINESS ADMINISTRATION
Teachers
- Kirsi Meriläinen
- Pia Kuittinen
Groups
-
LLT23SMLLT23SM
-
LLT23SHLLT23SH
Objective
Students will know the special features of services marketing while understanding the importance of customer relationship thinking and customer satisfaction as a part of profitable business operations. Students will be able to use basic relationship marketing and will learn to assess and use services marketing.
Content
LT00BX30 Competition in the market
Competitive means of marketing
Customer relationship management
Service processes and operating environment
Pricing strategies
Development of accessibility
elements of marketing communications
Location and time
Opiskelu tapahtuu kerran viikossa 2,5-tunnin tapaamisissa joko lähitapaamisissa kampuksella tai etätapaamisissa Teamissä. Suorituspaikka on merkitty Repussa olevaan aikatauluun.
Teams-tapaamisiin opiskelija voi osallistua tietokoneella tai puhelimella. Opiskelijalla on oltava toimiva mikrofoni ja kamera Teams-tapaamisten aikana, jotta hänet voidaan katsoa läsnäolevaksi.
Materials
Reppu: Luentomateriaalit, erikseen ilmoitetut artikkelit, raportit ja muu oheismateriaali.
Kirjallisuus: Bergström, Seija & Leppänen Arja (2015 tai uudempi painos) Yrityksen asiakasmarkkinointi: Markkinoinnin kilpailukeinot.
Teaching methods
Luennot, ohjatut harjoitukset, yhteistoiminnallinen opiskelu (esim. pari- ja ryhmätyöskentely) ja itsenäinen opiskelu.
Employer connections
Luennoilla mahdolliset (yrittäjä)vierailijat ja ohjatuttuina harjoituksina yrityksille tehtävät projektit.
Mahdolliset vierailut lähialueen yrityksiin ja tapahtumiin.
Työelämäjaksoon linkittyvät seuraavat suoritukset:
- Työkirja (yksilötehtävä, 1 op): Opintojaksolla opiskellut teoriat ja käsitteet havainnollistetaan ja analysoidaan raportissa, jossa hyödynnetään harjoittelupaikan tarjoamia käytäntöjä
- Harjoitteluraportti (1 op): Opintojakson sisältöä käsittelevä tehtävä
Exam schedules
Torstaina 14.3. oppitunnilla.
Uusintatentti on KAMKin uusintatenttipäivinä.
Completion alternatives
Sovitaan opettajan kanssa tapauskohtaisesti KAMKin pääperiaatteiden mukaisesti:
- Aiemmat opintojakson sisältöihin liittyvät korkeakoulusuoritukset voidaan hyväksilukea tapauskohtaisesti.
- Työelämässä aiemmin hankittua osaamista tunnistetaan (AHOT) tapauskohtaisesti.
- Opinnollistaminen eli nykyisessä työssä hankittava ja osoitettava opintojakson sisältöihin liittyvä osaaminen.
Student workload
5 opintopistettä tarkoittaa noin 135 tuntia opiskelijan työtä.
Evaluation scale
0 - 5
Arviointikriteerit, kiitettävä (5)
The students are able to use the concepts and elements of the subject area in a variety of ways in practical work and assignments. They use concepts expertly and can justify their use. The students are able to use and compare various theories independently and critically in practical situations, direct the implementation of the assignment, work in a self-directed manner and reflect upon what they have learnt.
Assessment criteria, good (3)
The students are able to use marketing and customer relations concepts systematically and logically. The students are able to use various theories independently in practical situations, give reasons for the implementation of the assignment and choices of solutions and assess whether the solutions have been successful.
Arviointikriteerit, tyydyttävä (1)
The students are able to describe the fundamental concepts and contents of the main elements. Some uncertainty in their perception and description of the whole subject is apparent. The students are able to select suitable methods and channels for the situation and can partially employ various theories in practical situations.
Assessment methods and criteria
Suoritukset
Opintojaksolla suoritetaan seuraavat osasuoritukset:
) 1 op = 20 p. Osallistuminen opetukseen ja erikseen määriteltyjen tehtävien tekeminen
) 1 op = 20 p. Tentti
) 1 op = 20 p. Ryhmätyö
) 1 op = 20 p. Työkirja (yksilötehtävä)
) 1 op = Harjoitteluraportin tämän opintojakson tehtävä (hyväksytty - täydennettävä -hylätty)
Arviointi
Opintojakso arvioidaan (1-5) kokonaispistemäärän (maks. 80 p.) perusteella seuraavasti:
5 = 90 % = 72 -80 p.
4 = 80 % = 64 - 71 p.
3 = 70 % = 56 - 63 p.
2 = 60 % = 48 - 55 p.
1 = min. 50 % = 40 – 47 p.
0 = < 50 % = alle 40 p.
Qualifications
Customer Oriented Marketing
Further information
Work Placement 1 credit
Enrollment
01.12.2022 - 31.01.2023
Timing
01.01.2023 - 31.07.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- Finnish
Degree programmes
- BACHELORS DEGREE IN BUSINESS ADMINISTRATION
Teachers
- Liisa Mikkonen
Groups
-
LLT22SMLLT22SM
-
LLT22SHLLT22SH
Objective
Students will know the special features of services marketing while understanding the importance of customer relationship thinking and customer satisfaction as a part of profitable business operations. Students will be able to use basic relationship marketing and will learn to assess and use services marketing.
Content
LT00BX30 Competition in the market
Competitive means of marketing
Customer relationship management
Service processes and operating environment
Pricing strategies
Development of accessibility
elements of marketing communications
Further information
Päivätoteutuksessa sisältää Työelämäjakson 1op. TKI 1op
Evaluation scale
0 - 5
Arviointikriteerit, kiitettävä (5)
The students are able to use the concepts and elements of the subject area in a variety of ways in practical work and assignments. They use concepts expertly and can justify their use. The students are able to use and compare various theories independently and critically in practical situations, direct the implementation of the assignment, work in a self-directed manner and reflect upon what they have learnt.
Assessment criteria, good (3)
The students are able to use marketing and customer relations concepts systematically and logically. The students are able to use various theories independently in practical situations, give reasons for the implementation of the assignment and choices of solutions and assess whether the solutions have been successful.
Arviointikriteerit, tyydyttävä (1)
The students are able to describe the fundamental concepts and contents of the main elements. Some uncertainty in their perception and description of the whole subject is apparent. The students are able to select suitable methods and channels for the situation and can partially employ various theories in practical situations.
Qualifications
Customer Oriented Marketing
Further information
Work Placement 1 credit
Enrollment
01.12.2022 - 31.01.2023
Timing
01.01.2023 - 31.07.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- Finnish
Degree programmes
- BACHELORS DEGREE IN BUSINESS ADMINISTRATION
Teachers
- Liisa Mikkonen
Groups
-
LLM22SLLM22S
Objective
Students will know the special features of services marketing while understanding the importance of customer relationship thinking and customer satisfaction as a part of profitable business operations. Students will be able to use basic relationship marketing and will learn to assess and use services marketing.
Content
LT00BX30 Competition in the market
Competitive means of marketing
Customer relationship management
Service processes and operating environment
Pricing strategies
Development of accessibility
elements of marketing communications
Evaluation scale
0 - 5
Arviointikriteerit, kiitettävä (5)
The students are able to use the concepts and elements of the subject area in a variety of ways in practical work and assignments. They use concepts expertly and can justify their use. The students are able to use and compare various theories independently and critically in practical situations, direct the implementation of the assignment, work in a self-directed manner and reflect upon what they have learnt.
Assessment criteria, good (3)
The students are able to use marketing and customer relations concepts systematically and logically. The students are able to use various theories independently in practical situations, give reasons for the implementation of the assignment and choices of solutions and assess whether the solutions have been successful.
Arviointikriteerit, tyydyttävä (1)
The students are able to describe the fundamental concepts and contents of the main elements. Some uncertainty in their perception and description of the whole subject is apparent. The students are able to select suitable methods and channels for the situation and can partially employ various theories in practical situations.
Qualifications
Customer Oriented Marketing
Further information
Work Placement 1 credit
Enrollment
01.12.2021 - 31.01.2022
Timing
01.01.2022 - 31.07.2022
Number of ECTS credits allocated
5 op
Virtual portion
1 op
RDI portion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Business
Teaching languages
- Finnish
Degree programmes
- BACHELORS DEGREE IN BUSINESS ADMINISTRATION
Teachers
- Liisa Mikkonen
Groups
-
LLT21SMLLT21SM
-
LLT21SHLLT21SH
Objective
Students will know the special features of services marketing while understanding the importance of customer relationship thinking and customer satisfaction as a part of profitable business operations. Students will be able to use basic relationship marketing and will learn to assess and use services marketing.
Content
LT00BX30 Competition in the market
Competitive means of marketing
Customer relationship management
Service processes and operating environment
Pricing strategies
Development of accessibility
elements of marketing communications
Teaching methods
Teorialuennot, soveltavat tehtävät, tentti, itsenäinen tehtävä, ryhmätyö.
Evaluation scale
0 - 5
Arviointikriteerit, kiitettävä (5)
The students are able to use the concepts and elements of the subject area in a variety of ways in practical work and assignments. They use concepts expertly and can justify their use. The students are able to use and compare various theories independently and critically in practical situations, direct the implementation of the assignment, work in a self-directed manner and reflect upon what they have learnt.
Assessment criteria, good (3)
The students are able to use marketing and customer relations concepts systematically and logically. The students are able to use various theories independently in practical situations, give reasons for the implementation of the assignment and choices of solutions and assess whether the solutions have been successful.
Arviointikriteerit, tyydyttävä (1)
The students are able to describe the fundamental concepts and contents of the main elements. Some uncertainty in their perception and description of the whole subject is apparent. The students are able to select suitable methods and channels for the situation and can partially employ various theories in practical situations.
Qualifications
Customer Oriented Marketing
Further information
Work Placement 1 credit
Enrollment
01.12.2021 - 31.01.2022
Timing
01.01.2022 - 31.07.2022
Number of ECTS credits allocated
5 op
Virtual portion
4 op
RDI portion
2 op
Mode of delivery
20 % Contact teaching, 80 % Distance learning
Unit
Business
Teaching languages
- Finnish
Degree programmes
- BACHELORS DEGREE IN BUSINESS ADMINISTRATION
Teachers
- Liisa Mikkonen
Groups
-
LLM21SLLM21S
Objective
Students will know the special features of services marketing while understanding the importance of customer relationship thinking and customer satisfaction as a part of profitable business operations. Students will be able to use basic relationship marketing and will learn to assess and use services marketing.
Content
LT00BX30 Competition in the market
Competitive means of marketing
Customer relationship management
Service processes and operating environment
Pricing strategies
Development of accessibility
elements of marketing communications
Teaching methods
Monimuoto-opetus
Evaluation scale
0 - 5
Arviointikriteerit, kiitettävä (5)
The students are able to use the concepts and elements of the subject area in a variety of ways in practical work and assignments. They use concepts expertly and can justify their use. The students are able to use and compare various theories independently and critically in practical situations, direct the implementation of the assignment, work in a self-directed manner and reflect upon what they have learnt.
Assessment criteria, good (3)
The students are able to use marketing and customer relations concepts systematically and logically. The students are able to use various theories independently in practical situations, give reasons for the implementation of the assignment and choices of solutions and assess whether the solutions have been successful.
Arviointikriteerit, tyydyttävä (1)
The students are able to describe the fundamental concepts and contents of the main elements. Some uncertainty in their perception and description of the whole subject is apparent. The students are able to select suitable methods and channels for the situation and can partially employ various theories in practical situations.
Qualifications
Customer Oriented Marketing
Further information
Work Placement 1 credit