Opinto-opas

Tavoitteet

The objective of this course is to introduce the main concepts and methods of business research and development activities. These include the most practical terms and ideas applied in Master studies and Master thesis process. Student will get knowledge and skills to select and define the research and development problem and research question in the case company. During this course student will prepare a research proposal of the Master thesis.
Students will get practical knowledge and skills on choosing and defining the research strategy and methods to be applied in the final thesis to complete the development task in the case company. Student will learn to choose and use different kind of data collection methods, analyses and interpretation methods and cooperative development methods.

Sisältö

Key concepts of business research
Research process
Research strategies
Research methodology
Qualitative and quantitative research
Data collection methods
Cooperative development methods
Responsible conduct of research
Open science principles

Arviointiasteikko

0 - 5

Arviointikriteeri, hyväksytty/hylätty

Pass
Student knows and understands the requirements of the research process. Student is able to use different research strategies, research approaches, research methods, data collection methods and cooperative development methods in his/her master thesis process and research. Students knows the principles of the Responsible conduct of research and its impact on the research process.

Tavoitteet

Student will learn the methods how to use, handle, analyze and interpret both qualitative and quantitative data. She/he will learn how to combine qualitative and quantitative data, i.e. use mixed methods/triangulation.

Sisältö

Qualitative data analyses
Quantitative data analyses

Arviointiasteikko

0 - 5

Arviointikriteeri, hyväksytty/hylätty

Pass
Student knows the requirements of quantitative and qualitative data analyses and can apply different analysis methods in his/her research process. Students is able to collect and analyse both qualitative and quantitative data and further interpret the results in a critical way.

Tavoitteet

Student will learn the methods how to use, handle, analyze and interpret both qualitative and quantitative data. She/he will learn how to combine qualitative and quantitative data, i.e. use mixed methods/triangulation.

Sisältö

Qualitative data analyses
Quantitative data analyses

Arviointiasteikko

0 - 5

Arviointikriteeri, hyväksytty/hylätty

Pass
Student knows the requirements of quantitative and qualitative data analyses and can apply different analysis methods in his/her research process. Students is able to collect and analyse both qualitative and quantitative data and further interpret the results in a critical way.

Tavoitteet

The aim of this course is to develop the course participant´s ability to apply customer experience management strategy as a core element of customer value management. This includes new perspectives on the customer experience management and exploitation of touchpoint data to support marketing and business decisions. In this approach, the customer is the central to long-term strategy. The student will learn to use selected methods for analyzing the customer experience and developing a customer-centric strategy which supports the designing of the processes, services of a company that will help to boost profits, margins, and customer loyalty.

Sisältö

Customer value management
Customer relationship management
Customer experience management
New perspectives on the customer experience management
Customer experience
Effective experience principles
Branded experience
Customer experience strategy
Touch-point management to support marketing strategy and strategic management

Arviointiasteikko

0 - 5

Arviointikriteerit, kiitettävä (5)

All learning outcomes/ assessment criteria have been achieved to an exceptionally high-level demonstrating the following attributes:
- Exceptional understanding, exploration, insight, and application of the theories and concepts learned.
- Clear adherence to all specifications for the assessment task, including word limit where appropriate
- The organization, structure, and standard of output, including any subject-specific conventions, where applicable, are of very high quality throughout
- Evidence of effective communication of work to peers and others
- Offer stimulating and rigorous arguments that are likely to be at the limits of what may be expected at this level
- The coursework has been executed/performed in an original way
- Outstanding ability to reach appropriate decisions based on incomplete or complex evidence
- Evidence of very high-quality analysis, synthesis, evaluation, and critical appraisal
- Evidence of outstanding problem-solving skills and ability to suggests alternative approaches
- Evidence of outstanding ability to address complex issues both systematically and creatively

Arviointikriteerit, hyvä (3)

All learning outcomes/ assessment criteria have been met fully at a good or very good standard demonstrating the following attributes:
- Good to very good understanding, exploration, insight, and application of the theories and concepts learned.
- No significant inaccuracies, misunderstandings or errors
- Clear adherence to all specifications for the assessment task, including word limit where appropriate
- The organization, structure, and standard of output, including any subject-specific conventions, where appropriate, are of reasonable to good quality throughout
- Evidence of sufficiently effective communication of work
- Ability to present structured, clear and concise arguments
- The work has been approached and/or executed/performed in a comprehensive way with some degree of originality
- Evidence of sufficient ability to reach appropriate decisions based on incomplete or complex evidence
- Evidence of reasonable to good quality analysis, synthesis, evaluation and critical appraisal
- Evidence of sufficient problem solving skills and ability to suggest alternative approaches

Arviointikriteerit, tyydyttävä (1)

All learning outcomes/ assessment criteria have been met demonstrating the following attributes:
- Evidence of sufficient problem solving skills and ability to suggest alternative approaches
- Demonstrate some ability to develop an argument but can lack fluency
- The coursework has been approached and/or executed/performed in a standard way with limited evidence of originality
- Some contextualization but with a heavy reliance on a limited number of sources and, in general, the breadth and depth of sources and research are lacking
- Evidence of study and demonstration of the ability to reach appropriate decisions based on incomplete or complex evidence
- Some, but limited evidence of analysis, synthesis, evaluation, and critical appraisal
- Some evidence of problem-solving skills
- Some evidence of ability to address complex issues adequately

Tavoitteet

The aim of this course is to increase the knowledge and awareness on possibilities how to boost business performance by using emerging technologies.

The student is able to recognize the development or focus area in the sales or marketing and learn to enhance digital service competence in the organization. Student will have ability to utilize new emerging technologies in the digital context. Student will learn to apply new digital solutions innovatively within their own business field.

Sisältö

Emerging technologies
Future technological trends
Digital ecosystems, their components and architectures
Utilization of intelligent solutions in business context
Change and disruptive innovation
New useful purposes – innovative thinking

Aika ja paikka

28.8
• Get to know Emerging tech! Kick-off lectures
• Pre-task: Online discussion
4.9
• Workshop: Introducing Cases & The Course Case.
• Select the Course Case & Get ready for the Quiz 1 (online)
11.9.
• Lecture: Utilization of intelligent solutions in business context
• Quiz 1: Online, individually
18.9.
• Lecture: Digital Transformation
• Quiz 2: on Intelligent solutions - at Classroom, no materials
25.9.
• Lecture: Games & Serious games
2.10 Lecture: Creating new ways to solve business problems & Group task on AI
9.10
• Check-up & Assistance with Group Cases
• Quiz 3: Classroom, no materials
23.10
• No classes, but Visit KAMK 2024: participate the event
• Report in groups via Quiz 4
30.10
• Group presentations of the status of the Course Case to fellow-students AND do the Self-reflection (extra points)
19.11
• Return finalized Course Case Reports to Reppu

Oppimateriaalit

In Reppu platform.

Opetusmenetelmät

Classroom teaching, assignments, online materials, quizzes and group work.

Tenttien ajankohdat ja uusintamahdollisuudet

Quizzes marked at Reppu and Schedule

Opiskelijan ajankäyttö ja kuormitus

5 ects means around 135 hours of student work

Sisällön jaksotus

Emerging technologies and future tech trends
Utilization of intelligent solutions in business context
Digital transformation
Digital ecosystems
Games and serious games

Lisätietoja opiskelijoille

Required: attending more than 50% of lectures/workshops + final presentations

Arviointiasteikko

0 - 5

Arviointikriteerit, kiitettävä (5)

Student
- analyses the features and concepts of emerging technologies and related future trends in a professional manner and apply theoretical models into practice in an innovative, creative way
* understands the value of technological innovations and is able to apply or develop new business opportunities
* masters and identifies the development areas and enhances digital service competence in the organization as well as creates new digital solutions innovatively
* completes all the required assignments as instructed in a timely manner

Arviointikriteerit, hyvä (3)

Student
- analyses the concepts of emerging technologies and related future trends in a professional manner and is able to apply theoretical models into practice.
* understands the value of technological innovations and is able to evaluate new business opportunities
* identifies the development areas and enhances digital service competence in the organization
* completes all the required assignments as instructed in a timely manner

Arviointikriteerit, tyydyttävä (1)

Student
- analyses the concepts of emerging technologies and related future trends in somewhat professional manner and is able to apply theoretical models into practice with some extend.
* notices the value of different business models in the digital environment and is able to recognise new business opportunities
* Identifies some development areas and understand the elements of digital service competence in the organization
* completes the required assignments as instructed about in timely manner

Arviointimenetelmät ja arvioinnin perusteet

The student is able to recognize the development or focus area in some business area and learn
to enhance digital service competence in the organization. Student will have ability to utilize new
emerging technologies in the digital context. Student will learn to apply new digital solutions
innovatively within their own business field.

Hylätty (0)

Not completed assignments and given tasks on given time.
Not participating lectures and workshops.

Toteutuksen arviointikriteerit, kiitettävä (5)

Student
- analyses the features and concepts of emerging technologies and related future trends in a
professional manner and apply theoretical models into practice in an innovative, creative way
* understands the value of technological innovations and is able to apply or develop new business
opportunities
* masters and identifies the development areas and enhances digital service competence in the
organization as well as creates new digital solutions innovatively
* completes all the required assignments as instructed in a timely manner

Toteutuksen arviointikriteerit, hyvä (3-4)

Student
- analyses the concepts of emerging technologies and related future trends in a professional manner
and is able to apply theoretical models into practice.
* understands the value of technological innovations and is able to evaluate new business
opportunities
* identifies the development areas and enhances digital service competence in the organization
* completes all the required assignments as instructed in a timely manner

Toteutuksen arviointikriteerit, tyydyttävä (1-2)

Student
- analyses the concepts of emerging technologies and related future trends in somewhat
professional manner and is able to apply theoretical models into practice with some extend.
* notices the value of technological innovations and is able to recognize new business opportunities
* identifies some development areas and understand the elements of digital service competence in
the organization
* completes the required assignments as instructed about in timely manner

Tavoitteet

The aim of this course is to increase the knowledge and awareness on possibilities how to boost business performance by using emerging technologies.

The student is able to recognize the development or focus area in the sales or marketing and learn to enhance digital service competence in the organization. Student will have ability to utilize new emerging technologies in the digital context. Student will learn to apply new digital solutions innovatively within their own business field.

Sisältö

Emerging technologies
Future technological trends
Digital ecosystems, their components and architectures
Utilization of intelligent solutions in business context
Change and disruptive innovation
New useful purposes – innovative thinking

Oppimateriaalit

In moodle platform.

Arviointiasteikko

0 - 5

Arviointikriteerit, kiitettävä (5)

Student
- analyses the features and concepts of emerging technologies and related future trends in a professional manner and apply theoretical models into practice in an innovative, creative way
* understands the value of technological innovations and is able to apply or develop new business opportunities
* masters and identifies the development areas and enhances digital service competence in the organization as well as creates new digital solutions innovatively
* completes all the required assignments as instructed in a timely manner

Arviointikriteerit, hyvä (3)

Student
- analyses the concepts of emerging technologies and related future trends in a professional manner and is able to apply theoretical models into practice.
* understands the value of technological innovations and is able to evaluate new business opportunities
* identifies the development areas and enhances digital service competence in the organization
* completes all the required assignments as instructed in a timely manner

Arviointikriteerit, tyydyttävä (1)

Student
- analyses the concepts of emerging technologies and related future trends in somewhat professional manner and is able to apply theoretical models into practice with some extend.
* notices the value of different business models in the digital environment and is able to recognise new business opportunities
* Identifies some development areas and understand the elements of digital service competence in the organization
* completes the required assignments as instructed about in timely manner

Tavoitteet

Students will be able to communicate on a day to day basic in Finnish and will get to know Finland: the country, its society, people, language and culture.

Sisältö

Pronunciation, reading and conversation practice. Basic vocabulary and phrases used in simple everyday communication.

Oppimateriaalit

Course book, Moode-material, other materials provided by the teacher

Arviointiasteikko

0 - 5

Arviointikriteerit, kiitettävä (5)

The student can speak satisfactory Finnish in short conversations about everyday life. The Student is able to identify necessary information in short texts and in spoken language.

Arviointikriteerit, hyvä (3)

The student understands topics of conversations he/she is involved in. He/she can answer questions in short phrases. The Student can read short texts, F.e. signs or advertisements of his/her interest.

Arviointikriteerit, tyydyttävä (1)

Students can form comprehensible sentences using standard Finnish and recognize numerals in their basic form and can converse using simple questions and answers.

Esitietovaatimukset

No previous knowledge needed.

Lisätiedot

Detailed content plan:
Pronunciation and other general issues about the language
Greeting and introductions
Numerals: time, prices, banking
Asking simple questions and understanding instructions
Travelling, shopping
Language of studying, health care, running of errands

Tavoitteet

Student understands the interactions among global, regional, national, and subnational economic processes over resources and market dynamics. She/He understands their effects on economy with respect to economic growth, the environment and interactions among market forces and political institutions. She / He knows how to use scenario technique to forecast future. The student identifies and is able to nominate global (consumer/business) trends. She / He understands the importance innovations in business. She / he makes oneself familiar with the innovations especially in her /his business branch. She / he is able to create new business concepts, describe process and understands the needs of resources in new businesses.

Sisältö

Future forecast methods, scenario
Scenario in practice
PESTEL analysis
Global trends and megatrends
Innovations and creativity
Innovation process + innovation methods
Innovation management
Business concept, process and resources
Creation of a new business concept

Arviointiasteikko

0 - 5

Arviointikriteeri, hyväksytty/hylätty

Assessment criteria Pass/Fail
The student understands the importance of forecasting and new innovations in their business sector. The student understands and applies the theories and tools of new business innovations and can contribute to innovation processes in his/her own work and operations. He/She is able to evaluate and develop the innovation process and innovation management in his/her own businesses. The course assignment meets the requirements of a written report.

Tavoitteet

The aim of this module is to familiarise with the international financial management and financial management. Student is able to understand the importance of international financial environment and capital markets. Students will acquire knowledge on financial and management accounting and also sources of funding. Student will learn to analyse financial statements/financial situation of a company and use accounting information on decision-making and implementation.

Sisältö

International financial environment and capital markets
Financial management
Financial statement analysis
Sources of financing
Capitalisation
Capital structure
Cost of capital
Leverage
Dividend decision
Capital budgeting
Working capital management

Arviointiasteikko

0 - 5

Arviointikriteerit, kiitettävä (5)

Exam 90-100 points + other tasks passed

Arviointikriteerit, hyvä (3)

Exam 70-89 points + other tasks passed

Arviointikriteerit, tyydyttävä (1)

Exam 50-69 points + other tasks passed

Arviointikriteeri, hyväksytty/hylätty

All other than exam completed as passed.

Esitietovaatimukset

Recommended that knowledge on principles of internal and external accounting is completed.

Tavoitteet

The aim of this module is to familiarise with the international financial management and financial management. Student is able to understand the importance of international financial environment and capital markets. Students will acquire knowledge on financial and management accounting and also sources of funding. Student will learn to analyse financial statements/financial situation of a company and use accounting information on decision-making and implementation.

Sisältö

International financial environment and capital markets
Financial management
Financial statement analysis
Sources of financing
Capitalisation
Capital structure
Cost of capital
Leverage
Dividend decision
Capital budgeting
Working capital management

Arviointiasteikko

0 - 5

Arviointikriteerit, kiitettävä (5)

Exam 90-100 points + other tasks passed

Arviointikriteerit, hyvä (3)

Exam 70-89 points + other tasks passed

Arviointikriteerit, tyydyttävä (1)

Exam 50-69 points + other tasks passed

Arviointikriteeri, hyväksytty/hylätty

All other than exam completed as passed.

Esitietovaatimukset

Recommended that knowledge on principles of internal and external accounting is completed.

Tavoitteet

Understanding ones customers, existing or potential, is the key to providing them the right added value and stay ahead of competition. The students will learn methods and tools for market research, industry analysis and creating customer understanding. The students will engage in examining the side of the supply chain and how to manage it correctly and managing it in a way it serves the identified needs of the customer base in a competitive manner.

Sisältö

The course will focus on principles and implementation of different market research methods available to businesses and analyzing the industry they operate in order to support decision making. Furthermore, the aspect of supply chain management, mapping and analysis is studied in order to understand how the supply chain is affecting the procurement of the company and how value is delivered to the customer accordingly.

Arviointiasteikko

0 - 5

Tavoitteet

Understanding ones customers, existing or potential, is the key to providing them the right added value and stay ahead of competition. The students will learn methods and tools for market research, industry analysis and creating customer understanding. The students will engage in examining the side of the supply chain and how to manage it correctly and managing it in a way it serves the identified needs of the customer base in a competitive manner.

Sisältö

The course will focus on principles and implementation of different market research methods available to businesses and analyzing the industry they operate in order to support decision making. Furthermore, the aspect of supply chain management, mapping and analysis is studied in order to understand how the supply chain is affecting the procurement of the company and how value is delivered to the customer accordingly.

Arviointiasteikko

0 - 5

Tavoitteet

Student will learn to apply the all-encompassing knowledge and skills in international business management to a specialized area of the student’s choice in her/his stakeholder organization or in a regional development project.
Student will learn to apply the theories into practice and develop own research and development comptencies.
Detailed instructions are described in the Master Thesis Guide.

Sisältö

Master´s thesis

Arviointiasteikko

0 - 5

Arviointikriteerit, kiitettävä (5)

Details in Master Thesis Guide

Arviointikriteerit, hyvä (3)

Details in Master Thesis Guide

Arviointikriteerit, tyydyttävä (1)

Details in Master Thesis Guide

Tavoitteet

Student will learn to apply the all-encompassing knowledge and skills in international business management to a specialized area of the student’s choice in her/his stakeholder organization or in a regional development project.
Student will learn to apply the theories into practice and develop own research and development comptencies.
Detailed instructions are described in the Master Thesis Guide.

Sisältö

Master´s thesis

Arviointiasteikko

0 - 5

Arviointikriteerit, kiitettävä (5)

Details in Master Thesis Guide

Arviointikriteerit, hyvä (3)

Details in Master Thesis Guide

Arviointikriteerit, tyydyttävä (1)

Details in Master Thesis Guide

Tavoitteet

Student will learn to apply the all-encompassing knowledge and skills in international business management to a specialized area of the student’s choice in her/his stakeholder organization or in a regional development project.
Student will learn to apply the theories into practice and develop own research and development comptencies.
Detailed instructions are described in the Master Thesis Guide.

Sisältö

Master´s thesis

Arviointiasteikko

0 - 5

Arviointikriteerit, kiitettävä (5)

Details in Master Thesis Guide

Arviointikriteerit, hyvä (3)

Details in Master Thesis Guide

Arviointikriteerit, tyydyttävä (1)

Details in Master Thesis Guide

Tavoitteet

After completing the course, the student will be familiar with the stages of software production and the basic concepts of the field. The student will have the ability to understand the different roles in the software production process and knowledge of software production methods and tools. The student will be able to describe the management and operational aspects of a software company or team.

Understand the characteristics of the software business and the basics of the earning and business models. Understand the importance of customer orientation in the development of a software product

Sisältö

The course consists of two main topics: software production and software business.

Key content areas:
- Concepts and methods of software production
- software production stages and tools
- software production roles and management characteristics
- software business as an industry
- Software business activities, earning and business models
- customer orientation in software product development

Aika ja paikka

Get to know the topic, watch the orientation lecture and do the homework.
The course includes 4 live webinars:
23 January from 16:00 to 18:00
20 February 16:00 to 18:00
27 March 16:00 to 18:00
24 April from 16:00 to 18:00

Pre-task1 - dl 31 Jan: read 2 articles and get to know agile manifesto
Deadline 31.5.
Assignment 1: Methods, steps and tools of software production, writing assignment 0-25 points
Assignment 2: Software production methods, steps and tools, Moodle mini-exam 0-5 points
Assignment 3: Software production roles and management characteristics, discussion 0-7 points
Assignment 4: Software business, discussion 0-2 points
Assignment 5: Software business, Moodle exam 0-28 points
Assignment 6: Customer orientation in software product development - based on a case study, a vision, product definition and roadmap (Powerpoint, graphical presentation) - 0-30 points

Opetusmenetelmät

Software Production and Business is a Self-paced online course with webinars. Some of the course material is in English. There will be assignments throughout the course, so there is nothing surprisingly big task at the end.

The course has scheduled return periods, please take this into account in your own study schedule! If no assignment schedule is indicated, the due date is 31.5. However, we recommend that you do the assignments for the sections evenly during the semester.

Tenttien ajankohdat ja uusintamahdollisuudet

See above

Opiskelijan ajankäyttö ja kuormitus

5 ects = 135 hours of student work

Sisällön jaksotus

The course includes 4 live webinars:
23 January from 16:00 to 18:00
20 February 16:00 to 18:00
27 March 16:00 to 18:00
24 April from 16:00 to 18:00

Pre-task1 - dl 31 Jan: read 2 articles and get to know agile manifesto
Deadline 31.5.
Assignment 1: Methods, steps and tools of software production, writing assignment 0-25 points
Assignment 2: Software production methods, steps and tools, Moodle mini-exam 0-5 points
Assignment 3: Software production roles and management characteristics, discussion 0-7 points
Assignment 4: Software business, discussion 0-2 points
Assignment 5: Software business, Moodle exam 0-28 points
Assignment 6: Customer orientation in software product development - based on a case study, a vision, product definition and roadmap (Powerpoint, graphical presentation) - 0-30 points

Arviointiasteikko

0 - 5

Arviointikriteerit, kiitettävä (5)

The student has a broad command of the concepts of software production and business. The student will describe in depth the different roles in the software production process and will demonstrate a broad knowledge of software production methods and tools. The student will be able to design and develop aspects of the management and operation of a software company or team.

The student will have a broad understanding of the specificities of the software business and the basics of the earning and business models. They will be able to describe and analyse the importance of customer orientation in the development of a software product.

The student will be able to analyse in depth the software production process of an organisation and produce a comprehensive plan for the development of software production or business, drawing on a wide range of literature (including international literature).

Arviointikriteerit, hyvä (3)

The student has a good command of the concepts of software production and business. The student describes the different roles in the software production process and demonstrates a good knowledge of software production methods and tools. The student will be able to design aspects of the management and operation of a software company or team.

The student will be familiar with the specificities of the software business and the basics of earning and business models. They will be able to describe the importance of customer orientation in the development of a software product.

The student will be able to describe the software production process in an organisation and produce a structured plan for the development of software production or business, drawing on relevant literature (including international sources).

Arviointikriteerit, tyydyttävä (1)

The student knows the basic concepts of software production and business. The student identifies the different roles in the software production process and demonstrates knowledge of software production methods and tools. The student will be able to describe the management and operational aspects of a software company or team.

The student will identify the characteristics of the software business and the basics of the earning and business models. The student will be able to identify the importance of customer orientation in the development of a software product.

The student will be able to describe part of an organisation's software production process and produce a concise plan for the development of software production or business, drawing in part on relevant source literature.

Arviointimenetelmät ja arvioinnin perusteet

After completing the course, the student will be familiar with the stages of software production and the basic concepts of the field. The student will have the ability to understand the different roles in the software production process and knowledge of software production methods and tools. The student will be able to describe the management and operational aspects of a software company or team.

The student will understand the characteristics of the software business and the basics of the earning and business models. They will be aware of the importance of customer orientation in the development of a software product.

The course is assessed with a grade of 0-5. The assessment of the course will consist of a series of point assessments of different tasks. The minimum mark (= grade 1) is 50 points and the maximum is 100 points.
90-100 points = 5
80-89 points = 4
70-79 points = 3
60-69 points = 2
50-59 points = 1

Hylätty (0)

Under 50 points

Toteutuksen arviointikriteerit, kiitettävä (5)

The student has a broad command of the concepts of software development and business. The student describes in depth the different roles in the software production process and demonstrates a broad knowledge of the methods and tools of software production. The student will be able to design and develop aspects of the management and operation of a software company or team.

The student will have a broad understanding of the specificities of the software business and the basics of the earning and business models. They will be able to describe and analyse the importance of customer orientation in the development of a software product.

The student will be able to analyse in depth the software production process of an organisation and produce a comprehensive plan for the development of software production or business, drawing on a wide range of literature (including international sources).

Toteutuksen arviointikriteerit, hyvä (3-4)

The student has a good command of the concepts of software production and business. The student describes the different roles in the software production process in a comprehensive manner and demonstrates a good knowledge of software production methods and tools. The student will be able to design aspects of the management and operation of a software company or team.

The student will be familiar with the specificities of the software business and the basics of earning and business models. They will be able to describe the importance of customer orientation in the development of a software product.

The student can describe the software production process of an organisation and produce a structured plan for the development of software production or business, using the relevant literature (including international sources).

Toteutuksen arviointikriteerit, tyydyttävä (1-2)

The student knows the basic concepts of software production and business. The student will identify the different roles in the software production process and demonstrate knowledge of software production methods and tools. The student will be able to describe aspects of the management and operation of a software company or team.

The student will identify the characteristics of the software business and the basics of the earning and business models. The student will be able to identify the importance of customer orientation in the development of a software product.

The student will be able to describe part of an organisation's software production process and produce a concise plan for the development of software production or business, drawing in part on relevant source literature.

Tavoitteet

The aim of this course is to increase the knowledge and awareness on possibilities how to boost business performance by using emerging technologies.

The student is able to recognize the development or focus area in the sales or marketing and learn to enhance digital service competence in the organization. Student will have ability to utilize new emerging technologies in the digital context. Student will learn to apply new digital solutions innovatively within their own business field.

Sisältö

Emerging technologies
Future technological trends
Digital ecosystems, their components and architectures
Utilization of intelligent solutions in business context
Change and disruptive innovation
New useful purposes – innovative thinking

Oppimateriaalit

In moodle platform.

Arviointiasteikko

0 - 5

Arviointikriteerit, kiitettävä (5)

Student
- analyses the features and concepts of emerging technologies and related future trends in a professional manner and apply theoretical models into practice in an innovative, creative way
* understands the value of technological innovations and is able to apply or develop new business opportunities
* masters and identifies the development areas and enhances digital service competence in the organization as well as creates new digital solutions innovatively
* completes all the required assignments as instructed in a timely manner

Arviointikriteerit, hyvä (3)

Student
- analyses the concepts of emerging technologies and related future trends in a professional manner and is able to apply theoretical models into practice.
* understands the value of technological innovations and is able to evaluate new business opportunities
* identifies the development areas and enhances digital service competence in the organization
* completes all the required assignments as instructed in a timely manner

Arviointikriteerit, tyydyttävä (1)

Student
- analyses the concepts of emerging technologies and related future trends in somewhat professional manner and is able to apply theoretical models into practice with some extend.
* notices the value of different business models in the digital environment and is able to recognise new business opportunities
* Identifies some development areas and understand the elements of digital service competence in the organization
* completes the required assignments as instructed about in timely manner

Tavoitteet

The aim of this module is to familiarise with the international financial management and financial management. Student is able to understand the importance of international financial environment and capital markets. Students will acquire knowledge on financial and management accounting and also sources of funding. Student will learn to analyse financial statements/financial situation of a company and use accounting information on decision-making and implementation.

Sisältö

International financial environment and capital markets
Financial management
Financial statement analysis
Sources of financing
Capitalisation
Capital structure
Cost of capital
Leverage
Dividend decision
Capital budgeting
Working capital management

Arviointiasteikko

0 - 5

Arviointikriteerit, kiitettävä (5)

Exam 90-100 points + other tasks passed

Arviointikriteerit, hyvä (3)

Exam 70-89 points + other tasks passed

Arviointikriteerit, tyydyttävä (1)

Exam 50-69 points + other tasks passed

Arviointikriteeri, hyväksytty/hylätty

All other than exam completed as passed.

Esitietovaatimukset

Recommended that knowledge on principles of internal and external accounting is completed.

Tavoitteet

The aim of this course is to develop the course participant´s ability to apply customer experience management strategy as a core element of customer value management. This includes new perspectives on the customer experience management and exploitation of touchpoint data to support marketing and business decisions. In this approach, the customer is the central to long-term strategy. The student will learn to use selected methods for analyzing the customer experience and developing a customer-centric strategy which supports the designing of the processes, services of a company that will help to boost profits, margins, and customer loyalty.

Sisältö

Customer value management
Customer relationship management
Customer experience management
New perspectives on the customer experience management
Customer experience
Effective experience principles
Branded experience
Customer experience strategy
Touch-point management to support marketing strategy and strategic management

Arviointiasteikko

0 - 5

Arviointikriteerit, kiitettävä (5)

All learning outcomes/ assessment criteria have been achieved to an exceptionally high-level demonstrating the following attributes:
- Exceptional understanding, exploration, insight, and application of the theories and concepts learned.
- Clear adherence to all specifications for the assessment task, including word limit where appropriate
- The organization, structure, and standard of output, including any subject-specific conventions, where applicable, are of very high quality throughout
- Evidence of effective communication of work to peers and others
- Offer stimulating and rigorous arguments that are likely to be at the limits of what may be expected at this level
- The coursework has been executed/performed in an original way
- Outstanding ability to reach appropriate decisions based on incomplete or complex evidence
- Evidence of very high-quality analysis, synthesis, evaluation, and critical appraisal
- Evidence of outstanding problem-solving skills and ability to suggests alternative approaches
- Evidence of outstanding ability to address complex issues both systematically and creatively

Arviointikriteerit, hyvä (3)

All learning outcomes/ assessment criteria have been met fully at a good or very good standard demonstrating the following attributes:
- Good to very good understanding, exploration, insight, and application of the theories and concepts learned.
- No significant inaccuracies, misunderstandings or errors
- Clear adherence to all specifications for the assessment task, including word limit where appropriate
- The organization, structure, and standard of output, including any subject-specific conventions, where appropriate, are of reasonable to good quality throughout
- Evidence of sufficiently effective communication of work
- Ability to present structured, clear and concise arguments
- The work has been approached and/or executed/performed in a comprehensive way with some degree of originality
- Evidence of sufficient ability to reach appropriate decisions based on incomplete or complex evidence
- Evidence of reasonable to good quality analysis, synthesis, evaluation and critical appraisal
- Evidence of sufficient problem solving skills and ability to suggest alternative approaches

Arviointikriteerit, tyydyttävä (1)

All learning outcomes/ assessment criteria have been met demonstrating the following attributes:
- Evidence of sufficient problem solving skills and ability to suggest alternative approaches
- Demonstrate some ability to develop an argument but can lack fluency
- The coursework has been approached and/or executed/performed in a standard way with limited evidence of originality
- Some contextualization but with a heavy reliance on a limited number of sources and, in general, the breadth and depth of sources and research are lacking
- Evidence of study and demonstration of the ability to reach appropriate decisions based on incomplete or complex evidence
- Some, but limited evidence of analysis, synthesis, evaluation, and critical appraisal
- Some evidence of problem-solving skills
- Some evidence of ability to address complex issues adequately

Tavoitteet

After completing the course, the student will be familiar with the stages of software production and the basic concepts of the field. The student will have the ability to understand the different roles in the software production process and knowledge of software production methods and tools. The student will be able to describe the management and operational aspects of a software company or team.

Understand the characteristics of the software business and the basics of the earning and business models. Understand the importance of customer orientation in the development of a software product

Sisältö

The course consists of two main topics: software production and software business.

Key content areas:
- Concepts and methods of software production
- software production stages and tools
- software production roles and management characteristics
- software business as an industry
- Software business activities, earning and business models
- customer orientation in software product development

Aika ja paikka

Get to know the topic, watch the orientation lecture and do the homework.
The course includes 4 live webinars:
23 January from 16:00 to 18:00
20 February 16:00 to 18:00
27 March 16:00 to 18:00
24 April from 16:00 to 18:00

Pre-task1 - dl 31 Jan: read 2 articles and get to know agile manifesto
Deadline 31.5.
Assignment 1: Methods, steps and tools of software production, writing assignment 0-25 points
Assignment 2: Software production methods, steps and tools, Moodle mini-exam 0-5 points
Assignment 3: Software production roles and management characteristics, discussion 0-7 points
Assignment 4: Software business, discussion 0-2 points
Assignment 5: Software business, Moodle exam 0-28 points
Assignment 6: Customer orientation in software product development - based on a case study, a vision, product definition and roadmap (Powerpoint, graphical presentation) - 0-30 points

Opetusmenetelmät

Software Production and Business is a Self-paced online course with webinars. Some of the course material is in English. There will be assignments throughout the course, so there is nothing surprisingly big task at the end.

The course has scheduled return periods, please take this into account in your own study schedule! If no assignment schedule is indicated, the due date is 31.5. However, we recommend that you do the assignments for the sections evenly during the semester.

Tenttien ajankohdat ja uusintamahdollisuudet

See above

Opiskelijan ajankäyttö ja kuormitus

5 ects = 135 hours of student work

Sisällön jaksotus

The course includes 4 live webinars:
23 January from 16:00 to 18:00
20 February 16:00 to 18:00
27 March 16:00 to 18:00
24 April from 16:00 to 18:00

Pre-task1 - dl 31 Jan: read 2 articles and get to know agile manifesto
Deadline 31.5.
Assignment 1: Methods, steps and tools of software production, writing assignment 0-25 points
Assignment 2: Software production methods, steps and tools, Moodle mini-exam 0-5 points
Assignment 3: Software production roles and management characteristics, discussion 0-7 points
Assignment 4: Software business, discussion 0-2 points
Assignment 5: Software business, Moodle exam 0-28 points
Assignment 6: Customer orientation in software product development - based on a case study, a vision, product definition and roadmap (Powerpoint, graphical presentation) - 0-30 points

Arviointiasteikko

0 - 5

Arviointikriteerit, kiitettävä (5)

The student has a broad command of the concepts of software production and business. The student will describe in depth the different roles in the software production process and will demonstrate a broad knowledge of software production methods and tools. The student will be able to design and develop aspects of the management and operation of a software company or team.

The student will have a broad understanding of the specificities of the software business and the basics of the earning and business models. They will be able to describe and analyse the importance of customer orientation in the development of a software product.

The student will be able to analyse in depth the software production process of an organisation and produce a comprehensive plan for the development of software production or business, drawing on a wide range of literature (including international literature).

Arviointikriteerit, hyvä (3)

The student has a good command of the concepts of software production and business. The student describes the different roles in the software production process and demonstrates a good knowledge of software production methods and tools. The student will be able to design aspects of the management and operation of a software company or team.

The student will be familiar with the specificities of the software business and the basics of earning and business models. They will be able to describe the importance of customer orientation in the development of a software product.

The student will be able to describe the software production process in an organisation and produce a structured plan for the development of software production or business, drawing on relevant literature (including international sources).

Arviointikriteerit, tyydyttävä (1)

The student knows the basic concepts of software production and business. The student identifies the different roles in the software production process and demonstrates knowledge of software production methods and tools. The student will be able to describe the management and operational aspects of a software company or team.

The student will identify the characteristics of the software business and the basics of the earning and business models. The student will be able to identify the importance of customer orientation in the development of a software product.

The student will be able to describe part of an organisation's software production process and produce a concise plan for the development of software production or business, drawing in part on relevant source literature.

Arviointimenetelmät ja arvioinnin perusteet

After completing the course, the student will be familiar with the stages of software production and the basic concepts of the field. The student will have the ability to understand the different roles in the software production process and knowledge of software production methods and tools. The student will be able to describe the management and operational aspects of a software company or team.

The student will understand the characteristics of the software business and the basics of the earning and business models. They will be aware of the importance of customer orientation in the development of a software product.

The course is assessed with a grade of 0-5. The assessment of the course will consist of a series of point assessments of different tasks. The minimum mark (= grade 1) is 50 points and the maximum is 100 points.
90-100 points = 5
80-89 points = 4
70-79 points = 3
60-69 points = 2
50-59 points = 1

Hylätty (0)

Under 50 points

Toteutuksen arviointikriteerit, kiitettävä (5)

The student has a broad command of the concepts of software development and business. The student describes in depth the different roles in the software production process and demonstrates a broad knowledge of the methods and tools of software production. The student will be able to design and develop aspects of the management and operation of a software company or team.

The student will have a broad understanding of the specificities of the software business and the basics of the earning and business models. They will be able to describe and analyse the importance of customer orientation in the development of a software product.

The student will be able to analyse in depth the software production process of an organisation and produce a comprehensive plan for the development of software production or business, drawing on a wide range of literature (including international sources).

Toteutuksen arviointikriteerit, hyvä (3-4)

The student has a good command of the concepts of software production and business. The student describes the different roles in the software production process in a comprehensive manner and demonstrates a good knowledge of software production methods and tools. The student will be able to design aspects of the management and operation of a software company or team.

The student will be familiar with the specificities of the software business and the basics of earning and business models. They will be able to describe the importance of customer orientation in the development of a software product.

The student can describe the software production process of an organisation and produce a structured plan for the development of software production or business, using the relevant literature (including international sources).

Toteutuksen arviointikriteerit, tyydyttävä (1-2)

The student knows the basic concepts of software production and business. The student will identify the different roles in the software production process and demonstrate knowledge of software production methods and tools. The student will be able to describe aspects of the management and operation of a software company or team.

The student will identify the characteristics of the software business and the basics of the earning and business models. The student will be able to identify the importance of customer orientation in the development of a software product.

The student will be able to describe part of an organisation's software production process and produce a concise plan for the development of software production or business, drawing in part on relevant source literature.

Tavoitteet

Student will learn to apply the all-encompassing knowledge and skills in international business management to a specialized area of the student’s choice in her/his stakeholder organization or in a regional development project.
Student will learn to apply the theories into practice and develop own research and development comptencies.
Detailed instructions are described in the Master Thesis Guide.

Sisältö

Master´s thesis

Arviointiasteikko

0 - 5

Arviointikriteerit, kiitettävä (5)

Details in Master Thesis Guide

Arviointikriteerit, hyvä (3)

Details in Master Thesis Guide

Arviointikriteerit, tyydyttävä (1)

Details in Master Thesis Guide

Tavoitteet

Student will learn the methods how to use, handle, analyze and interpret both qualitative and quantitative data. She/he will learn how to combine qualitative and quantitative data, i.e. use mixed methods/triangulation.

Sisältö

Qualitative data analyses
Quantitative data analyses

Arviointiasteikko

0 - 5

Arviointikriteeri, hyväksytty/hylätty

Pass
Student knows the requirements of quantitative and qualitative data analyses and can apply different analysis methods in his/her research process. Students is able to collect and analyse both qualitative and quantitative data and further interpret the results in a critical way.

Tavoitteet

Student will learn to apply the all-encompassing knowledge and skills in international business management to a specialized area of the student’s choice in her/his stakeholder organization or in a regional development project.
Student will learn to apply the theories into practice and develop own research and development comptencies.
Detailed instructions are described in the Master Thesis Guide.

Sisältö

Master´s thesis

Arviointiasteikko

0 - 5

Arviointikriteerit, kiitettävä (5)

Details in Master Thesis Guide

Arviointikriteerit, hyvä (3)

Details in Master Thesis Guide

Arviointikriteerit, tyydyttävä (1)

Details in Master Thesis Guide

Tavoitteet

Understanding ones customers, existing or potential, is the key to providing them the right added value and stay ahead of competition. The students will learn methods and tools for market research, industry analysis and creating customer understanding. The students will engage in examining the side of the supply chain and how to manage it correctly and managing it in a way it serves the identified needs of the customer base in a competitive manner.

Sisältö

The course will focus on principles and implementation of different market research methods available to businesses and analyzing the industry they operate in order to support decision making. Furthermore, the aspect of supply chain management, mapping and analysis is studied in order to understand how the supply chain is affecting the procurement of the company and how value is delivered to the customer accordingly.

Arviointiasteikko

0 - 5

Tavoitteet

Student will learn the methods how to use, handle, analyze and interpret both qualitative and quantitative data. She/he will learn how to combine qualitative and quantitative data, i.e. use mixed methods/triangulation.

Sisältö

Qualitative data analyses
Quantitative data analyses

Arviointiasteikko

0 - 5

Arviointikriteeri, hyväksytty/hylätty

Pass
Student knows the requirements of quantitative and qualitative data analyses and can apply different analysis methods in his/her research process. Students is able to collect and analyse both qualitative and quantitative data and further interpret the results in a critical way.

Tavoitteet

The objective of this course is to introduce the main concepts and methods of business research and development activities. These include the most practical terms and ideas applied in Master studies and Master thesis process. Student will get knowledge and skills to select and define the research and development problem and research question in the case company. During this course student will prepare a research proposal of the Master thesis.
Students will get practical knowledge and skills on choosing and defining the research strategy and methods to be applied in the final thesis to complete the development task in the case company. Student will learn to choose and use different kind of data collection methods, analyses and interpretation methods and cooperative development methods.

Sisältö

Key concepts of business research
Research process
Research strategies
Research methodology
Qualitative and quantitative research
Data collection methods
Cooperative development methods
Responsible conduct of research
Open science principles

Arviointiasteikko

0 - 5

Arviointikriteeri, hyväksytty/hylätty

Pass
Student knows and understands the requirements of the research process. Student is able to use different research strategies, research approaches, research methods, data collection methods and cooperative development methods in his/her master thesis process and research. Students knows the principles of the Responsible conduct of research and its impact on the research process.

Tavoitteet

Student understands the interactions among global, regional, national, and subnational economic processes over resources and market dynamics. She/He understands their effects on economy with respect to economic growth, the environment and interactions among market forces and political institutions. She / He knows how to use scenario technique to forecast future. The student identifies and is able to nominate global (consumer/business) trends. She / He understands the importance innovations in business. She / he makes oneself familiar with the innovations especially in her /his business branch. She / he is able to create new business concepts, describe process and understands the needs of resources in new businesses.

Sisältö

Future forecast methods, scenario
Scenario in practice
PESTEL analysis
Global trends and megatrends
Innovations and creativity
Innovation process + innovation methods
Innovation management
Business concept, process and resources
Creation of a new business concept

Arviointiasteikko

0 - 5

Arviointikriteeri, hyväksytty/hylätty

Assessment criteria Pass/Fail
The student understands the importance of forecasting and new innovations in their business sector. The student understands and applies the theories and tools of new business innovations and can contribute to innovation processes in his/her own work and operations. He/She is able to evaluate and develop the innovation process and innovation management in his/her own businesses. The course assignment meets the requirements of a written report.

Tavoitteet

Students will be able to communicate on a day to day basic in Finnish and will get to know Finland: the country, its society, people, language and culture.

Sisältö

Pronunciation, reading and conversation practice. Basic vocabulary and phrases used in simple everyday communication.

Oppimateriaalit

Course book, Moode-material, other materials provided by the teacher

Arviointiasteikko

0 - 5

Arviointikriteerit, kiitettävä (5)

The student can speak satisfactory Finnish in short conversations about everyday life. The Student is able to identify necessary information in short texts and in spoken language.

Arviointikriteerit, hyvä (3)

The student understands topics of conversations he/she is involved in. He/she can answer questions in short phrases. The Student can read short texts, F.e. signs or advertisements of his/her interest.

Arviointikriteerit, tyydyttävä (1)

Students can form comprehensible sentences using standard Finnish and recognize numerals in their basic form and can converse using simple questions and answers.

Esitietovaatimukset

No previous knowledge needed.

Lisätiedot

Detailed content plan:
Pronunciation and other general issues about the language
Greeting and introductions
Numerals: time, prices, banking
Asking simple questions and understanding instructions
Travelling, shopping
Language of studying, health care, running of errands

Tavoitteet

The aim of this module is to familiarise with the international financial management and financial management. Student is able to understand the importance of international financial environment and capital markets. Students will acquire knowledge on financial and management accounting and also sources of funding. Student will learn to analyse financial statements/financial situation of a company and use accounting information on decision-making and implementation.

Sisältö

International financial environment and capital markets
Financial management
Financial statement analysis
Sources of financing
Capitalisation
Capital structure
Cost of capital
Leverage
Dividend decision
Capital budgeting
Working capital management

Arviointiasteikko

0 - 5

Arviointikriteerit, kiitettävä (5)

Exam 90-100 points + other tasks passed

Arviointikriteerit, hyvä (3)

Exam 70-89 points + other tasks passed

Arviointikriteerit, tyydyttävä (1)

Exam 50-69 points + other tasks passed

Arviointikriteeri, hyväksytty/hylätty

All other than exam completed as passed.

Esitietovaatimukset

Recommended that knowledge on principles of internal and external accounting is completed.

Tavoitteet

Student will learn to apply the all-encompassing knowledge and skills in international business management to a specialized area of the student’s choice in her/his stakeholder organization or in a regional development project.
Student will learn to apply the theories into practice and develop own research and development comptencies.
Detailed instructions are described in the Master Thesis Guide.

Sisältö

Master´s thesis

Arviointiasteikko

0 - 5

Arviointikriteerit, kiitettävä (5)

Details in Master Thesis Guide

Arviointikriteerit, hyvä (3)

Details in Master Thesis Guide

Arviointikriteerit, tyydyttävä (1)

Details in Master Thesis Guide

Tavoitteet

The aim of this course is to increase the knowledge and awareness on possibilities how to boost business performance by using emerging technologies.

The student is able to recognize the development or focus area in the sales or marketing and learn to enhance digital service competence in the organization. Student will have ability to utilize new emerging technologies in the digital context. Student will learn to apply new digital solutions innovatively within their own business field.

Sisältö

Emerging technologies
Future technological trends
Digital ecosystems, their components and architectures
Utilization of intelligent solutions in business context
Change and disruptive innovation
New useful purposes – innovative thinking

Aika ja paikka

28.8
• Get to know Emerging tech! Kick-off lectures
• Pre-task: Online discussion
4.9
• Workshop: Introducing Cases & The Course Case.
• Select the Course Case & Get ready for the Quiz 1 (online)
11.9.
• Lecture: Utilization of intelligent solutions in business context
• Quiz 1: Online, individually
18.9.
• Lecture: Digital Transformation
• Quiz 2: on Intelligent solutions - at Classroom, no materials
25.9.
• Lecture: Games & Serious games
2.10 Lecture: Creating new ways to solve business problems & Group task on AI
9.10
• Check-up & Assistance with Group Cases
• Quiz 3: Classroom, no materials
23.10
• No classes, but Visit KAMK 2024: participate the event
• Report in groups via Quiz 4
30.10
• Group presentations of the status of the Course Case to fellow-students AND do the Self-reflection (extra points)
19.11
• Return finalized Course Case Reports to Reppu

Oppimateriaalit

In Reppu platform.

Opetusmenetelmät

Classroom teaching, assignments, online materials, quizzes and group work.

Tenttien ajankohdat ja uusintamahdollisuudet

Quizzes marked at Reppu and Schedule

Opiskelijan ajankäyttö ja kuormitus

5 ects means around 135 hours of student work

Sisällön jaksotus

Emerging technologies and future tech trends
Utilization of intelligent solutions in business context
Digital transformation
Digital ecosystems
Games and serious games

Lisätietoja opiskelijoille

Required: attending more than 50% of lectures/workshops + final presentations

Arviointiasteikko

0 - 5

Arviointikriteerit, kiitettävä (5)

Student
- analyses the features and concepts of emerging technologies and related future trends in a professional manner and apply theoretical models into practice in an innovative, creative way
* understands the value of technological innovations and is able to apply or develop new business opportunities
* masters and identifies the development areas and enhances digital service competence in the organization as well as creates new digital solutions innovatively
* completes all the required assignments as instructed in a timely manner

Arviointikriteerit, hyvä (3)

Student
- analyses the concepts of emerging technologies and related future trends in a professional manner and is able to apply theoretical models into practice.
* understands the value of technological innovations and is able to evaluate new business opportunities
* identifies the development areas and enhances digital service competence in the organization
* completes all the required assignments as instructed in a timely manner

Arviointikriteerit, tyydyttävä (1)

Student
- analyses the concepts of emerging technologies and related future trends in somewhat professional manner and is able to apply theoretical models into practice with some extend.
* notices the value of different business models in the digital environment and is able to recognise new business opportunities
* Identifies some development areas and understand the elements of digital service competence in the organization
* completes the required assignments as instructed about in timely manner

Arviointimenetelmät ja arvioinnin perusteet

The student is able to recognize the development or focus area in some business area and learn
to enhance digital service competence in the organization. Student will have ability to utilize new
emerging technologies in the digital context. Student will learn to apply new digital solutions
innovatively within their own business field.

Hylätty (0)

Not completed assignments and given tasks on given time.
Not participating lectures and workshops.

Toteutuksen arviointikriteerit, kiitettävä (5)

Student
- analyses the features and concepts of emerging technologies and related future trends in a
professional manner and apply theoretical models into practice in an innovative, creative way
* understands the value of technological innovations and is able to apply or develop new business
opportunities
* masters and identifies the development areas and enhances digital service competence in the
organization as well as creates new digital solutions innovatively
* completes all the required assignments as instructed in a timely manner

Toteutuksen arviointikriteerit, hyvä (3-4)

Student
- analyses the concepts of emerging technologies and related future trends in a professional manner
and is able to apply theoretical models into practice.
* understands the value of technological innovations and is able to evaluate new business
opportunities
* identifies the development areas and enhances digital service competence in the organization
* completes all the required assignments as instructed in a timely manner

Toteutuksen arviointikriteerit, tyydyttävä (1-2)

Student
- analyses the concepts of emerging technologies and related future trends in somewhat
professional manner and is able to apply theoretical models into practice with some extend.
* notices the value of technological innovations and is able to recognize new business opportunities
* identifies some development areas and understand the elements of digital service competence in
the organization
* completes the required assignments as instructed about in timely manner

Tavoitteet

Understanding ones customers, existing or potential, is the key to providing them the right added value and stay ahead of competition. The students will learn methods and tools for market research, industry analysis and creating customer understanding. The students will engage in examining the side of the supply chain and how to manage it correctly and managing it in a way it serves the identified needs of the customer base in a competitive manner.

Sisältö

The course will focus on principles and implementation of different market research methods available to businesses and analyzing the industry they operate in order to support decision making. Furthermore, the aspect of supply chain management, mapping and analysis is studied in order to understand how the supply chain is affecting the procurement of the company and how value is delivered to the customer accordingly.

Arviointiasteikko

0 - 5