Management of Programme Services (5cr)

Objective

Students will comprehend the scope and evolution of activity tourism management. They will be proficient in comparing tourism programme offers and following the steps of planning and implementing activity programme services. The course provides a wide range of skills and knowledge needed when managing tourism activity services.

Content

Goals and steps in activity programme planning
Customer/participant analysis
Guiding
Safety issues
Sustainability

Assessment criteria, excellent (5)

Students can identify the process of tourism program planning. They can successfully compare different tourism activity programs and critically analyse them. In order to meet today’s customers’ needs students are able to conduct a profound customer analysis. Based on this they can propose suitable program solutions. Students can explain and recognise safety related perspectives in tourism programs. They are able to realistically assess risks related with different activity tourism services and manage these risks appropriately. Furthermore students can name the basic rules of sustainable behaviour and can design tourism programs accordingly. While critically applying the aforementioned areas and issues students will prepare excursions and/or a field trip with a given topic within Northern Finland. Besides theoretical planning and documentation, students will have the opportunity to actively implement their plan in practice and thereby demonstrate achieved skills and knowledge. They will gain experience in guiding participants. Students show strong leadership and organisational skills. During tourism company visits they are able to partially experience, inspect, compare and examine real tourism activity products and programs and make critical development suggestions.

Assessment criteria, good (3)

Students can identify the process of tourism program planning. They can compare different tourism activity programs and analyse them. In order to meet today’s customers’ needs students are able to conduct a customer analysis. Based on this they can propose suitable program solutions. Students can explain and recognise safety related issues in tourism programs. They are able to assess risks related with different activity tourism services and arrange suitable measures to avoid them. Furthermore students can name the basic rules of sustainable behaviour and can design tourism programs accordingly. While applying the aforementioned areas and issues students will prepare excursions and/or a field trip with a given topic within Northern Finland. Besides theoretical planning and documentation, students will have the opportunity to implement their plan in practice and thereby demonstrate achieved skills and knowledge. They will gain experience in guiding participants. During tourism company visits they are able to partially experience, inspect, compare and examine real tourism activity products and programs.

Assessment criteria, satisfactory (1)

Students can describe the process of tourism program planning. They can list different tourism activity programs and compare them. Students can explain the steps of customer analysis and are able to conduct such an analysis. They are furthermore able to propose tourism programs based on this analysis. Students can explain safety related issues in tourism programs. They are able to assess risks related with different activity tourism services and name measures to avoid them. Furthermore students can list the basic rules of sustainable behaviour. Students are able to prepare excursions and/or a field trip with a given topic within Northern Finland. Students demonstrate planning, documentation and basic guiding skills. Students will report on their own experiences with real tourism activity products and programs.