Marketing of Tourism ServicesLaajuus (4 op)
Opintojakson tunnus: AT00BY16
Opintojakson perustiedot
- Laajuus
- 4 op
- Opetuskieli
- englanti
Osaamistavoitteet
Students will understand the special features of marketing tourism services and the role of product, image and branding, price and distribution channels in tourism marketing.
Sisältö
Product, pricing and distribution channels