Marketing of Tourism ServicesLaajuus (4 cr)
Code: AT00BY16
Credits
4 op
Teaching language
- English
Objective
Students will understand the special features of marketing tourism services and the role of product, image and branding, price and distribution channels in tourism marketing.
Content
Product, pricing and distribution channels
Enrollment
17.02.2024 - 17.03.2024
Timing
01.08.2024 - 31.12.2024
Number of ECTS credits allocated
4 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- English
Degree programmes
- Bachelor’s Degree in Tourism
Teachers
- Peter Stricker
Groups
-
ATA23SATA23S
-
ATA22SATA22S
Objective
Students will understand the special features of marketing tourism services and the role of product, image and branding, price and distribution channels in tourism marketing.
Content
Product, pricing and distribution channels
Evaluation scale
0 - 5
Enrollment
01.08.2023 - 30.09.2023
Timing
01.08.2023 - 31.12.2023
Number of ECTS credits allocated
4 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- English
Degree programmes
- Bachelor’s Degree in Tourism
Teachers
- Peter Stricker
Groups
-
ATA21SATA21S
Objective
Students will understand the special features of marketing tourism services and the role of product, image and branding, price and distribution channels in tourism marketing.
Content
Product, pricing and distribution channels
Evaluation scale
0 - 5
Enrollment
01.12.2021 - 31.01.2022
Timing
21.03.2022 - 31.07.2022
Number of ECTS credits allocated
4 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- English
Degree programmes
- Bachelor’s Degree in Tourism
Teachers
- Peter Stricker
Groups
-
ATA20SATA20S
Objective
Students will understand the special features of marketing tourism services and the role of product, image and branding, price and distribution channels in tourism marketing.
Content
Product, pricing and distribution channels
Evaluation scale
0 - 5