Opinto-opas

Osaamistavoitteet

Student will explore the management of sales and distribution channels within the tourism industry. Student will be able to plan and implement sales and distribution processes in the tourism sector. Student know the practical implementation of multi-channel sales to different customer profiles. Student will master sales and distribution solutions, especially the use of digital channels.

Sisältö

Sales processes and management strategies for the tourism sector
Sales analytics and performance evaluation
Role of intermediaries unique to the tourism sector
Tourism industry sales and distribution channel management
Digital sales, marketing and booking solutions
Multi-channel sales approaches to different customer profiles (B2B & B2C)