Opinto-opas

Osaamistavoitteet

The student recognizes the factors influencing marketing in the tourism industry and is familiar with general marketing strategies. Student is able to utilize marketing communication tools and channels, understanding use of IMC. Additionally, student understand importance of digital marketing communication channels in tourism marketing and is able to identify marketing measurement methods.

Sisältö

Factors affecting tourism marketing
Differentiation through marketing
Campaigns and always-on marketing
Planning and execution of marketing campaigns
Joint tourism marketing
Digital marketing channels
Influencer marketing
Integrated marketing communication
Measuring and analytics