Opinto-opas

Osaamistavoitteet

Students will understand the differences between products and services and the emergence of the experience economy. Studens can analyse customer behaviour and preferences, navigate the value creation process and create value propositions.

Sisältö

The Differences between products and services
Essence of experiences and experience economy
Customer understanding
Customer and market analysis
Value creation and value proposition
Technological and digital drivers
Trends and future foresight