Study Guide

Objective

The students will develop general working life skills such as interaction, negotiation, and group work competencies. These will be acquired as the students develop their own ideas, negotiate with stakeholders and establish customer contacts. The students will acquire general business skills when starting up their own business, such as marketing (personal, digital), the basics of accounting (cost
calculation and financial administration), and discovering group motivation and strengths (leaderships, organisation). The module also develops innovation competence as the students discover their own idea, assess their operational environments and continue the process by commercialising and piloting their idea with real customers.

Content

NY Start Up is a learning model that supports entrepreneurial activity and idea development. During the program the students will experience a process that matches the life-cycle of a real business. During the program, the students will establish their own mini-business (NY company) and proceed with the process. The companies can operate in reality and sell their products/services to customers. The program involves cooperation with other universities in Finland.
- Innovation and planning (generating ideas, team, business model)
Building business operations (cooperation network, validation, operational planning)
- Piloting and testing the business idea (meeting customers, validating and evaluating the idea)
- Future assessment and refining (refining the idea, cooperation, future planning, business plan)