Opinto-opas

Tavoitteet

Student learn to understand the concepts and phenomena of MICE(Meetings, incentives, conferences and exhibitions) in the hospitality industry and how to manage it. Upon completion of the course, the student has a comprehensive view of congress and meeting management and can outline the main characteristics of MICE industry. The student is familiar with differences between meetings, congresses, incentives, and events and understands MICE industry role in destination and company level. The student knows how to plan, sell, price, develop, and analyze MICE products for different customer segments sustainably.

Sisältö

• Key concepts, phenomena and various types of MICE industry
• Development and significance of MICE industry
• Congress and meeting management and its critical success factors
• Sales and development operations and strategies in MICE industry
• Safety and sustainability in MICE industry
• Digital development and future trends of MICE

Arviointiasteikko

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