Study Guide

Objective

Students will be able to use, compare and apply different service design framework, digital marketing tools and channels. Students will be able to plan and implement practical tasks associated with current topics. They learn to adapt theoretical approach into a realistic projects given by an external client/organisation.

Content

The students plan, implement, and assess a real-life development task for different types of organisations using field-specific competences.

Assessment criteria, approved/failed

Students are able to describe and explain the central content and basic concepts of marketing acquired during professional studies and can apply and use such concepts consistently and logically in their project documentation.
Students are able to use and apply marketing development methods that best suit the client/organization. They work independently during the project and can consistently justify their solutions.

Further information

Related to Service Design and Creating and Developing Digital Business