Study Guide

Objective

Students will know how to use the basic concepts of customer oriented marketing and to assess the prerequisites for the success of ICT business operations from a marketing point of view and to find solutions to simple marketing related problems.

Content

Basic concepts of marketing
Development of marketing thinking
Marketing operational environments
Marketing in ICT business (game business, ICT services, ..)
Basics of buying behaviour
Marketing competition methods
Expert lecturers from companies

Assessment criteria, excellent (5)

The students know the fundamental concepts of marketing very well and can apply them in a variety of ways in practical situations. They know and understand marketing competition methods to an excellent degree and can apply them independently and in a customer-oriented manner to market a company. In their assignments, the students demonstrate initiative, conceptual and diligent thought and an extensive understanding of the marketing environment.

Assessment criteria, good (3)

The students know the fundamental concepts of marketing and can apply them in practical situations. They are able to identify marketing competition methods and can apply them in a customer-oriented manner to market a company. In their assignments, the students demonstrate initiative, diligent thought and an understanding of the marketing environment.

Assessment criteria, satisfactory (1)

The students know the fundamental concepts of marketing. They are able to perceive the core points of marketing competition methods and recognise the basics of customer-oriented marketing. Their assignments demonstrate a single line of thinking and a concrete understanding of the marketing environment.