Distribution of Tourism Products (5op)

Osaamistavoitteet

Students can describe the nature and structure of intermediation in tourism. They can distinguish between travel agents and tour operators (wholesalers) based on their operating characteristics, roles and functions. Students are able to take the particularities of different distribution channels into consideration when planning tourism packages. A focus will be on composing tourism programs in respect to tour operators’ expectations. Students will be able to appraise the growing impact of the internet and social media on the distribution system and tourism product providers.
Distribution of tourism products as well as cooperation with international partners requires an understanding of cultures. Students will be able to recognise and differentiate cultures and their influence on working life and customer behaviour. During intercultural encounters they can identify dimensions used when comparing communication across cultures.

Sisältö

The tourism distribution system - intermediaries: travel agents, tour operators
Cooperation with tour operators
E-commerce, social media
Cultural understanding(customer/business partner)
Intercultural communication

Arviointikriteerit, kiitettävä (5)

Students can compare the nature and structure of tourism intermediaries. They are able to distinguish between travel agents and tour operators (wholesalers) in regard of their operating characteristics, roles and functions. Students can evaluate variations of tourism intermediation systems in different countries. Students can design tourism programs taking tour operators’ expectations into consideration. They can plan tourism services while taking particularities of different distribution channels into account. Students are able to evaluate the impact of the internet and social media on the distribution system and tourism product providers and propose strategic action plans. Students will be able to differentiate and assess cultures and their influence on working life and customer behaviour. During intercultural encounters they can identify dimensions used when comparing communication across cultures and evaluate them critically.

Arviointikriteerit, hyvä (3)

Students are able to compare the nature and structure of tourism intermediaries. They can analyse differing operating characteristics, roles and functions of travel agents and tour operators. Students can apply tour operators’ expectations when composing tourism programs. Students are able to take particularities of different distribution channels (esp. tour operators) into consideration when planning tourism packages. Students will be able to appraise the growing impact of the internet and social media on the distribution system and tourism product providers. Students will be able to recognise and differentiate cultures and their influence on working life and customer behaviour. During intercultural encounters they can distinguish dimensions used when comparing communication across cultures.

Arviointikriteerit, tyydyttävä (1)

Students can describe the nature and structure of intermediation in tourism. They can list differences between travel agents and tour operators (wholesalers) in regard of their operating characteristics, roles and functions. Students can list tour operators’ expectation of tourism services and particularities of different distribution channels. Students are able to name different electronic distribution channels and marketing tools in tourism. They can explain the impact of the internet and social media on tourism intermediation. Students can identify cultural influence on working life and customer behaviour. They are able to list dimensions of cross cultural communication.

Lisätiedot

Course language English, R& D 2 cr