Developing Wellbeing Tourism in Finland (5cr)

Objective

Students will be conversant with the well-being tourism commercialisation process, being able to build and produce memorable and ethically sustainable service packages that fulfill customers' quality requirements and to assess their success. They will be able to apply elements from nature, culture and the local area in well-being tourism products and services.

Content

Well-being tourism service commercialisation process
Selecting a well-being tourism segment and defining needs
Examining the well-being tourism operational environment
Quality in well-being tourism
Pricing and profitability of a well-being tourism product
Product description

Assessment criteria, excellent (5)

The students are able to implement a wellbeing tourism commercialisation process (plan and practical implementation) using a business approach. They are able to build and implement adventurous and ethically sustainable service packages according to the customers' quality requirements and to assess their success. The students are able to apply natural, cultural and specifically local elements to build the package.

Assessment criteria, good (3)

The students are able to implement a wellbeing tourism commercialisation process (plan and practical implementation). They are able to build and implement adventurous and ethically sustainable service packages according to the customers' quality requirements and can name the principles of assessing their success.

Assessment criteria, satisfactory (1)

The students are able to indentify the stages of a wellbeing tourism commercialisation process and the principles of planning and practical implementation. They can name the elements of a business approach. They are able to name the customers' quality requirements and based on these build and implement very basic service packages.