Study Guide

Objective

The student is able to plan and implement the sales and booking processes of tourism services. He/she knows the practical implementation of multi-channel sales in a tourism company. The student will master the sales and booking solutions relevant to the tourism industry, in particular the use of digital channels.

Content

- Travel services sales processes and sales management
- Analytics and effectiveness of sales work
- Travel services sales and distribution channels and operators
- Tourism digital sales and booking solutions
- Multi-channel sales for different customer profiles (B2B & B2C)

Materials

It will be announced at the beginning of the study period.

Assessment criteria, excellent (5)

The student knows the planning and implementation of the sales and booking processes of travel services expertly and extensively. The student has a broad mastery of sales and reservation solutions that are central to the tourism industry, as well as the practical implementation of multi-channel sales work. The student knows how to act as a member of a group, promoting and developing the group's activities.

Assessment criteria, good (3)

The student can competently describe the planning and implementation of the sales and reservation processes of travel services. The student knows the key sales and reservation solutions for the tourism industry, as well as the practical implementation of multi-channel sales work. The student knows how to act as a member of a group, developing the group's activities.

Assessment criteria, satisfactory (1)

The student can describe the planning and implementation of the sales and reservation processes of travel services. The student understands and knows how to describe the sales and reservation solutions that are central to the tourism industry, as well as the practical implementation of multi-channel sales work. The student knows how to act as a member of a group.

Assessment criteria, approved/failed

The student does not achieve the goals set for the course.