Study Guide

Objective

Students will be able to use marketing communication tools and channels, and understand the importance of integrated marketing communication. The student will be able to identify the means and channels of digital marketing communication and select them according to the situation and objectives. The student will be able to produce publishable content for different channels.

Content

- Design of the material
- Readability and typographic design
- Social media content production and its specificities
- 360-degree video
- Influencer marketing
- Responsibility of content production from different perspectives

Assessment criteria, excellent (5)

The student can plan and execute corporate communication materials from commission to print-ready product. Both the class exercises and the final assignment are executed exceptionally well both technically and visually, demonstrating the student's fluent use of various software and ability to come up with creative and insightful solutions. The student is ready to continuously develop themselves in all areas.

Assessment criteria, good (3)

The student can plan and execute corporate communication materials from commission to print-ready product. Both the class exercises and the final assignment are technically well executed, demonstrating the student's ability to come up with visually creative solutions. The student handles different areas and software quite independently and can apply and utilize them in creating media content.

Assessment criteria, satisfactory (1)

The student can plan and execute corporate communication materials from commission to print-ready product. Both the class exercises and the final assignment are satisfactorily well executed both technically and visually. The student excels in some areas more than others.