Product Development for Tourism ServicesLaajuus (2 cr)

Objective

The student understands the basics of product development and is able to use productisation as a tool for developing tourism services. The student can describe the background, processes and operating models for the planning and implementation of tourism product development in a customer-oriented way.

Content

- Productisation methods and tools
- Product development process for tourism services
- Pricing and profitability
- Product card
- Tourism Product Developer's Handbook

Assessment criteria, approved/failed

Passed
The student is able to implement, reflect and report on the principles of tourism product development.

Fail
The student does not know the aspects of tourism product development.

Execution methods

Contact teaching.

Accomplishment methods

The course includes lectures and practical lessons. The teaching is organised as contact teaching. To pass the course, students must complete the exercises on time and participate in classroom situations. The course requires 54 hours of student work. A more detailed description of the course is given in the course implementation plan.