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BACHELORS DEGREE IN BUSINESS ADMINISTRATION 210 CREDITS (2021) MARKETING: LLT21SM

Code: LLT21SM

Degree:
Bachelor of Business Administration (AMK)

Degree title:
Bachelor of Business Administration (AMK)

Credits:
210 ects

Duration:
3.5 years (210 cr)

Start semester:
Autumn 2021

Teaching language:
Finnish

Descriptions

MARKETING
The aim of the marketing major is for students to gain the skills to operate in a variety of marketing planning, implementation and monitoring tasks requiring expertise. Graduates of the marketing major will be able to assess and identify their professional competence and have the capacity to deepen their expertise. This major prepares students for work in a variety of professional marketing, sales and customer service posts.

Show study timings by semester, study year or period

Code Name Credits (cr) 2021-2022 2022-2023 2023-2024 2024-2025 Autumn 2021 Spring 2022 Autumn 2022 Spring 2023 Autumn 2023 Spring 2024 Autumn 2024 1. / 2021 2. / 2021 3. / 2022 4. / 2022 1. / 2022 2. / 2022 3. / 2023 4. / 2023 1. / 2023 2. / 2023 3. / 2024 4. / 2024 1. / 2024 2. / 2024
LLT21SM-1001
BASICS OF BUSINESS COMPETENCE

(Choose all )

30
BY00BX23 Customer Oriented Marketing 5 5 5 2.5 2.5
LT00BX25 Introduction to Accounting 5 5 5 2.5 2.5
LT00BX27 Contract and Marketing Law 5 5 5 2.5 2.5
LT00BX28 International Economics 5 5 5 2.5 2.5
BY00BX29 Business Basics 5 5 5 2.5 2.5
LT00BX30 Competitive Advantage to Markets 5 5 5 2.5 2.5
LLT21SM-1002
METHODOLOGICAL COMPETENCE

(Choose all )

8
BY00BX31 ICT and Business Applications 3 3 3 1.5 1.5
BY00BX33 Business Mathematics 5 5 5 2.5 2.5
LLT21SM-1003
COMMUNICATION COMPETENCE

(Choose all )

23
BY00BX35 Business Swedish 5 5 5 2.5 2.5
BY00BX39 Finnish/Business Communication Skills 5 5 5 2.5 2.5
BY00BX38 Competence Development 3 1.5 1.5 1.5 1.5 0.8 0.8 0.8 0.8
BY00BX37 Business English 5 5 5 2.5 2.5
BY00BX40 Professional English 5 5 5 2.5 2.5
LLT21SM-1004
ADVANCED BUSINESS COMPETENCE

(Choose all )

18
BY00BX41 Management Accounting 5 5 5 2.5 2.5
BY00BX44 Service Marketing and Sales Competence 4 4 4 2 2
LT00BX45 Topical Issues in Business Forums 3 3 3 1.5 1.5
LT00BX46 Labour Law 3 3 3 1.5 1.5
LT00BX47 Payroll Administration 3 3 3 1.5 1.5
LLT21SM-1005
METHODOLOGICAL BUSINESS COMPETENCE

(Choose all )

18
BY00BX49 Event Management 5 5 5 2.5 2.5
BY00BX50 New Technologies in Business 3 3 3 1.5 1.5
LT00BX51 Business Planning and Developing 5 5 5 2.5 2.5
BY00BX48 Research and Development Methods 5 5 5 2.5 2.5
LLT21SM-1006
LEADERSHIP AND WELLBEING IN THE WORK COMMUNITY

(Choose all )

15
BY00BX52 Human Resource Management HRM 5 5 5 2.5 2.5
BY00BX53 Work Community Competences and Leadership 5 5 5 2.5 2.5
BY00BX54 Work Welfare 5 5 5 2.5 2.5
LLT21SM-1007
SPECIAL COMPETENCES IN MARKETING

(Choose ects: 48)

48
LLT21SM-1008
STRATEGIC MARKETING DEVELOPMENT

(Choose all )

3
LT00BX74 Strategic Marketing Development 3 5 5 2.5 2.5
LLT21SM-1009
MARKETING COMMUNICATION TOOLS

(Choose all )

15
LT00BX64 Integrated Marketing Communication 5 5 5 2.5 2.5
LT00BX66 Media Planning 5 5 5 2.5 2.5
LT00BX67 Content Marketing 5 5 5 2.5 2.5
LLT21SM-1010
CUSTOMER EXPERIENCE

(Choose all )

15
LT00BX68 Service Business 5 5 5 2.5 2.5
LT00BX69 Service Design 5 5 5 2.5 2.5
LT00BX70 Brand Expertise 5 5 5 2.5 2.5
LLT21SM-1011
GLOBAL MARKETING

(Choose all )

15
LT00BX71 Global Markets and Product Commercialization 5 5 5 2.5 2.5
LT00BX72 Online Distribution Cgannels and E-commerce Business 5 3 3 1.5 1.5
LT00BX73 Marketing Research 5 5 5 2.5 2.5
LLT21SM-1012
TAPAHTUMATUOTANTO

(Choose all )

15
AM00BY92 Profitable Event Management 5 5 5 2.5 2.5
AM00BY93 Experiential Events 5 5 5 2.5 2.5
AM00BY94 Field-Specific Event Production 1 5 5 2.5 2.5 1.3 1.3 1.3 1.3
LLT21SM-1013
EVENT MANAGEMENT

(Choose all )

15
BC00BY75 Experiential Events 5 5 5 2.5 2.5
BC00BY76 Profitable Event Management 5 5 5 2.5 2.5
BC00BY77 Field-specific Event Production 5 5 2.5 2.5 1.3 1.3 1.3 1.3
LLT21SM-1014
HOSPITALITY MANAGEMENT

(Choose all )

15
AT00BY61 Congress and Meeting Management MICE 5 5 5 2.5 2.5
AT00BY62 Hospitality and Facility Management 5 5 5 2.5 2.5
AT00BY63 Managing Customer Experience 5 5 5 2.5 2.5
LLT21SM-1015
BUSINESS VALUE FROM COMMUNICATIONS DYNAMICS

(Choose all )

15
LB00BY72 Integrated Marketing Communications 5 5 5 2.5 2.5
LB00BY73 Digital Media Tools for Marketing Purposes 5 5 5 2.5 2.5
LB00BY74 Brand Strategies 5 5 5 2.5 2.5
LLT21SM-1019
YRITTÄJYYS KÄYTÄNNÖSSÄ

(Choose all )

15
LT00CA58 JA Company Program 10 5 5 5 5 2.5 2.5 2.5 2.5
LT00BF31 Entrepreneurship in Practice: Special area 5 5 5 2.5 2.5
LLT21SM-1016
PRACTICAL TRAINING

(Choose all )

30
KLHH001 Practical Training 30 30 30 15 15
LLT21SM-1017
FREE-CHOICE STUDIES

(Choose ects: 5)

5
KLVY031 Securities Trade 3
KLVY076 Housing Company Accounting and Administration 3
KLWY015 Personal Taxation 3
KLVY030 Generally Accepted Accounting Principles 3
KLVY072 Public Administration 3
KLVY079 Public Sector Economy 3
KLVY040 House and Estate Agency 3
KLVY061 Consolidated Financial Statement 3
KLVY012 Organizational Psychology 3
KLVK007 English Conversation 3
KBRU010 Basic Russian 1 5
KBIT010 Basic Italian 1 5
KBDE017 Basic German 1 5
KBSP010 Basic Spanish 1 5
LLT21SM-1018
THESIS

(Choose all )

15
KLOO001 Thesis 15 15 7.5 7.5 3.8 3.8 3.8 3.8
Total 210 59.5 126 64.5 30 29.5 30 87 39 37 27.5 30 14.8 14.8 15 15 43.6 43.6 19.6 19.6 18.55 18.55 13.75 13.75 15 15

Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.

yhteiset kompetenssit,AMK

Osaamisen kuvaus, ammattikorkeakoulututkinto

1. LEARNING SKILLS

Our students are able to
•assess and develop their competence and learning methods
•critically acquire, process and evaluate knowledge and information
•take responsibility for learning and sharing learning in their groups

Practical Training
Housing Company Accounting and Administration
Personal Taxation
Public Sector Economy
House and Estate Agency
Consolidated Financial Statement
English Conversation
Basic Russian 1
2. ETHICAL COMPETENCE

Our students are able to
•take responsibility for their own work and its impacts
•work according to the professional ethical principles of their discipline/field
•take different bodies, organisations, professionals, stakeholders, interest groups and individuals into account in their work
•apply the principles of equality
•apply the principles sustainable development
•engage in social debate based on acquired competence and knowledge of ethical values.

Practical Training
Public Sector Economy
Consolidated Financial Statement
Thesis
3. WORK COMPETENCE

Our students are able to
•work as a member of the work community and promote wellbeing
•execute their duties in work based situations that require communication and interaction
•use information and communication technology to do their work
•create personal work related contacts and operate in networks
•make dcisions in unpredictable situations
•work in management and work independently as a specialist/expert
•set up a business or enterprise

Practical Training
Housing Company Accounting and Administration
Personal Taxation
Public Sector Economy
House and Estate Agency
Consolidated Financial Statement
English Conversation
Basic Russian 1
Thesis
4. INNOVATION COMPETENCE

Our students are able to
•engage in creative problem solving and developing work practices
•work in projects
•implement research and development projects while applying the current knowledge and methods of their disciplines
•find customer-oriented, sustainable and profitable solutions

Practical Training
Public Sector Economy
Consolidated Financial Statement
Thesis
5. INTERNATIONAL COMPETENCE

Our students are able to
•adopt the language skills needed in their work and field and to develop professional competence
•work proactively and in cooperation with people from different cultures
•take the impacts and opportunities of internationalisation into account in their work

Public Sector Economy
English Conversation
Basic Russian 1
Not grouped
Customer Oriented Marketing
Introduction to Accounting
Contract and Marketing Law
International Economics
Business Basics
Competitive Advantage to Markets
ICT and Business Applications
Business Mathematics
Business Swedish
Finnish/Business Communication Skills
Competence Development
Business English
Professional English
Management Accounting
Service Marketing and Sales Competence
Topical Issues in Business Forums
Labour Law
Payroll Administration
Event Management
New Technologies in Business
Business Planning and Developing
Research and Development Methods
Human Resource Management HRM
Work Community Competences and Leadership
Work Welfare
Strategic Marketing Development
Integrated Marketing Communication
Media Planning
Content Marketing
Service Business
Service Design
Brand Expertise
Global Markets and Product Commercialization
Online Distribution Cgannels and E-commerce Business
Marketing Research
Profitable Event Management
Experiential Events
Field-Specific Event Production 1
Experiential Events
Profitable Event Management
Field-specific Event Production
Congress and Meeting Management MICE
Hospitality and Facility Management
Managing Customer Experience
Integrated Marketing Communications
Digital Media Tools for Marketing Purposes
Brand Strategies
JA Company Program
Entrepreneurship in Practice: Special area
Securities Trade
Generally Accepted Accounting Principles
Public Administration
Organizational Psychology
Basic Italian 1
Basic German 1
Basic Spanish 1

LLT_LLM_kompetenssit

1. Laaja-alainen liiketoimintaosaamisen:

Tradenomi tunnistaa liiketalouden ja toimintaympäristön eri osaalueiden vaikutukset toisiinsa sekä omaksuu yrittäjyyden ja yrittäjämäisen tavan toimia. Hän ymmärtää yritystoiminnan kannattavuuden merkityksen ja osaa toimia tuloksellisesti. Hän ymmärtää yksilön merkityksen työyhteisössään. Hän ymmärtää viestinnän merkityksen ja luo aktiivisesti vuorovaikutussuhteita
– myös kansainvälisessä liiketoimintaympäristössä.

Practical Training
Securities Trade
Housing Company Accounting and Administration
Personal Taxation
Generally Accepted Accounting Principles
Public Administration
Public Sector Economy
House and Estate Agency
Consolidated Financial Statement
Organizational Psychology
English Conversation
Basic Russian 1
2. Liiketalouden syventävä osaamisen:

Tradenomi omaa oman pääaineensa mukaisen osaamisalueen syvällisen tuntemuksen (markkinointi tai taloushallinto ja juridiikka).

Practical Training
Securities Trade
Housing Company Accounting and Administration
Personal Taxation
Generally Accepted Accounting Principles
Consolidated Financial Statement
Organizational Psychology
Thesis
3. Liiketalouden menetelmäosaamisen:

Tradenomi hallitsee syvällisen osaamisen tiedonhankinnassa ja sen omaksumisessa tarvittavan tutkimus- ja kehittämistoiminnan perusteet. Hän osaa soveltaa talousmatematiikkaa ja tilastollisia menetelmiä hyödyntäen tietotekniikkaan. Hän omaa riittävät taidot tutkimus- ja kehittämismenetelmien soveltamisessa.

Practical Training
Public Sector Economy
House and Estate Agency
Thesis
4. Liiketalouden soveltava osaamisen:

Tradenomi osaa soveltaa liiketalouden teorioita ja kykenee luovaan ongelmanratkaisuun. Hän osaa soveltaa liiketalouden uusinta tietoa työyhteisössään. Hän osaa kehittää liiketoimintaprosesseja ja soveltaa laatuajattelua.

Practical Training
Housing Company Accounting and Administration
Personal Taxation
Public Sector Economy
House and Estate Agency
Organizational Psychology
Thesis
Not grouped
Customer Oriented Marketing
Introduction to Accounting
Contract and Marketing Law
International Economics
Business Basics
Competitive Advantage to Markets
ICT and Business Applications
Business Mathematics
Business Swedish
Finnish/Business Communication Skills
Competence Development
Business English
Professional English
Management Accounting
Service Marketing and Sales Competence
Topical Issues in Business Forums
Labour Law
Payroll Administration
Event Management
New Technologies in Business
Business Planning and Developing
Research and Development Methods
Human Resource Management HRM
Work Community Competences and Leadership
Work Welfare
Strategic Marketing Development
Integrated Marketing Communication
Media Planning
Content Marketing
Service Business
Service Design
Brand Expertise
Global Markets and Product Commercialization
Online Distribution Cgannels and E-commerce Business
Marketing Research
Profitable Event Management
Experiential Events
Field-Specific Event Production 1
Experiential Events
Profitable Event Management
Field-specific Event Production
Congress and Meeting Management MICE
Hospitality and Facility Management
Managing Customer Experience
Integrated Marketing Communications
Digital Media Tools for Marketing Purposes
Brand Strategies
JA Company Program
Entrepreneurship in Practice: Special area
Basic Italian 1
Basic German 1
Basic Spanish 1

Opintotyyppi_AMK

1. Perusopinnot

No attached course units

2. Ammattiopinnot

No attached course units

3. Vaihtoehtoiset ammattiopinnot

No attached course units

4. Harjoittelu
Practical Training
5. Opinnäytetyö
Thesis
6. Vapaasti valittavat opinnot
Securities Trade
Housing Company Accounting and Administration
Personal Taxation
Generally Accepted Accounting Principles
Public Administration
Public Sector Economy
House and Estate Agency
Consolidated Financial Statement
Organizational Psychology
English Conversation
Basic Russian 1
Not grouped
Customer Oriented Marketing
Introduction to Accounting
Contract and Marketing Law
International Economics
Business Basics
Competitive Advantage to Markets
ICT and Business Applications
Business Mathematics
Business Swedish
Finnish/Business Communication Skills
Competence Development
Business English
Professional English
Management Accounting
Service Marketing and Sales Competence
Topical Issues in Business Forums
Labour Law
Payroll Administration
Event Management
New Technologies in Business
Business Planning and Developing
Research and Development Methods
Human Resource Management HRM
Work Community Competences and Leadership
Work Welfare
Strategic Marketing Development
Integrated Marketing Communication
Media Planning
Content Marketing
Service Business
Service Design
Brand Expertise
Global Markets and Product Commercialization
Online Distribution Cgannels and E-commerce Business
Marketing Research
Profitable Event Management
Experiential Events
Field-Specific Event Production 1
Experiential Events
Profitable Event Management
Field-specific Event Production
Congress and Meeting Management MICE
Hospitality and Facility Management
Managing Customer Experience
Integrated Marketing Communications
Digital Media Tools for Marketing Purposes
Brand Strategies
JA Company Program
Entrepreneurship in Practice: Special area
Basic Italian 1
Basic German 1
Basic Spanish 1

Työelämäjakso

1. Työelämäjakso ( 1op)

Kajaanin ammattikorkeakoulussa tradenomintutkintoa suorittavien opiskelijoiden ensimmäisen vuoden opintoihin kuuluu neljän viikon mittainen työelämäjakso..
Työelämäjakso ajoittuu viikoille 18 -21, jonka aikana opiskelijat työskentelevät liiketoiminnan perustehtävissä 160 tuntia. Työskentelyn aikana opiskelija suorittaa oppimistavoitteiden saavuttamista tukevia oppimistehtäviä.
Opintojaksot, joihin työelämäjakso on linkitetty 1op kustakin

No attached course units

2. Ei työelämäjakson opintopisteitä

No attached course units

Not grouped
Customer Oriented Marketing
Introduction to Accounting
Contract and Marketing Law
International Economics
Business Basics
Competitive Advantage to Markets
ICT and Business Applications
Business Mathematics
Business Swedish
Finnish/Business Communication Skills
Competence Development
Business English
Professional English
Management Accounting
Service Marketing and Sales Competence
Topical Issues in Business Forums
Labour Law
Payroll Administration
Event Management
New Technologies in Business
Business Planning and Developing
Research and Development Methods
Human Resource Management HRM
Work Community Competences and Leadership
Work Welfare
Strategic Marketing Development
Integrated Marketing Communication
Media Planning
Content Marketing
Service Business
Service Design
Brand Expertise
Global Markets and Product Commercialization
Online Distribution Cgannels and E-commerce Business
Marketing Research
Profitable Event Management
Experiential Events
Field-Specific Event Production 1
Experiential Events
Profitable Event Management
Field-specific Event Production
Congress and Meeting Management MICE
Hospitality and Facility Management
Managing Customer Experience
Integrated Marketing Communications
Digital Media Tools for Marketing Purposes
Brand Strategies
JA Company Program
Entrepreneurship in Practice: Special area
Practical Training
Securities Trade
Housing Company Accounting and Administration
Personal Taxation
Generally Accepted Accounting Principles
Public Administration
Public Sector Economy
House and Estate Agency
Consolidated Financial Statement
Organizational Psychology
English Conversation
Basic Russian 1
Basic Italian 1
Basic German 1
Basic Spanish 1
Thesis

Code Name Credits (cr)
LLT21SM-1001
BASICS OF BUSINESS COMPETENCE

(Choose all)

30
BY00BX23 Customer Oriented Marketing 5
LT00BX25 Introduction to Accounting 5
LT00BX27 Contract and Marketing Law 5
LT00BX28 International Economics 5
BY00BX29 Business Basics 5
LT00BX30 Competitive Advantage to Markets 5
LLT21SM-1002
METHODOLOGICAL COMPETENCE

(Choose all)

8
BY00BX31 ICT and Business Applications 3
BY00BX33 Business Mathematics 5
LLT21SM-1003
COMMUNICATION COMPETENCE

(Choose all)

23
BY00BX35 Business Swedish 5
BY00BX39 Finnish/Business Communication Skills 5
BY00BX38 Competence Development 3
BY00BX37 Business English 5
BY00BX40 Professional English 5
LLT21SM-1004
ADVANCED BUSINESS COMPETENCE

(Choose all)

18
BY00BX41 Management Accounting 5
BY00BX44 Service Marketing and Sales Competence 4
LT00BX45 Topical Issues in Business Forums 3
LT00BX46 Labour Law 3
LT00BX47 Payroll Administration 3
LLT21SM-1005
METHODOLOGICAL BUSINESS COMPETENCE

(Choose all)

18
BY00BX49 Event Management 5
BY00BX50 New Technologies in Business 3
LT00BX51 Business Planning and Developing 5
BY00BX48 Research and Development Methods 5
LLT21SM-1006
LEADERSHIP AND WELLBEING IN THE WORK COMMUNITY

(Choose all)

15
BY00BX52 Human Resource Management HRM 5
BY00BX53 Work Community Competences and Leadership 5
BY00BX54 Work Welfare 5
LLT21SM-1007
SPECIAL COMPETENCES IN MARKETING

(Choose ects: 48)

48
LLT21SM-1008
STRATEGIC MARKETING DEVELOPMENT

(Choose all)

3
LT00BX74 Strategic Marketing Development 3
LLT21SM-1009
MARKETING COMMUNICATION TOOLS

(Choose all)

15
LT00BX64 Integrated Marketing Communication 5
LT00BX66 Media Planning 5
LT00BX67 Content Marketing 5
LLT21SM-1010
CUSTOMER EXPERIENCE

(Choose all)

15
LT00BX68 Service Business 5
LT00BX69 Service Design 5
LT00BX70 Brand Expertise 5
LLT21SM-1011
GLOBAL MARKETING

(Choose all)

15
LT00BX71 Global Markets and Product Commercialization 5
LT00BX72 Online Distribution Cgannels and E-commerce Business 5
LT00BX73 Marketing Research 5
LLT21SM-1012
TAPAHTUMATUOTANTO

(Choose all)

15
AM00BY92 Profitable Event Management 5
AM00BY93 Experiential Events 5
AM00BY94 Field-Specific Event Production 1 5
LLT21SM-1013
EVENT MANAGEMENT

(Choose all)

15
BC00BY75 Experiential Events 5
BC00BY76 Profitable Event Management 5
BC00BY77 Field-specific Event Production 5
LLT21SM-1014
HOSPITALITY MANAGEMENT

(Choose all)

15
AT00BY61 Congress and Meeting Management MICE 5
AT00BY62 Hospitality and Facility Management 5
AT00BY63 Managing Customer Experience 5
LLT21SM-1015
BUSINESS VALUE FROM COMMUNICATIONS DYNAMICS

(Choose all)

15
LB00BY72 Integrated Marketing Communications 5
LB00BY73 Digital Media Tools for Marketing Purposes 5
LB00BY74 Brand Strategies 5
LLT21SM-1019
YRITTÄJYYS KÄYTÄNNÖSSÄ

(Choose all)

15
LT00CA58 JA Company Program 10
LT00BF31 Entrepreneurship in Practice: Special area 5
LLT21SM-1016
PRACTICAL TRAINING

(Choose all)

30
KLHH001 Practical Training 30
LLT21SM-1017
FREE-CHOICE STUDIES

(Choose ects: 5)

5
KLVY031 Securities Trade 3
KLVY076 Housing Company Accounting and Administration 3
KLWY015 Personal Taxation 3
KLVY030 Generally Accepted Accounting Principles 3
KLVY072 Public Administration 3
KLVY079 Public Sector Economy 3
KLVY040 House and Estate Agency 3
KLVY061 Consolidated Financial Statement 3
KLVY012 Organizational Psychology 3
KLVK007 English Conversation 3
KBRU010 Basic Russian 1 5
KBIT010 Basic Italian 1 5
KBDE017 Basic German 1 5
KBSP010 Basic Spanish 1 5
LLT21SM-1018
THESIS

(Choose all)

15
KLOO001 Thesis 15