BACHELORS DEGREE IN BUSINESS ADMINISTRATION 210 CREDITS (2021) MARKETING: LLT21SM
Code: LLT21SM
Descriptions
MARKETING
The aim of the marketing major is for students to gain the skills to operate in a variety of marketing planning, implementation and monitoring tasks requiring expertise. Graduates of the marketing major will be able to assess and identify their professional competence and have the capacity to deepen their expertise. This major prepares students for work in a variety of professional marketing, sales and customer service posts.
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Show study timings by semester, study year or period
Code | Name | Credits (cr) | 2021-2022 | 2022-2023 | 2023-2024 | 2024-2025 | Autumn 2021 | Spring 2022 | Autumn 2022 | Spring 2023 | Autumn 2023 | Spring 2024 | Autumn 2024 | 1. / 2021 | 2. / 2021 | 3. / 2022 | 4. / 2022 | 1. / 2022 | 2. / 2022 | 3. / 2023 | 4. / 2023 | 1. / 2023 | 2. / 2023 | 3. / 2024 | 4. / 2024 | 1. / 2024 | 2. / 2024 |
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LLT21SM-1001 |
BASICS OF BUSINESS COMPETENCE
(Choose all ) |
30 | |||||||||||||||||||||||||
BY00BX23 | Customer Oriented Marketing | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00BX25 | Introduction to Accounting | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00BX27 | Contract and Marketing Law | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00BX28 | International Economics | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
BY00BX29 | Business Basics | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00BX30 | Competitive Advantage to Markets | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT21SM-1002 |
METHODOLOGICAL COMPETENCE
(Choose all ) |
8 | |||||||||||||||||||||||||
BY00BX31 | ICT and Business Applications | 3 | 3 | 3 | 1.5 | 1.5 | |||||||||||||||||||||
BY00BX33 | Business Mathematics | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT21SM-1003 |
COMMUNICATION COMPETENCE
(Choose all ) |
23 | |||||||||||||||||||||||||
BY00BX35 | Business Swedish | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
BY00BX39 | Finnish/Business Communication Skills | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
BY00BX38 | Competence Development | 3 | 1.5 | 1.5 | 1.5 | 1.5 | 0.8 | 0.8 | 0.8 | 0.8 | |||||||||||||||||
BY00BX37 | Business English | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
BY00BX40 | Professional English | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT21SM-1004 |
ADVANCED BUSINESS COMPETENCE
(Choose all ) |
18 | |||||||||||||||||||||||||
BY00BX41 | Management Accounting | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
BY00BX44 | Service Marketing and Sales Competence | 4 | 4 | 4 | 2 | 2 | |||||||||||||||||||||
LT00BX45 | Topical Issues in Business Forums | 3 | 3 | 3 | 1.5 | 1.5 | |||||||||||||||||||||
LT00BX46 | Labour Law | 3 | 3 | 3 | 1.5 | 1.5 | |||||||||||||||||||||
LT00BX47 | Payroll Administration | 3 | 3 | 3 | 1.5 | 1.5 | |||||||||||||||||||||
LLT21SM-1005 |
METHODOLOGICAL BUSINESS COMPETENCE
(Choose all ) |
18 | |||||||||||||||||||||||||
BY00BX49 | Event Management | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
BY00BX50 | New Technologies in Business | 3 | 3 | 3 | 1.5 | 1.5 | |||||||||||||||||||||
LT00BX51 | Business Planning and Developing | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
BY00BX48 | Research and Development Methods | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT21SM-1006 |
LEADERSHIP AND WELLBEING IN THE WORK COMMUNITY
(Choose all ) |
15 | |||||||||||||||||||||||||
BY00BX52 | Human Resource Management HRM | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
BY00BX53 | Work Community Competences and Leadership | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
BY00BX54 | Work Welfare | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT21SM-1007 |
SPECIAL COMPETENCES IN MARKETING
(Choose ects: 48) |
48 | |||||||||||||||||||||||||
LLT21SM-1008 |
STRATEGIC MARKETING DEVELOPMENT
(Choose all ) |
3 | |||||||||||||||||||||||||
LT00BX74 | Strategic Marketing Development | 3 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT21SM-1009 |
MARKETING COMMUNICATION TOOLS
(Choose all ) |
15 | |||||||||||||||||||||||||
LT00BX64 | Integrated Marketing Communication | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00BX66 | Media Planning | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00BX67 | Content Marketing | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT21SM-1010 |
CUSTOMER EXPERIENCE
(Choose all ) |
15 | |||||||||||||||||||||||||
LT00BX68 | Service Business | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00BX69 | Service Design | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00BX70 | Brand Expertise | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT21SM-1011 |
GLOBAL MARKETING
(Choose all ) |
15 | |||||||||||||||||||||||||
LT00BX71 | Global Markets and Product Commercialization | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00BX72 | Online Distribution Cgannels and E-commerce Business | 5 | 3 | 3 | 1.5 | 1.5 | |||||||||||||||||||||
LT00BX73 | Marketing Research | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT21SM-1012 |
TAPAHTUMATUOTANTO
(Choose all ) |
15 | |||||||||||||||||||||||||
AM00BY92 | Profitable Event Management | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
AM00BY93 | Experiential Events | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
AM00BY94 | Field-Specific Event Production 1 | 5 | 5 | 2.5 | 2.5 | 1.3 | 1.3 | 1.3 | 1.3 | ||||||||||||||||||
LLT21SM-1013 |
EVENT MANAGEMENT
(Choose all ) |
15 | |||||||||||||||||||||||||
BC00BY75 | Experiential Events | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
BC00BY76 | Profitable Event Management | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
BC00BY77 | Field-specific Event Production | 5 | 5 | 2.5 | 2.5 | 1.3 | 1.3 | 1.3 | 1.3 | ||||||||||||||||||
LLT21SM-1014 |
HOSPITALITY MANAGEMENT
(Choose all ) |
15 | |||||||||||||||||||||||||
AT00BY61 | Congress and Meeting Management MICE | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
AT00BY62 | Hospitality and Facility Management | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
AT00BY63 | Managing Customer Experience | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT21SM-1015 |
BUSINESS VALUE FROM COMMUNICATIONS DYNAMICS
(Choose all ) |
15 | |||||||||||||||||||||||||
LB00BY72 | Integrated Marketing Communications | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LB00BY73 | Digital Media Tools for Marketing Purposes | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LB00BY74 | Brand Strategies | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT21SM-1019 |
YRITTÄJYYS KÄYTÄNNÖSSÄ
(Choose all ) |
15 | |||||||||||||||||||||||||
LT00CA58 | JA Company Program | 10 | 5 | 5 | 5 | 5 | 2.5 | 2.5 | 2.5 | 2.5 | |||||||||||||||||
LT00BF31 | Entrepreneurship in Practice: Special area | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT21SM-1016 |
PRACTICAL TRAINING
(Choose all ) |
30 | |||||||||||||||||||||||||
KLHH001 | Practical Training | 30 | 30 | 30 | 15 | 15 | |||||||||||||||||||||
LLT21SM-1017 |
FREE-CHOICE STUDIES
(Choose ects: 5) |
5 | |||||||||||||||||||||||||
KLVY031 | Securities Trade | 3 | |||||||||||||||||||||||||
KLVY076 | Housing Company Accounting and Administration | 3 | |||||||||||||||||||||||||
KLWY015 | Personal Taxation | 3 | |||||||||||||||||||||||||
KLVY030 | Generally Accepted Accounting Principles | 3 | |||||||||||||||||||||||||
KLVY072 | Public Administration | 3 | |||||||||||||||||||||||||
KLVY079 | Public Sector Economy | 3 | |||||||||||||||||||||||||
KLVY040 | House and Estate Agency | 3 | |||||||||||||||||||||||||
KLVY061 | Consolidated Financial Statement | 3 | |||||||||||||||||||||||||
KLVY012 | Organizational Psychology | 3 | |||||||||||||||||||||||||
KLVK007 | English Conversation | 3 | |||||||||||||||||||||||||
KBRU010 | Basic Russian 1 | 5 | |||||||||||||||||||||||||
KBIT010 | Basic Italian 1 | 5 | |||||||||||||||||||||||||
KBDE017 | Basic German 1 | 5 | |||||||||||||||||||||||||
KBSP010 | Basic Spanish 1 | 5 | |||||||||||||||||||||||||
LLT21SM-1018 |
THESIS
(Choose all ) |
15 | |||||||||||||||||||||||||
KLOO001 | Thesis | 15 | 15 | 7.5 | 7.5 | 3.8 | 3.8 | 3.8 | 3.8 | ||||||||||||||||||
Total | 210 | 59.5 | 126 | 64.5 | 30 | 29.5 | 30 | 87 | 39 | 37 | 27.5 | 30 | 14.8 | 14.8 | 15 | 15 | 43.6 | 43.6 | 19.6 | 19.6 | 18.55 | 18.55 | 13.75 | 13.75 | 15 | 15 |
Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.
yhteiset kompetenssit,AMK
Osaamisen kuvaus, ammattikorkeakoulututkinto
LLT_LLM_kompetenssit
Opintotyyppi_AMK
Työelämäjakso
Code | Name | Credits (cr) |
---|---|---|
LLT21SM-1001 |
BASICS OF BUSINESS COMPETENCE
(Choose all) |
30 |
BY00BX23 | Customer Oriented Marketing | 5 |
LT00BX25 | Introduction to Accounting | 5 |
LT00BX27 | Contract and Marketing Law | 5 |
LT00BX28 | International Economics | 5 |
BY00BX29 | Business Basics | 5 |
LT00BX30 | Competitive Advantage to Markets | 5 |
LLT21SM-1002 |
METHODOLOGICAL COMPETENCE
(Choose all) |
8 |
BY00BX31 | ICT and Business Applications | 3 |
BY00BX33 | Business Mathematics | 5 |
LLT21SM-1003 |
COMMUNICATION COMPETENCE
(Choose all) |
23 |
BY00BX35 | Business Swedish | 5 |
BY00BX39 | Finnish/Business Communication Skills | 5 |
BY00BX38 | Competence Development | 3 |
BY00BX37 | Business English | 5 |
BY00BX40 | Professional English | 5 |
LLT21SM-1004 |
ADVANCED BUSINESS COMPETENCE
(Choose all) |
18 |
BY00BX41 | Management Accounting | 5 |
BY00BX44 | Service Marketing and Sales Competence | 4 |
LT00BX45 | Topical Issues in Business Forums | 3 |
LT00BX46 | Labour Law | 3 |
LT00BX47 | Payroll Administration | 3 |
LLT21SM-1005 |
METHODOLOGICAL BUSINESS COMPETENCE
(Choose all) |
18 |
BY00BX49 | Event Management | 5 |
BY00BX50 | New Technologies in Business | 3 |
LT00BX51 | Business Planning and Developing | 5 |
BY00BX48 | Research and Development Methods | 5 |
LLT21SM-1006 |
LEADERSHIP AND WELLBEING IN THE WORK COMMUNITY
(Choose all) |
15 |
BY00BX52 | Human Resource Management HRM | 5 |
BY00BX53 | Work Community Competences and Leadership | 5 |
BY00BX54 | Work Welfare | 5 |
LLT21SM-1007 |
SPECIAL COMPETENCES IN MARKETING
(Choose ects: 48) |
48 |
LLT21SM-1008 |
STRATEGIC MARKETING DEVELOPMENT
(Choose all) |
3 |
LT00BX74 | Strategic Marketing Development | 3 |
LLT21SM-1009 |
MARKETING COMMUNICATION TOOLS
(Choose all) |
15 |
LT00BX64 | Integrated Marketing Communication | 5 |
LT00BX66 | Media Planning | 5 |
LT00BX67 | Content Marketing | 5 |
LLT21SM-1010 |
CUSTOMER EXPERIENCE
(Choose all) |
15 |
LT00BX68 | Service Business | 5 |
LT00BX69 | Service Design | 5 |
LT00BX70 | Brand Expertise | 5 |
LLT21SM-1011 |
GLOBAL MARKETING
(Choose all) |
15 |
LT00BX71 | Global Markets and Product Commercialization | 5 |
LT00BX72 | Online Distribution Cgannels and E-commerce Business | 5 |
LT00BX73 | Marketing Research | 5 |
LLT21SM-1012 |
TAPAHTUMATUOTANTO
(Choose all) |
15 |
AM00BY92 | Profitable Event Management | 5 |
AM00BY93 | Experiential Events | 5 |
AM00BY94 | Field-Specific Event Production 1 | 5 |
LLT21SM-1013 |
EVENT MANAGEMENT
(Choose all) |
15 |
BC00BY75 | Experiential Events | 5 |
BC00BY76 | Profitable Event Management | 5 |
BC00BY77 | Field-specific Event Production | 5 |
LLT21SM-1014 |
HOSPITALITY MANAGEMENT
(Choose all) |
15 |
AT00BY61 | Congress and Meeting Management MICE | 5 |
AT00BY62 | Hospitality and Facility Management | 5 |
AT00BY63 | Managing Customer Experience | 5 |
LLT21SM-1015 |
BUSINESS VALUE FROM COMMUNICATIONS DYNAMICS
(Choose all) |
15 |
LB00BY72 | Integrated Marketing Communications | 5 |
LB00BY73 | Digital Media Tools for Marketing Purposes | 5 |
LB00BY74 | Brand Strategies | 5 |
LLT21SM-1019 |
YRITTÄJYYS KÄYTÄNNÖSSÄ
(Choose all) |
15 |
LT00CA58 | JA Company Program | 10 |
LT00BF31 | Entrepreneurship in Practice: Special area | 5 |
LLT21SM-1016 |
PRACTICAL TRAINING
(Choose all) |
30 |
KLHH001 | Practical Training | 30 |
LLT21SM-1017 |
FREE-CHOICE STUDIES
(Choose ects: 5) |
5 |
KLVY031 | Securities Trade | 3 |
KLVY076 | Housing Company Accounting and Administration | 3 |
KLWY015 | Personal Taxation | 3 |
KLVY030 | Generally Accepted Accounting Principles | 3 |
KLVY072 | Public Administration | 3 |
KLVY079 | Public Sector Economy | 3 |
KLVY040 | House and Estate Agency | 3 |
KLVY061 | Consolidated Financial Statement | 3 |
KLVY012 | Organizational Psychology | 3 |
KLVK007 | English Conversation | 3 |
KBRU010 | Basic Russian 1 | 5 |
KBIT010 | Basic Italian 1 | 5 |
KBDE017 | Basic German 1 | 5 |
KBSP010 | Basic Spanish 1 | 5 |
LLT21SM-1018 |
THESIS
(Choose all) |
15 |
KLOO001 | Thesis | 15 |