BACHELORS DEGREE IN BUSINESS ADMINISTRATION 210 CREDITS (2025) MARKETING: LLT25SM
Code: LLT25SM
Descriptions
MARKETING
The aim of the marketing major is for students to gain the skills to operate in a variety of marketing planning, implementation and monitoring tasks requiring expertise. Graduates of the marketing major will be able to assess and identify their professional competence and have the capacity to deepen their expertise. This major prepares students for work in a variety of professional marketing, sales and customer service posts.
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Show study timings by semester, study year or period
Code | Name | Credits (cr) | 2025-2026 | 2026-2027 | 2027-2028 | 2028-2029 | Autumn 2025 | Spring 2026 | Autumn 2026 | Spring 2027 | Autumn 2027 | Spring 2028 | Autumn 2028 | 1. / 2025 | 2. / 2025 | 3. / 2026 | 4. / 2026 | 1. / 2026 | 2. / 2026 | 3. / 2027 | 4. / 2027 | 1. / 2027 | 2. / 2027 | 3. / 2028 | 4. / 2028 | 1. / 2028 | 2. / 2028 |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
LLT25SM-1022 |
OPISKELUVALMIUDET
(Choose all ) |
6 | |||||||||||||||||||||||||
LT00CM12 | Opiskelu ammattikorkeakoulussa ja osaajana kehittyminen | 3 | 1 | 1 | 1 | 1 | 1 | 1 | 0.5 | 0.5 | 0.5 | 0.5 | 0.5 | 0.5 | |||||||||||||
LT00CM13 | Office kunnolla vauhtiin | 3 | 3 | 3 | 1.5 | 1.5 | |||||||||||||||||||||
LLT25SM-1020 |
TYÖELÄMÄN KIELI- JA VIESTINTÄTAIDOT
(Choose all ) |
10 | |||||||||||||||||||||||||
LT00CN13 | Professional Communication | 4 | 4 | 4 | 2 | 2 | |||||||||||||||||||||
LT00CN47 | English for Working Life | 3 | 3 | 3 | 1.5 | 1.5 | |||||||||||||||||||||
LT00CN48 | Swedish at Work | 3 | 3 | 3 | 1.5 | 1.5 | |||||||||||||||||||||
LLT25SM-1002 |
BUSINESS COMMUNICATION AND METHODOLOGICAL COMPETENCE
(Choose all ) |
14 | |||||||||||||||||||||||||
LT00CM62 | Swedish for Business | 2 | 2 | 2 | 1 | 1 | |||||||||||||||||||||
BY00BX33 | Business Mathematics | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00CN50 | Professional English | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00CN49 | English for Business | 2 | 2 | 2 | 1 | 1 | |||||||||||||||||||||
LLT25SM-1001 |
BASICS OF BUSINESS COMPETENCE
(Choose all ) |
31 | |||||||||||||||||||||||||
BY00BX23 | Customer Oriented Marketing | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00BX25 | Introduction to Accounting | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00CM61 | Business Basics | 6 | 6 | 6 | 3 | 3 | |||||||||||||||||||||
LT00BX27 | Contract and Marketing Law | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00BX30 | Competitive Advantage to Markets | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00CK12 | Basics of Economics | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT25SM-1004 |
ADVANCED BUSINESS COMPETENCE
(Choose all ) |
18 | |||||||||||||||||||||||||
LT00CM64 | Service Marketing | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00CE42 | Topical Issues in Business Forums | 2 | 2 | 2 | 1 | 1 | |||||||||||||||||||||
LT00CM65 | Sales Competence | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00BX46 | Labour Law | 3 | 3 | 3 | 1.5 | 1.5 | |||||||||||||||||||||
LT00BX47 | Payroll Administration | 3 | 3 | 3 | 1.5 | 1.5 | |||||||||||||||||||||
LLT25SM-1005 |
METHODOLOGICAL BUSINESS COMPETENCE
(Choose all ) |
13 | |||||||||||||||||||||||||
LT00CM59 | Basics of Project Management | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00CG84 | New Technologies in Business | 3 | 3 | 3 | 1.5 | 1.5 | |||||||||||||||||||||
LT00BX51 | Business Planning and Developing | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT25SM-1006 |
LEADERSHIP AND WELLBEING IN THE WORK COMMUNITY
(Choose all ) |
15 | |||||||||||||||||||||||||
BY00BX52 | Human Resource Management HRM | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
BY00BX53 | Work Community Competences and Leadership | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
BY00BX54 | Work Welfare | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT25SM-1007 |
SPECIAL COMPETENCES IN MARKETING
(Choose all ) |
48 | |||||||||||||||||||||||||
LLT25SM-1009 |
MARKKINOINTIVIESTINNÄN TYÖKALUT
(Choose all ) |
15 | |||||||||||||||||||||||||
LT00BX64 | Integrated Marketing Communication | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00CF23 | Media Planning and Content Marketing | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00CF24 | Brand Strategy | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT25SM-1010 |
ASIAKASKOKEMUKSEN KEHITTÄMINEN
(Choose all ) |
15 | |||||||||||||||||||||||||
LT00BX68 | Service Business | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00CF25 | Productization and Developing Services | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00BX69 | Service Design | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT25SM-1011 |
MARKKINOINNIN JOHTAMINEN
(Choose all ) |
15 | |||||||||||||||||||||||||
LT00CM68 | Marketing Management in Global Environment | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00CM69 | Online Distribution Channels | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LT00BX73 | Marketing Research | 5 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT25SM-1008 |
MARKKINOINNIN STRATEGINEN KEHITTÄMINEN
(Choose all ) |
3 | |||||||||||||||||||||||||
LT00BX74 | Strategic Marketing Development | 3 | 5 | 5 | 2.5 | 2.5 | |||||||||||||||||||||
LLT25SM-1017 |
PRACTICAL TRAINING
(Choose all ) |
30 | |||||||||||||||||||||||||
KLHH001 | Practical Training | 30 | 30 | 30 | 15 | 15 | |||||||||||||||||||||
LLT25SM-1018 |
FREE-CHOICE STUDIES
(Choose ects: 5) |
5 | |||||||||||||||||||||||||
LLT25SM-1023 |
TYÖELÄMÄN TUTKIMUS- JA KEHITTÄMISTAIDOT
(Choose all ) |
20 | |||||||||||||||||||||||||
LT00CM14 | Research and development methods | 5 | |||||||||||||||||||||||||
LT00CM15 | Opinnäytetyö | 15 | |||||||||||||||||||||||||
Total | 210 | 59 | 57 | 41 | 30 | 28 | 31 | 27 | 30 | 20 | 21 | 30 | 14 | 14 | 15.5 | 15.5 | 13.5 | 13.5 | 15 | 15 | 10 | 10 | 10.5 | 10.5 | 15 | 15 |
Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.
LLT_LLM_kompetenssit
1. Laaja-alainen liiketoimintaosaamisen:
Tradenomi tunnistaa liiketalouden ja toimintaympäristön eri osaalueiden vaikutukset toisiinsa sekä omaksuu yrittäjyyden ja yrittäjämäisen tavan toimia. Hän ymmärtää yritystoiminnan kannattavuuden merkityksen ja osaa toimia tuloksellisesti. Hän ymmärtää yksilön merkityksen työyhteisössään. Hän ymmärtää viestinnän merkityksen ja luo aktiivisesti vuorovaikutussuhteita |
Practical Training |
2. Liiketalouden syventävä osaamisen:
Tradenomi omaa oman pääaineensa mukaisen osaamisalueen syvällisen tuntemuksen (markkinointi tai taloushallinto ja juridiikka). |
Practical Training |
3. Liiketalouden menetelmäosaamisen:
Tradenomi hallitsee syvällisen osaamisen tiedonhankinnassa ja sen omaksumisessa tarvittavan tutkimus- ja kehittämistoiminnan perusteet. Hän osaa soveltaa talousmatematiikkaa ja tilastollisia menetelmiä hyödyntäen tietotekniikkaan. Hän omaa riittävät taidot tutkimus- ja kehittämismenetelmien soveltamisessa. |
Practical Training |
4. Liiketalouden soveltava osaamisen:
Tradenomi osaa soveltaa liiketalouden teorioita ja kykenee luovaan ongelmanratkaisuun. Hän osaa soveltaa liiketalouden uusinta tietoa työyhteisössään. Hän osaa kehittää liiketoimintaprosesseja ja soveltaa laatuajattelua. |
Practical Training |
Not grouped |
Opiskelu ammattikorkeakoulussa ja osaajana kehittyminen |
Office kunnolla vauhtiin |
Professional Communication |
English for Working Life |
Swedish at Work |
Swedish for Business |
Business Mathematics |
Professional English |
English for Business |
Customer Oriented Marketing |
Introduction to Accounting |
Business Basics |
Contract and Marketing Law |
Competitive Advantage to Markets |
Basics of Economics |
Service Marketing |
Topical Issues in Business Forums |
Sales Competence |
Labour Law |
Payroll Administration |
Basics of Project Management |
New Technologies in Business |
Business Planning and Developing |
Human Resource Management HRM |
Work Community Competences and Leadership |
Work Welfare |
Integrated Marketing Communication |
Media Planning and Content Marketing |
Brand Strategy |
Service Business |
Productization and Developing Services |
Service Design |
Marketing Management in Global Environment |
Online Distribution Channels |
Marketing Research |
Strategic Marketing Development |
Research and development methods |
Opinnäytetyö |
2022_KAMK_Common competences
Recommendation on competences shared by university of applied sciences degrees.
1.Learning to Learn
The graduating student recognises the strengths and development areas of their competence and learning methods, and they utilise the opportunities communities and digitalisation provide in their learning. |
Opiskelu ammattikorkeakoulussa ja osaajana kehittyminen |
Office kunnolla vauhtiin |
Professional Communication |
English for Working Life |
Swedish at Work |
Research and development methods |
2.Operating in a Workplace
The graduating student has versatile working life skills and is able to operate in work communities of their field. |
Office kunnolla vauhtiin |
Professional Communication |
English for Working Life |
Swedish at Work |
Swedish for Business |
Business Mathematics |
Professional English |
English for Business |
Customer Oriented Marketing |
Introduction to Accounting |
Business Basics |
Contract and Marketing Law |
Competitive Advantage to Markets |
Basics of Economics |
Service Marketing |
Topical Issues in Business Forums |
Sales Competence |
Labour Law |
Payroll Administration |
Basics of Project Management |
New Technologies in Business |
Business Planning and Developing |
Human Resource Management HRM |
Work Community Competences and Leadership |
Work Welfare |
Integrated Marketing Communication |
Media Planning and Content Marketing |
Brand Strategy |
Service Business |
Productization and Developing Services |
Service Design |
Marketing Management in Global Environment |
Online Distribution Channels |
Marketing Research |
Strategic Marketing Development |
Practical Training |
Research and development methods |
Opinnäytetyö |
3.Ethics
The graduating student adheres to the ethical principles and values of their field of profession, taking the principles of equality and non-discrimination into account. |
Professional Communication |
Customer Oriented Marketing |
Contract and Marketing Law |
Sales Competence |
Labour Law |
Human Resource Management HRM |
Work Community Competences and Leadership |
Work Welfare |
Service Design |
Marketing Research |
Research and development methods |
Opinnäytetyö |
4.Sustainable Development
The graduating student is familiar with the principles of sustainable development, promotes their implementation and acts responsibly as a professional and a member of society. |
Business Planning and Developing |
Human Resource Management HRM |
Work Community Competences and Leadership |
Work Welfare |
Service Design |
Online Distribution Channels |
Marketing Research |
Research and development methods |
Opinnäytetyö |
5.Internationality and Multiculturalism
The graduating student is able to operate in multicultural and international operating environments and networks. |
Professional Communication |
English for Working Life |
Swedish at Work |
Swedish for Business |
Professional English |
English for Business |
Competitive Advantage to Markets |
Basics of Economics |
Online Distribution Channels |
6.Proactive Development
The graduating student is able to develop solutions that anticipate the future of their own field, |
Office kunnolla vauhtiin |
Customer Oriented Marketing |
Service Marketing |
New Technologies in Business |
Media Planning and Content Marketing |
Brand Strategy |
Service Business |
Productization and Developing Services |
Service Design |
Marketing Management in Global Environment |
Online Distribution Channels |
Strategic Marketing Development |
Research and development methods |
Not grouped |
Code | Name | Credits (cr) |
---|---|---|
LLT25SM-1022 |
OPISKELUVALMIUDET
(Choose all) |
6 |
LT00CM12 | Opiskelu ammattikorkeakoulussa ja osaajana kehittyminen | 3 |
LT00CM13 | Office kunnolla vauhtiin | 3 |
LLT25SM-1020 |
TYÖELÄMÄN KIELI- JA VIESTINTÄTAIDOT
(Choose all) |
10 |
LT00CN13 | Professional Communication | 4 |
LT00CN47 | English for Working Life | 3 |
LT00CN48 | Swedish at Work | 3 |
LLT25SM-1002 |
BUSINESS COMMUNICATION AND METHODOLOGICAL COMPETENCE
(Choose all) |
14 |
LT00CM62 | Swedish for Business | 2 |
BY00BX33 | Business Mathematics | 5 |
LT00CN50 | Professional English | 5 |
LT00CN49 | English for Business | 2 |
LLT25SM-1001 |
BASICS OF BUSINESS COMPETENCE
(Choose all) |
31 |
BY00BX23 | Customer Oriented Marketing | 5 |
LT00BX25 | Introduction to Accounting | 5 |
LT00CM61 | Business Basics | 6 |
LT00BX27 | Contract and Marketing Law | 5 |
LT00BX30 | Competitive Advantage to Markets | 5 |
LT00CK12 | Basics of Economics | 5 |
LLT25SM-1004 |
ADVANCED BUSINESS COMPETENCE
(Choose all) |
18 |
LT00CM64 | Service Marketing | 5 |
LT00CE42 | Topical Issues in Business Forums | 2 |
LT00CM65 | Sales Competence | 5 |
LT00BX46 | Labour Law | 3 |
LT00BX47 | Payroll Administration | 3 |
LLT25SM-1005 |
METHODOLOGICAL BUSINESS COMPETENCE
(Choose all) |
13 |
LT00CM59 | Basics of Project Management | 5 |
LT00CG84 | New Technologies in Business | 3 |
LT00BX51 | Business Planning and Developing | 5 |
LLT25SM-1006 |
LEADERSHIP AND WELLBEING IN THE WORK COMMUNITY
(Choose all) |
15 |
BY00BX52 | Human Resource Management HRM | 5 |
BY00BX53 | Work Community Competences and Leadership | 5 |
BY00BX54 | Work Welfare | 5 |
LLT25SM-1007 |
SPECIAL COMPETENCES IN MARKETING
(Choose all) |
48 |
LLT25SM-1009 |
MARKKINOINTIVIESTINNÄN TYÖKALUT
(Choose all) |
15 |
LT00BX64 | Integrated Marketing Communication | 5 |
LT00CF23 | Media Planning and Content Marketing | 5 |
LT00CF24 | Brand Strategy | 5 |
LLT25SM-1010 |
ASIAKASKOKEMUKSEN KEHITTÄMINEN
(Choose all) |
15 |
LT00BX68 | Service Business | 5 |
LT00CF25 | Productization and Developing Services | 5 |
LT00BX69 | Service Design | 5 |
LLT25SM-1011 |
MARKKINOINNIN JOHTAMINEN
(Choose all) |
15 |
LT00CM68 | Marketing Management in Global Environment | 5 |
LT00CM69 | Online Distribution Channels | 5 |
LT00BX73 | Marketing Research | 5 |
LLT25SM-1008 |
MARKKINOINNIN STRATEGINEN KEHITTÄMINEN
(Choose all) |
3 |
LT00BX74 | Strategic Marketing Development | 3 |
LLT25SM-1017 |
PRACTICAL TRAINING
(Choose all) |
30 |
KLHH001 | Practical Training | 30 |
LLT25SM-1018 |
FREE-CHOICE STUDIES
(Choose ects: 5) |
5 |
LLT25SM-1023 |
TYÖELÄMÄN TUTKIMUS- JA KEHITTÄMISTAIDOT
(Choose all) |
20 |
LT00CM14 | Research and development methods | 5 |
LT00CM15 | Opinnäytetyö | 15 |