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BACHELORS DEGREE IN BUSINESS ADMINISTRATION 210 CREDITS (2025) MARKETING: LLT25SM

Code: LLT25SM

Degree:
Bachelor of Business Administration (AMK)

Degree title:
Bachelor of Business Administration (AMK)

Credits:
210 ects

Duration:
3.5 years (210 cr)

Start semester:
Autumn 2025

Teaching language:
Finnish

Descriptions

MARKETING
The aim of the marketing major is for students to gain the skills to operate in a variety of marketing planning, implementation and monitoring tasks requiring expertise. Graduates of the marketing major will be able to assess and identify their professional competence and have the capacity to deepen their expertise. This major prepares students for work in a variety of professional marketing, sales and customer service posts.

Show study timings by semester, study year or period

Code Name Credits (cr) 2025-2026 2026-2027 2027-2028 2028-2029 Autumn 2025 Spring 2026 Autumn 2026 Spring 2027 Autumn 2027 Spring 2028 Autumn 2028 1. / 2025 2. / 2025 3. / 2026 4. / 2026 1. / 2026 2. / 2026 3. / 2027 4. / 2027 1. / 2027 2. / 2027 3. / 2028 4. / 2028 1. / 2028 2. / 2028
LLT25SM-1022
OPISKELUVALMIUDET

(Choose all )

6
LT00CM12 Opiskelu ammattikorkeakoulussa ja osaajana kehittyminen 3 1 1 1 1 1 1 0.5 0.5 0.5 0.5 0.5 0.5
LT00CM13 Office kunnolla vauhtiin 3 3 3 1.5 1.5
LLT25SM-1020
TYÖELÄMÄN KIELI- JA VIESTINTÄTAIDOT

(Choose all )

10
LT00CN13 Professional Communication 4 4 4 2 2
LT00CN47 English for Working Life 3 3 3 1.5 1.5
LT00CN48 Swedish at Work 3 3 3 1.5 1.5
LLT25SM-1002
BUSINESS COMMUNICATION AND METHODOLOGICAL COMPETENCE

(Choose all )

14
LT00CM62 Swedish for Business 2 2 2 1 1
BY00BX33 Business Mathematics 5 5 5 2.5 2.5
LT00CN50 Professional English 5 5 5 2.5 2.5
LT00CN49 English for Business 2 2 2 1 1
LLT25SM-1001
BASICS OF BUSINESS COMPETENCE

(Choose all )

31
BY00BX23 Customer Oriented Marketing 5 5 5 2.5 2.5
LT00BX25 Introduction to Accounting 5 5 5 2.5 2.5
LT00CM61 Business Basics 6 6 6 3 3
LT00BX27 Contract and Marketing Law 5 5 5 2.5 2.5
LT00BX30 Competitive Advantage to Markets 5 5 5 2.5 2.5
LT00CK12 Basics of Economics 5 5 5 2.5 2.5
LLT25SM-1004
ADVANCED BUSINESS COMPETENCE

(Choose all )

18
LT00CM64 Service Marketing 5 5 5 2.5 2.5
LT00CE42 Topical Issues in Business Forums 2 2 2 1 1
LT00CM65 Sales Competence 5 5 5 2.5 2.5
LT00BX46 Labour Law 3 3 3 1.5 1.5
LT00BX47 Payroll Administration 3 3 3 1.5 1.5
LLT25SM-1005
METHODOLOGICAL BUSINESS COMPETENCE

(Choose all )

13
LT00CM59 Basics of Project Management 5 5 5 2.5 2.5
LT00CG84 New Technologies in Business 3 3 3 1.5 1.5
LT00BX51 Business Planning and Developing 5 5 5 2.5 2.5
LLT25SM-1006
LEADERSHIP AND WELLBEING IN THE WORK COMMUNITY

(Choose all )

15
BY00BX52 Human Resource Management HRM 5 5 5 2.5 2.5
BY00BX53 Work Community Competences and Leadership 5 5 5 2.5 2.5
BY00BX54 Work Welfare 5 5 5 2.5 2.5
LLT25SM-1007
SPECIAL COMPETENCES IN MARKETING

(Choose all )

48
LLT25SM-1009
MARKKINOINTIVIESTINNÄN TYÖKALUT

(Choose all )

15
LT00BX64 Integrated Marketing Communication 5 5 5 2.5 2.5
LT00CF23 Media Planning and Content Marketing 5 5 5 2.5 2.5
LT00CF24 Brand Strategy 5 5 5 2.5 2.5
LLT25SM-1010
ASIAKASKOKEMUKSEN KEHITTÄMINEN

(Choose all )

15
LT00BX68 Service Business 5 5 5 2.5 2.5
LT00CF25 Productization and Developing Services 5 5 5 2.5 2.5
LT00BX69 Service Design 5 5 5 2.5 2.5
LLT25SM-1011
MARKKINOINNIN JOHTAMINEN

(Choose all )

15
LT00CM68 Marketing Management in Global Environment 5 5 5 2.5 2.5
LT00CM69 Online Distribution Channels 5 5 5 2.5 2.5
LT00BX73 Marketing Research 5 5 5 2.5 2.5
LLT25SM-1008
MARKKINOINNIN STRATEGINEN KEHITTÄMINEN

(Choose all )

3
LT00BX74 Strategic Marketing Development 3 5 5 2.5 2.5
LLT25SM-1017
PRACTICAL TRAINING

(Choose all )

30
KLHH001 Practical Training 30 30 30 15 15
LLT25SM-1018
FREE-CHOICE STUDIES

(Choose ects: 5)

5
LLT25SM-1023
TYÖELÄMÄN TUTKIMUS- JA KEHITTÄMISTAIDOT

(Choose all )

20
LT00CM14 Research and development methods 5
LT00CM15 Opinnäytetyö 15
Total 210 59 57 41 30 28 31 27 30 20 21 30 14 14 15.5 15.5 13.5 13.5 15 15 10 10 10.5 10.5 15 15

Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.

LLT_LLM_kompetenssit

1. Laaja-alainen liiketoimintaosaamisen:

Tradenomi tunnistaa liiketalouden ja toimintaympäristön eri osaalueiden vaikutukset toisiinsa sekä omaksuu yrittäjyyden ja yrittäjämäisen tavan toimia. Hän ymmärtää yritystoiminnan kannattavuuden merkityksen ja osaa toimia tuloksellisesti. Hän ymmärtää yksilön merkityksen työyhteisössään. Hän ymmärtää viestinnän merkityksen ja luo aktiivisesti vuorovaikutussuhteita
– myös kansainvälisessä liiketoimintaympäristössä.

Practical Training
2. Liiketalouden syventävä osaamisen:

Tradenomi omaa oman pääaineensa mukaisen osaamisalueen syvällisen tuntemuksen (markkinointi tai taloushallinto ja juridiikka).

Practical Training
3. Liiketalouden menetelmäosaamisen:

Tradenomi hallitsee syvällisen osaamisen tiedonhankinnassa ja sen omaksumisessa tarvittavan tutkimus- ja kehittämistoiminnan perusteet. Hän osaa soveltaa talousmatematiikkaa ja tilastollisia menetelmiä hyödyntäen tietotekniikkaan. Hän omaa riittävät taidot tutkimus- ja kehittämismenetelmien soveltamisessa.

Practical Training
4. Liiketalouden soveltava osaamisen:

Tradenomi osaa soveltaa liiketalouden teorioita ja kykenee luovaan ongelmanratkaisuun. Hän osaa soveltaa liiketalouden uusinta tietoa työyhteisössään. Hän osaa kehittää liiketoimintaprosesseja ja soveltaa laatuajattelua.

Practical Training
Not grouped
Opiskelu ammattikorkeakoulussa ja osaajana kehittyminen
Office kunnolla vauhtiin
Professional Communication
English for Working Life
Swedish at Work
Swedish for Business
Business Mathematics
Professional English
English for Business
Customer Oriented Marketing
Introduction to Accounting
Business Basics
Contract and Marketing Law
Competitive Advantage to Markets
Basics of Economics
Service Marketing
Topical Issues in Business Forums
Sales Competence
Labour Law
Payroll Administration
Basics of Project Management
New Technologies in Business
Business Planning and Developing
Human Resource Management HRM
Work Community Competences and Leadership
Work Welfare
Integrated Marketing Communication
Media Planning and Content Marketing
Brand Strategy
Service Business
Productization and Developing Services
Service Design
Marketing Management in Global Environment
Online Distribution Channels
Marketing Research
Strategic Marketing Development
Research and development methods
Opinnäytetyö

2022_KAMK_Common competences

Recommendation on competences shared by university of applied sciences degrees.

1.Learning to Learn

The graduating student recognises the strengths and development areas of their competence and learning methods, and they utilise the opportunities communities and digitalisation provide in their learning.

- Assesses and develops their competence and learning methods in different learning environments.
- Is able to acquire, critically assess and appropriately apply the national and
international knowledge base and practices of their field.
- Also takes responsibility for group learning and sharing what has been
learned.

Opiskelu ammattikorkeakoulussa ja osaajana kehittyminen
Office kunnolla vauhtiin
Professional Communication
English for Working Life
Swedish at Work
Research and development methods
2.Operating in a Workplace

The graduating student has versatile working life skills and is able to operate in work communities of their field.

- Is able to work constructively in a work community and promotes their own
and their work community’s well-being.
- Is able to act professionally in communication and interaction situations at a
workplace.
- Utilises the opportunities offered by technology and digitalisation in their work.
- Understands the complexity of changing working life and their own resilience in changing working life situations

Office kunnolla vauhtiin
Professional Communication
English for Working Life
Swedish at Work
Swedish for Business
Business Mathematics
Professional English
English for Business
Customer Oriented Marketing
Introduction to Accounting
Business Basics
Contract and Marketing Law
Competitive Advantage to Markets
Basics of Economics
Service Marketing
Topical Issues in Business Forums
Sales Competence
Labour Law
Payroll Administration
Basics of Project Management
New Technologies in Business
Business Planning and Developing
Human Resource Management HRM
Work Community Competences and Leadership
Work Welfare
Integrated Marketing Communication
Media Planning and Content Marketing
Brand Strategy
Service Business
Productization and Developing Services
Service Design
Marketing Management in Global Environment
Online Distribution Channels
Marketing Research
Strategic Marketing Development
Practical Training
Research and development methods
Opinnäytetyö
3.Ethics

The graduating student adheres to the ethical principles and values of their field of profession, taking the principles of equality and non-discrimination into account.

- Is able to take responsibility for their own actions and their consequences
and reflects on them in accordance with the ethical principles and values
of their field.
- Takes others into account and promotes equality and non-discrimination.
- Take into account the realisation of diversity and accessibility in their actions.
- Understands the principles of responsible conduct of research and adheres
to them.
- Is able to influence society based on ethical values.

Professional Communication
Customer Oriented Marketing
Contract and Marketing Law
Sales Competence
Labour Law
Human Resource Management HRM
Work Community Competences and Leadership
Work Welfare
Service Design
Marketing Research
Research and development methods
Opinnäytetyö
4.Sustainable Development

The graduating student is familiar with the principles of sustainable development, promotes their implementation and acts responsibly as a professional and a member of society.

- Is able to use information related to their field in finding, implementing and
establishing sustainable solutions and operating models.
- Understands sustainability challenges,
their interdependencies and the various aspects of issues and problems.

Business Planning and Developing
Human Resource Management HRM
Work Community Competences and Leadership
Work Welfare
Service Design
Online Distribution Channels
Marketing Research
Research and development methods
Opinnäytetyö
5.Internationality and Multiculturalism

The graduating student is able to operate in multicultural and international operating environments and networks.

- Is familiar with the impacts of their cultural background on their activities and
is able to develop operating methods that take multiculturalism into account
in their work community.
- Is able to monitor and utilise the international development of their field in
their work.
- Is able to communicate internationally in their work tasks.

Professional Communication
English for Working Life
Swedish at Work
Swedish for Business
Professional English
English for Business
Competitive Advantage to Markets
Basics of Economics
Online Distribution Channels
6.Proactive Development

The graduating student is able to develop solutions that anticipate the future of their own field,
applying existing knowledge and research and
development methods.
− Solves problem situations creatively
and reforms operating methods together with others.
− Is able to work in projects in cooperation with actors of different fields.
− Is able to apply existing knowledge in
the field in development and utilises research and development methods.
− Is able to seek customer-oriented, sustainable and economically viable solutions, anticipating the future of their field

Office kunnolla vauhtiin
Customer Oriented Marketing
Service Marketing
New Technologies in Business
Media Planning and Content Marketing
Brand Strategy
Service Business
Productization and Developing Services
Service Design
Marketing Management in Global Environment
Online Distribution Channels
Strategic Marketing Development
Research and development methods
Not grouped

Code Name Credits (cr)
LLT25SM-1022
OPISKELUVALMIUDET

(Choose all)

6
LT00CM12 Opiskelu ammattikorkeakoulussa ja osaajana kehittyminen 3
LT00CM13 Office kunnolla vauhtiin 3
LLT25SM-1020
TYÖELÄMÄN KIELI- JA VIESTINTÄTAIDOT

(Choose all)

10
LT00CN13 Professional Communication 4
LT00CN47 English for Working Life 3
LT00CN48 Swedish at Work 3
LLT25SM-1002
BUSINESS COMMUNICATION AND METHODOLOGICAL COMPETENCE

(Choose all)

14
LT00CM62 Swedish for Business 2
BY00BX33 Business Mathematics 5
LT00CN50 Professional English 5
LT00CN49 English for Business 2
LLT25SM-1001
BASICS OF BUSINESS COMPETENCE

(Choose all)

31
BY00BX23 Customer Oriented Marketing 5
LT00BX25 Introduction to Accounting 5
LT00CM61 Business Basics 6
LT00BX27 Contract and Marketing Law 5
LT00BX30 Competitive Advantage to Markets 5
LT00CK12 Basics of Economics 5
LLT25SM-1004
ADVANCED BUSINESS COMPETENCE

(Choose all)

18
LT00CM64 Service Marketing 5
LT00CE42 Topical Issues in Business Forums 2
LT00CM65 Sales Competence 5
LT00BX46 Labour Law 3
LT00BX47 Payroll Administration 3
LLT25SM-1005
METHODOLOGICAL BUSINESS COMPETENCE

(Choose all)

13
LT00CM59 Basics of Project Management 5
LT00CG84 New Technologies in Business 3
LT00BX51 Business Planning and Developing 5
LLT25SM-1006
LEADERSHIP AND WELLBEING IN THE WORK COMMUNITY

(Choose all)

15
BY00BX52 Human Resource Management HRM 5
BY00BX53 Work Community Competences and Leadership 5
BY00BX54 Work Welfare 5
LLT25SM-1007
SPECIAL COMPETENCES IN MARKETING

(Choose all)

48
LLT25SM-1009
MARKKINOINTIVIESTINNÄN TYÖKALUT

(Choose all)

15
LT00BX64 Integrated Marketing Communication 5
LT00CF23 Media Planning and Content Marketing 5
LT00CF24 Brand Strategy 5
LLT25SM-1010
ASIAKASKOKEMUKSEN KEHITTÄMINEN

(Choose all)

15
LT00BX68 Service Business 5
LT00CF25 Productization and Developing Services 5
LT00BX69 Service Design 5
LLT25SM-1011
MARKKINOINNIN JOHTAMINEN

(Choose all)

15
LT00CM68 Marketing Management in Global Environment 5
LT00CM69 Online Distribution Channels 5
LT00BX73 Marketing Research 5
LLT25SM-1008
MARKKINOINNIN STRATEGINEN KEHITTÄMINEN

(Choose all)

3
LT00BX74 Strategic Marketing Development 3
LLT25SM-1017
PRACTICAL TRAINING

(Choose all)

30
KLHH001 Practical Training 30
LLT25SM-1018
FREE-CHOICE STUDIES

(Choose ects: 5)

5
LLT25SM-1023
TYÖELÄMÄN TUTKIMUS- JA KEHITTÄMISTAIDOT

(Choose all)

20
LT00CM14 Research and development methods 5
LT00CM15 Opinnäytetyö 15