Study Guide

Objective

The aim of the course is to introduce the student to the basics of business and business, data-driven business and Business Intelligence thinking.

After completing the course, the student
- has internalized an entrepreneurial attitude and knows how to use the basic concepts of business operations appropriately
- understand the importance of identifying and creating business potentials for the development and well-being of society
- can describe the company's basic functions and understand the basics of profitable business
- also understands how a modern organization utilizes data and analytics in data-driven decision-making and business operations

Content

475 / 5 000
• The importance of business in society
• Entrepreneurship and business activities
• Business idea, business model and business plan
• Business financing and the basics of business economics
• Financial statement and financial statement analysis
• Basics of external and internal accounting
• Sales and marketing
• Management and organizational structures
• Data, analytics, BI and artificial intelligence in business
• Data strategy and data use case definition
• Data- and AI-based business models

Materials

Lecture materials, source materials assigned by the teacher and independently searched materials.

Assessment criteria, excellent (5)

The student knows how to use the concepts of business economics competently and in a wide range of areas and to combine them into wholes. The student is able to analyze, compare and critically evaluate his/her knowledge of business economics and the operating methods of business economics based on the knowledge he/she has acquired. The student can smoothly and reasonably apply theoretical knowledge to analyze the company's operations.

Assessment criteria, good (3)

The student consistently uses the concepts of business knowledge. The student knows how to name, describe and justify the operating methods of business economics and entrepreneurship. The student knows how to act independently based on information and instructions and applies techniques and models related to business operations. The student is able to apply theoretical knowledge to analyze the company's operations.

Assessment criteria, satisfactory (1)

The student can define and use the basic concepts of business economics appropriately. The student knows how to name and describe the basic information of business economics. The student knows how to act appropriately and is able to analyze the operations of companies superficially.