Continuation Course in Game BusinessLaajuus (3 cr)

Objective

To provide students with a comprehensive view of game business and game product marketing. Participants will gain a through understanding of the distinctive characteristics of game business, whilst understanding the importance of marketing in competitive business environment.

Content

Game product revenue planning
Marketing plan for a game
Sales and customer acquisition
Sales channels

Assessment criteria, excellent (5)

Excellent knowledge in Game Business proved by assignments and activity during classes.

Assessment criteria, good (3)

Good knowledge in Game Business proved by assignments and activity during classes.

Assessment criteria, satisfactory (1)

Average knowledge in Game Business proved by assignments and activity during classes.

Assessment criteria, approved/failed

To be announced.