Game Analytics and MonetizationLaajuus (3 cr)

Objective

Students will understand the characteristics of game analytics and monetization in free-to-play games and become familiar with different analytics tools and software. Student will also understand basics of user acquisition.

Content

Analytics and metrics in free-to-play games
Monetization in free-to-play games
Player behaviour
User acquisition
Analytics tools and software

Assessment criteria, excellent (5)

Excellent knowledge in proved by assignments and activity during classes.

Assessment criteria, good (3)

Good knowledge in proved by assignments and activity during classes.

Assessment criteria, satisfactory (1)

Average knowledge in proved by assignments and activity during classes.

Assessment criteria, approved/failed

Failed if poor knowledge in proved by assignments and activity during classes.