Study Guide

Objective

To provide students with a comprehensive view of service and product development principles. Participants will gain a thorough understanding of the distinctive characteristics of both services and products, whilst understanding the importance of concept development in today´s international business environment. The student will learn to acknowledge the meaning of product and service development as well as customer relationship management thinking.

Content

The distinctive characteristics of products and services
Product development methods and process
Designing service offering
Servitization - service sophistication
Innovative product and service strategies in business

Assessment criteria, excellent (5)

The student can demonstrate exceptional understanding and application of relevant concepts and tools.
The student can fully comply with all assessment requirements.
The student can present work in a well-organized and professional manner.
The student can communicate clearly and work effectively in a team.
The student can offer rigorous and original arguments.
The student can make outstanding decisions based on complex evidence.
The student can conduct high-level analysis and critical thinking.
The student can solve problems exceptionally well and propose creative solutions.

Assessment criteria, good (3)

The student can demonstrate good to very good understanding and application of relevant theories, concepts, and tools.
The student can fully comply with all assessment requirements.
The student can present work in a reasonably well-organized and structured manner.
The student can communicate effectively and contribute to teamwork.
The student can present structured, clear, and concise arguments.
The student can make appropriate decisions, even with incomplete or complex evidence.
The student can conduct reasonable to good-quality analysis and critical thinking.
The student can solve problems effectively and suggest alternative approaches.

Assessment criteria, satisfactory (1)

The student can demonstrate a sound understanding of key concepts with some insight and appropriate research.
The student can avoid significant errors, with only minor inaccuracies or misunderstandings.
The student can mostly adhere to assessment specifications with minor deviations.
The student can meet minimum standards for organization and presentation, with some adherence to conventions.
The student can develop an argument, though it may lack fluency, and teamwork can be challenging.
The student can approach tasks in a standard way with limited originality.
The student can contextualize work but rely heavily on a limited number of sources.
The student can make appropriate decisions with incomplete or complex evidence.
The student can show some, but limited, evidence of analysis and critical thinking.
The student can demonstrate basic problem-solving skills.