Study Guide

Objective

Students will be able to compile a company's business plan.

Content

Company strategic planning process
Business idea, values, vision
Business ideas and defining the business idea
Analyses
Calculations
Business plan

Evaluation scale

0 - 5

Assessment criteria, excellent (5)

The students are able to define and use the basic concepts of business planning according to professional ethical principles. The business plan contains enough information to commence business operations.

Assessment criteria, good (3)

The students are able to describe and give reasons for initializing business activities and business linked procedures. They are able to work independently according to their acquired knowledge and instructions and can apply the techniques models of the business plan. They are able to work independently to achieve goals and to justify their work with professional ethical principles. The students are able to assess the compatibility of the parts of the business idea and a selected strategy.

Assessment criteria, satisfactory (1)

The students are able to analyse, compare and critically assess the implementation of a business plan using acquired knowledge. They are able to analyse the customer and goal orientation and profitability of the plan.

Prerequisites

Basic studies