Liiketoimintaosaamisen perusteetLaajuus (5 cr)

Objective

The objectives of this course are that you will be able to:
✅ describe the importance of customer insight in business
✅ plan a business model in the field of physical activity and sports
✅ explain the opportunities for entrepreneurship in the physical activity sector

Content

Customer insight
Business planning
Entrepreneurship opportunities in the field of physical activity and sports
Utilizing artificial intelligence in business ideation
In-depth exploration based on personal interest in entrepreneurship, business, leadership, marketing or branding

Materials

Course materials will be indicated in Reppu.

Assessment criteria, approved/failed

The student actively participates in contact sessions. The student is able to plan a business and describe the importance of customer insight while designing health enhancing physical activity services. The student completes independent assignments responsibly and contributes actively as a member of a group, supporting the achievement of shared goals.

Further information

You can inquire about an alternative, completely independent completion course from the teacher.

The course is a prerequisite for the following courses: Service Marketing and Sales Competence, and Service Productization and Development.

Execution methods

Blended learning students attend classes either in person or online, as scheduled.

Accomplishment methods

Active engagement during contact sessions
Independent study
Collaborative group assignments