Product Development for Tourism ServicesLaajuus (2 cr)

Objective

The student understands the basics of product development and is able to use productisation as a tool for developing tourism services. The student can describe the background, processes and operating models for the planning and implementation of tourism product development in a customer-oriented way.

Content

- Productisation methods and tools
- Product development process for tourism services
- Pricing and profitability
- Product card
- Tourism Product Developer's Handbook

Assessment criteria, approved/failed

Passed
The student is able to implement and report on tourism product development activities.

Fail
The student does not know the aspects of tourism product development.

Execution methods

Contact, remote teaching and independent study.