Event DesignLaajuus (2 cr)

Objective

The student understand the process of event design and its importance in developing an experiential event. The student knows the design methods and tools in designing the customer's event experience.

Content

The event design process
Customer experience and value
Emotional experience in the experience
Customer involvement

Assessment criteria, approved/failed

Passed
The student will be able to implement, reflect and report on the principles of event design.

Fail
The student does not know the aspects of event design.

Execution methods

Contact, remote teaching and independent study.

Accomplishment methods

The course includes lectures and practical lessons. To pass the course, students must complete the exercises on time and participate in classroom situations. The course requires 54 hours of student work. A more detailed description of the course is given in the course implementation plan.