Study Guide

Objective

The student understand the process of event design and its importance in developing an experiential event. The student knows the design methods and tools in designing the customer's event experience.

Content

The event design process
Customer experience and value
Emotional experience in the experience
Customer involvement

Assessment criteria, approved/failed

Passed
The student will be able to implement, reflect and report on the principles of event design.

Fail
The student does not know the aspects of event design.