Study Guide

Objective

Understanding ones customers, existing or potential, is the key to providing them the right added value and stay ahead of competition. The students will learn methods and tools for market research, industry analysis and creating customer understanding. The students will engage in examining the side of the supply chain and how to manage it correctly and managing it in a way it serves the identified needs of the customer base in a competitive manner.

Content

The course will focus on principles and implementation of different market research methods available to businesses and analyzing the industry they operate in order to support decision making. Furthermore, the aspect of supply chain management, mapping and analysis is studied in order to understand how the supply chain is affecting the procurement of the company and how value is delivered to the customer accordingly.

Location and time

Autumn 2023.

Materials

Material provided in learning platform.

Teaching methods

Teaching in classroom. Lectures. Group assignments. Quizzes.

Evaluation scale

0 - 5

Assessment criteria, excellent (5)

The student has an excellent understanding of different aspects related to supply chain management and market analysis related and the connection between them. The student can apply them into cases done in class and in course work very well.

Toteutuksen arviointikriteerit, hyvä (3-4)

The student has a very good understanding of different aspects related to supply chain management and market analysis related aspects and the connection between them. Student can apply them into practical cases done in class and in course work well.

Assessment criteria, satisfactory (1)

The student has a satisfactory understanding of different aspects related to supply chain management and market analysis related aspects and can apply them somewhat into practical cases done in class and in course work.

Objective

Understanding ones customers, existing or potential, is the key to providing them the right added value and stay ahead of competition. The students will learn methods and tools for market research, industry analysis and creating customer understanding. The students will engage in examining the side of the supply chain and how to manage it correctly and managing it in a way it serves the identified needs of the customer base in a competitive manner.

Content

The course will focus on principles and implementation of different market research methods available to businesses and analyzing the industry they operate in order to support decision making. Furthermore, the aspect of supply chain management, mapping and analysis is studied in order to understand how the supply chain is affecting the procurement of the company and how value is delivered to the customer accordingly.

Evaluation scale

0 - 5