Market and Supply AnalysisLaajuus (5 op)
Tunnus: YA00CC15
Laajuus
5 op
Osaamistavoitteet
Understanding ones customers, existing or potential, is the key to providing them the right added value and stay ahead of competition. The students will learn methods and tools for market research, industry analysis and creating customer understanding. The students will engage in examining the side of the supply chain and how to manage it correctly and managing it in a way it serves the identified needs of the customer base in a competitive manner.
Sisältö
The course will focus on principles and implementation of different market research methods available to businesses and analyzing the industry they operate in order to support decision making. Furthermore, the aspect of supply chain management, mapping and analysis is studied in order to understand how the supply chain is affecting the procurement of the company and how value is delivered to the customer accordingly.
Oppimateriaalit
To be announced later
Ilmoittautumisaika
02.12.2024 - 31.12.2024
Ajoitus
01.01.2025 - 23.03.2025
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
KAMK Master School
Opetuskielet
- Suomi
Koulutus
- Master's Degree in Global Business Management
Opettaja
- Antti Rimpiläinen
- Outi Lundahl
Ryhmät
-
GBMY24SGBMY24S
Tavoitteet
Understanding ones customers, existing or potential, is the key to providing them the right added value and stay ahead of competition. The students will learn methods and tools for market research, industry analysis and creating customer understanding. The students will engage in examining the side of the supply chain and how to manage it correctly and managing it in a way it serves the identified needs of the customer base in a competitive manner.
Sisältö
The course will focus on principles and implementation of different market research methods available to businesses and analyzing the industry they operate in order to support decision making. Furthermore, the aspect of supply chain management, mapping and analysis is studied in order to understand how the supply chain is affecting the procurement of the company and how value is delivered to the customer accordingly.
Arviointiasteikko
0 - 5
Ilmoittautumisaika
01.01.2024 - 31.08.2024
Ajoitus
01.08.2024 - 15.12.2024
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
KAMK Master School
Opetuskielet
- Suomi
Koulutus
- Master's Degree in Global Business Management
Opettaja
- Antti Rimpiläinen
- Outi Lundahl
Ryhmät
-
GBMY24KGBMY24K
Tavoitteet
Understanding ones customers, existing or potential, is the key to providing them the right added value and stay ahead of competition. The students will learn methods and tools for market research, industry analysis and creating customer understanding. The students will engage in examining the side of the supply chain and how to manage it correctly and managing it in a way it serves the identified needs of the customer base in a competitive manner.
Sisältö
The course will focus on principles and implementation of different market research methods available to businesses and analyzing the industry they operate in order to support decision making. Furthermore, the aspect of supply chain management, mapping and analysis is studied in order to understand how the supply chain is affecting the procurement of the company and how value is delivered to the customer accordingly.
Arviointiasteikko
0 - 5
Ilmoittautumisaika
01.04.2023 - 31.08.2023
Ajoitus
01.08.2023 - 15.12.2023
Opintopistemäärä
5 op
Virtuaaliosuus
4 op
TKI-osuus
2 op
Toteutustapa
20 % Lähiopetus, 80 % Etäopetus
Yksikkö
Business
Opetuskielet
- Suomi
Koulutus
- Master's Degree in International Business Management
Opettaja
- Antti Rimpiläinen
- Outi Lundahl
Ryhmät
-
GBMY23KGBMY23K
-
GBMY23SGBMY23S
-
DGBMY23KDGBMY23K
Tavoitteet
Understanding ones customers, existing or potential, is the key to providing them the right added value and stay ahead of competition. The students will learn methods and tools for market research, industry analysis and creating customer understanding. The students will engage in examining the side of the supply chain and how to manage it correctly and managing it in a way it serves the identified needs of the customer base in a competitive manner.
Sisältö
The course will focus on principles and implementation of different market research methods available to businesses and analyzing the industry they operate in order to support decision making. Furthermore, the aspect of supply chain management, mapping and analysis is studied in order to understand how the supply chain is affecting the procurement of the company and how value is delivered to the customer accordingly.
Opetusmenetelmät
Opetus luokassa. Luennot. Ryhmätyöt. Tentit
Arviointiasteikko
0 - 5
Ilmoittautumisaika
01.01.2022 - 31.08.2022
Ajoitus
01.08.2022 - 16.12.2022
Opintopistemäärä
5 op
Virtuaaliosuus
4 op
Toteutustapa
20 % Lähiopetus, 80 % Etäopetus
Yksikkö
Business
Opetuskielet
- Suomi
Opettaja
- Antti Rimpiläinen
Ryhmät
-
TTY21STTY21S
-
GBMY22KGlobal Business Management
Tavoitteet
Understanding ones customers, existing or potential, is the key to providing them the right added value and stay ahead of competition. The students will learn methods and tools for market research, industry analysis and creating customer understanding. The students will engage in examining the side of the supply chain and how to manage it correctly and managing it in a way it serves the identified needs of the customer base in a competitive manner.
Sisältö
The course will focus on principles and implementation of different market research methods available to businesses and analyzing the industry they operate in order to support decision making. Furthermore, the aspect of supply chain management, mapping and analysis is studied in order to understand how the supply chain is affecting the procurement of the company and how value is delivered to the customer accordingly.
Arviointiasteikko
0 - 5