Strategic MarketingLaajuus (5 cr)
Code: YA00BS43
Credits
5 op
Objective
Opiskelija ymmärtää strategisen markkinointiajattelun merkityksen osana yrityksen
liiketoimintastrategian kehittämistä. Hänellä on kokonaiskuva markkinoinnin tehtävistä ja
prosesseista yrityksen liiketoimintamallin strategisessa johtamisessa. Opiskelija hallitsee strategisen
markkinoinnin käsitteistön ja osaa analysoida asiakaslähtöisesti yrityksen markkinoinnin strategisia
kehittämismahdollisuuksia ja –tarpeita muuttuvassa toimintaympäristössä.
Content
Strateginen markkinointi osana strategista johtamista
Markkinoinnin perusprosessit liiketoimintastrategiassa
Yrityksen markkinointiympäristön strateginen analysointi
Muuttuvat asiakastarpeet ja trendit, asiakassuhteen arvo
Asiakaslähtöinen toimintojen sekä tuotteiden kehittäminen
Brändin ja mielikuvien merkitys liiketoimintastrategiassa
Strategisen markkinoinnin toteutus yrityksissä
Qualifications
Markkinoinnin käsitteiden ja perusprosessien ymmärtäminen
Materials
Devmoodlessa olevat materiaalit ja ilmoitettu kirjallisuus
Arviointikriteerit, kiitettävä (5)
All learning outcomes/ assessment criteria have been achieved to an exceptionally high-level demonstrating the following attributes:
• Exceptional understanding, exploration, insight and application of the theories and concepts learned.
• Clear adherence to all specifications for the assessment task where appropriate
• The organisation, structure and standard of assignments are of very high quality throughout
• Offer stimulating and rigorous arguments that are likely to be at the limits of what may be expected at this level
• The course assignments have been executed/performed in an original way
• Outstanding ability to reach appropriate decisions based on incomplete or complex evidence
• Evidence of very high-quality analysis, synthesis, evaluation and critical appraisal
• Evidence of outstanding problem-solving skills
• Evidence of outstanding ability to address complex issues both systematically and creatively
Assessment criteria, good (3)
All learning outcomes/ assessment criteria have been met fully at a good or very good standard demonstrating the following attributes:
• Good to very good understanding, exploration, insight and application of the theories and concepts learned.
• No significant inaccuracies, misunderstandings or errors
• Clear adherence to all specifications for the assessment task
• The organisation, structure and standard of assignments are of reasonable to good quality throughout
• Ability to present structured, clear and concise arguments
• The assignments have been approached and executed in a comprehensive way with some degree of originality
• Evidence of reasonable to good quality analysis, synthesis, evaluation and critical appraisal
• Evidence of sufficient problem solving skills
Arviointikriteerit, tyydyttävä (1)
All learning outcomes/ assessment criteria have been met demonstrating the following attributes:
• Demonstrate sound understanding and exploration, some insight and/or appropriate research
• Some minor inaccuracies and/or misunderstandings of concepts, theories or literature – small but not significant errors
• Some minor deviation from the specifications for the assessment task
• Meet the minimum standard to organize and present with some adherence to the subject-specific conventions
• Demonstrate some ability to develop an argument but can lack fluency
Enrollment
01.08.2024 - 31.12.2024
Timing
01.01.2025 - 15.12.2025
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
4 op
Mode of delivery
Distance learning
Unit
KAMK Master School
Teaching languages
- Finnish
Degree programmes
- Master´s Degree in Responsible Business Management
Teachers
- Mervi Väisänen
Groups
-
AYM24SAYM24S
-
TLY24STLY24S
-
LYL24SVLYL24SV
-
SJY24SSJY24S
-
LYL24SLYL24S
-
ALY24SALY24S
-
SYT24SSYT24S
Objective
Opiskelija ymmärtää strategisen markkinointiajattelun merkityksen osana yrityksen
liiketoimintastrategian kehittämistä. Hänellä on kokonaiskuva markkinoinnin tehtävistä ja
prosesseista yrityksen liiketoimintamallin strategisessa johtamisessa. Opiskelija hallitsee strategisen
markkinoinnin käsitteistön ja osaa analysoida asiakaslähtöisesti yrityksen markkinoinnin strategisia
kehittämismahdollisuuksia ja –tarpeita muuttuvassa toimintaympäristössä.
Content
Strateginen markkinointi osana strategista johtamista
Markkinoinnin perusprosessit liiketoimintastrategiassa
Yrityksen markkinointiympäristön strateginen analysointi
Muuttuvat asiakastarpeet ja trendit, asiakassuhteen arvo
Asiakaslähtöinen toimintojen sekä tuotteiden kehittäminen
Brändin ja mielikuvien merkitys liiketoimintastrategiassa
Strategisen markkinoinnin toteutus yrityksissä
Materials
Devmoodlessa olevat materiaalit ja ilmoitettu kirjallisuus
Evaluation scale
0 - 5
Arviointikriteerit, kiitettävä (5)
All learning outcomes/ assessment criteria have been achieved to an exceptionally high-level demonstrating the following attributes:
• Exceptional understanding, exploration, insight and application of the theories and concepts learned.
• Clear adherence to all specifications for the assessment task where appropriate
• The organisation, structure and standard of assignments are of very high quality throughout
• Offer stimulating and rigorous arguments that are likely to be at the limits of what may be expected at this level
• The course assignments have been executed/performed in an original way
• Outstanding ability to reach appropriate decisions based on incomplete or complex evidence
• Evidence of very high-quality analysis, synthesis, evaluation and critical appraisal
• Evidence of outstanding problem-solving skills
• Evidence of outstanding ability to address complex issues both systematically and creatively
Assessment criteria, good (3)
All learning outcomes/ assessment criteria have been met fully at a good or very good standard demonstrating the following attributes:
• Good to very good understanding, exploration, insight and application of the theories and concepts learned.
• No significant inaccuracies, misunderstandings or errors
• Clear adherence to all specifications for the assessment task
• The organisation, structure and standard of assignments are of reasonable to good quality throughout
• Ability to present structured, clear and concise arguments
• The assignments have been approached and executed in a comprehensive way with some degree of originality
• Evidence of reasonable to good quality analysis, synthesis, evaluation and critical appraisal
• Evidence of sufficient problem solving skills
Arviointikriteerit, tyydyttävä (1)
All learning outcomes/ assessment criteria have been met demonstrating the following attributes:
• Demonstrate sound understanding and exploration, some insight and/or appropriate research
• Some minor inaccuracies and/or misunderstandings of concepts, theories or literature – small but not significant errors
• Some minor deviation from the specifications for the assessment task
• Meet the minimum standard to organize and present with some adherence to the subject-specific conventions
• Demonstrate some ability to develop an argument but can lack fluency
Qualifications
Markkinoinnin käsitteiden ja perusprosessien ymmärtäminen
Enrollment
01.08.2023 - 31.12.2023
Timing
01.01.2024 - 31.08.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
3 op
Mode of delivery
Distance learning
Unit
KAMK Master School
Teaching languages
- Finnish
Degree programmes
- MASTER´S DEGREE IN BUSINESS MANAGEMENT
Teachers
- Mervi Väisänen
Groups
-
SJY23SSJY23S
-
LYL23SLYL23S
-
LYL23SVLYL23SV
-
SYT23SSYT23S
-
TLY23STLY23S
-
AYM23SAYM23S
-
ALY23SALY23S
Objective
Opiskelija ymmärtää strategisen markkinointiajattelun merkityksen osana yrityksen
liiketoimintastrategian kehittämistä. Hänellä on kokonaiskuva markkinoinnin tehtävistä ja
prosesseista yrityksen liiketoimintamallin strategisessa johtamisessa. Opiskelija hallitsee strategisen
markkinoinnin käsitteistön ja osaa analysoida asiakaslähtöisesti yrityksen markkinoinnin strategisia
kehittämismahdollisuuksia ja –tarpeita muuttuvassa toimintaympäristössä.
Content
Strateginen markkinointi osana strategista johtamista
Markkinoinnin perusprosessit liiketoimintastrategiassa
Yrityksen markkinointiympäristön strateginen analysointi
Muuttuvat asiakastarpeet ja trendit, asiakassuhteen arvo
Asiakaslähtöinen toimintojen sekä tuotteiden kehittäminen
Brändin ja mielikuvien merkitys liiketoimintastrategiassa
Strategisen markkinoinnin toteutus yrityksissä
Materials
Devmoodlessa olevat materiaalit ja ilmoitettu kirjallisuus
Evaluation scale
0 - 5
Arviointikriteerit, kiitettävä (5)
All learning outcomes/ assessment criteria have been achieved to an exceptionally high-level demonstrating the following attributes:
• Exceptional understanding, exploration, insight and application of the theories and concepts learned.
• Clear adherence to all specifications for the assessment task where appropriate
• The organisation, structure and standard of assignments are of very high quality throughout
• Offer stimulating and rigorous arguments that are likely to be at the limits of what may be expected at this level
• The course assignments have been executed/performed in an original way
• Outstanding ability to reach appropriate decisions based on incomplete or complex evidence
• Evidence of very high-quality analysis, synthesis, evaluation and critical appraisal
• Evidence of outstanding problem-solving skills
• Evidence of outstanding ability to address complex issues both systematically and creatively
Assessment criteria, good (3)
All learning outcomes/ assessment criteria have been met fully at a good or very good standard demonstrating the following attributes:
• Good to very good understanding, exploration, insight and application of the theories and concepts learned.
• No significant inaccuracies, misunderstandings or errors
• Clear adherence to all specifications for the assessment task
• The organisation, structure and standard of assignments are of reasonable to good quality throughout
• Ability to present structured, clear and concise arguments
• The assignments have been approached and executed in a comprehensive way with some degree of originality
• Evidence of reasonable to good quality analysis, synthesis, evaluation and critical appraisal
• Evidence of sufficient problem solving skills
Arviointikriteerit, tyydyttävä (1)
All learning outcomes/ assessment criteria have been met demonstrating the following attributes:
• Demonstrate sound understanding and exploration, some insight and/or appropriate research
• Some minor inaccuracies and/or misunderstandings of concepts, theories or literature – small but not significant errors
• Some minor deviation from the specifications for the assessment task
• Meet the minimum standard to organize and present with some adherence to the subject-specific conventions
• Demonstrate some ability to develop an argument but can lack fluency
Qualifications
Markkinoinnin käsitteiden ja perusprosessien ymmärtäminen
Enrollment
02.09.2022 - 12.05.2023
Timing
01.01.2023 - 22.12.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
2 op
Mode of delivery
Distance learning
Unit
Business
Teaching languages
- Finnish
Degree programmes
- MASTER´S DEGREE IN BUSINESS MANAGEMENT
Teachers
- Mervi Väisänen
Groups
-
AYM22SAYM22S
-
SYT22SSYT22S
-
TLY22STLY22S
-
LYL22SVLYL22SV
-
LYL22SLYL22S
-
ALY22SALY22S
-
SJY22SSJY22S
Objective
Opiskelija ymmärtää strategisen markkinointiajattelun merkityksen osana yrityksen
liiketoimintastrategian kehittämistä. Hänellä on kokonaiskuva markkinoinnin tehtävistä ja
prosesseista yrityksen liiketoimintamallin strategisessa johtamisessa. Opiskelija hallitsee strategisen
markkinoinnin käsitteistön ja osaa analysoida asiakaslähtöisesti yrityksen markkinoinnin strategisia
kehittämismahdollisuuksia ja –tarpeita muuttuvassa toimintaympäristössä.
Content
Strateginen markkinointi osana strategista johtamista
Markkinoinnin perusprosessit liiketoimintastrategiassa
Yrityksen markkinointiympäristön strateginen analysointi
Muuttuvat asiakastarpeet ja trendit, asiakassuhteen arvo
Asiakaslähtöinen toimintojen sekä tuotteiden kehittäminen
Brändin ja mielikuvien merkitys liiketoimintastrategiassa
Strategisen markkinoinnin toteutus yrityksissä
Evaluation scale
0 - 5
Arviointikriteerit, kiitettävä (5)
All learning outcomes/ assessment criteria have been achieved to an exceptionally high-level demonstrating the following attributes:
• Exceptional understanding, exploration, insight and application of the theories and concepts learned.
• Clear adherence to all specifications for the assessment task where appropriate
• The organisation, structure and standard of assignments are of very high quality throughout
• Offer stimulating and rigorous arguments that are likely to be at the limits of what may be expected at this level
• The course assignments have been executed/performed in an original way
• Outstanding ability to reach appropriate decisions based on incomplete or complex evidence
• Evidence of very high-quality analysis, synthesis, evaluation and critical appraisal
• Evidence of outstanding problem-solving skills
• Evidence of outstanding ability to address complex issues both systematically and creatively
Assessment criteria, good (3)
All learning outcomes/ assessment criteria have been met fully at a good or very good standard demonstrating the following attributes:
• Good to very good understanding, exploration, insight and application of the theories and concepts learned.
• No significant inaccuracies, misunderstandings or errors
• Clear adherence to all specifications for the assessment task
• The organisation, structure and standard of assignments are of reasonable to good quality throughout
• Ability to present structured, clear and concise arguments
• The assignments have been approached and executed in a comprehensive way with some degree of originality
• Evidence of reasonable to good quality analysis, synthesis, evaluation and critical appraisal
• Evidence of sufficient problem solving skills
Arviointikriteerit, tyydyttävä (1)
All learning outcomes/ assessment criteria have been met demonstrating the following attributes:
• Demonstrate sound understanding and exploration, some insight and/or appropriate research
• Some minor inaccuracies and/or misunderstandings of concepts, theories or literature – small but not significant errors
• Some minor deviation from the specifications for the assessment task
• Meet the minimum standard to organize and present with some adherence to the subject-specific conventions
• Demonstrate some ability to develop an argument but can lack fluency
Qualifications
Markkinoinnin käsitteiden ja perusprosessien ymmärtäminen
Enrollment
01.08.2021 - 31.08.2022
Timing
01.06.2022 - 31.12.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
3 op
Mode of delivery
Distance learning
Unit
Business
Teaching languages
- Finnish
Degree programmes
- Master’s Degree in Sports Leadership and Development
- MASTER´S DEGREE IN BUSINESS MANAGEMENT
- Master’s Degree in Tourism Leadership and Development
- Business Information Technology and Business Expertise Degree (Masters)
- Degree Programme in Management of Health and Social
Teachers
- Mervi Väisänen
Groups
-
ALY21SALY21S
-
SJY21SSJY21S
-
LYL21SVLYL21SV
-
TLY21STLY21S
-
LYL21SLYL21S
-
AYM21SAYM21S
Objective
Opiskelija ymmärtää strategisen markkinointiajattelun merkityksen osana yrityksen
liiketoimintastrategian kehittämistä. Hänellä on kokonaiskuva markkinoinnin tehtävistä ja
prosesseista yrityksen liiketoimintamallin strategisessa johtamisessa. Opiskelija hallitsee strategisen
markkinoinnin käsitteistön ja osaa analysoida asiakaslähtöisesti yrityksen markkinoinnin strategisia
kehittämismahdollisuuksia ja –tarpeita muuttuvassa toimintaympäristössä.
Content
Strateginen markkinointi osana strategista johtamista
Markkinoinnin perusprosessit liiketoimintastrategiassa
Yrityksen markkinointiympäristön strateginen analysointi
Muuttuvat asiakastarpeet ja trendit, asiakassuhteen arvo
Asiakaslähtöinen toimintojen sekä tuotteiden kehittäminen
Brändin ja mielikuvien merkitys liiketoimintastrategiassa
Strategisen markkinoinnin toteutus yrityksissä
Materials
Ilmoitettu moodlessa.
Teaching methods
Verkkokurssin suorittaminen itsenäisesti, annettujen tehtävien palautus.
Evaluation scale
0 - 5
Arviointikriteerit, kiitettävä (5)
All learning outcomes/ assessment criteria have been achieved to an exceptionally high-level demonstrating the following attributes:
• Exceptional understanding, exploration, insight and application of the theories and concepts learned.
• Clear adherence to all specifications for the assessment task where appropriate
• The organisation, structure and standard of assignments are of very high quality throughout
• Offer stimulating and rigorous arguments that are likely to be at the limits of what may be expected at this level
• The course assignments have been executed/performed in an original way
• Outstanding ability to reach appropriate decisions based on incomplete or complex evidence
• Evidence of very high-quality analysis, synthesis, evaluation and critical appraisal
• Evidence of outstanding problem-solving skills
• Evidence of outstanding ability to address complex issues both systematically and creatively
Assessment criteria, good (3)
All learning outcomes/ assessment criteria have been met fully at a good or very good standard demonstrating the following attributes:
• Good to very good understanding, exploration, insight and application of the theories and concepts learned.
• No significant inaccuracies, misunderstandings or errors
• Clear adherence to all specifications for the assessment task
• The organisation, structure and standard of assignments are of reasonable to good quality throughout
• Ability to present structured, clear and concise arguments
• The assignments have been approached and executed in a comprehensive way with some degree of originality
• Evidence of reasonable to good quality analysis, synthesis, evaluation and critical appraisal
• Evidence of sufficient problem solving skills
Arviointikriteerit, tyydyttävä (1)
All learning outcomes/ assessment criteria have been met demonstrating the following attributes:
• Demonstrate sound understanding and exploration, some insight and/or appropriate research
• Some minor inaccuracies and/or misunderstandings of concepts, theories or literature – small but not significant errors
• Some minor deviation from the specifications for the assessment task
• Meet the minimum standard to organize and present with some adherence to the subject-specific conventions
• Demonstrate some ability to develop an argument but can lack fluency
Toteutuksen arviointikriteerit, kiitettävä (5)
All learning outcomes/ assessment criteria have been achieved to an exceptionally high-level demonstrating the following attributes:
• Exceptional understanding, exploration, insight and application of the theories and concepts learned.
• Clear adherence to all specifications for the assessment task where appropriate
• The organisation, structure and standard of assignments are of very high quality throughout
• Offer stimulating and rigorous arguments that are likely to be at the limits of what may be expected at this level
• The course assignments have been executed/performed in an original way
• Outstanding ability to reach appropriate decisions based on incomplete or complex evidence
• Evidence of very high-quality analysis, synthesis, evaluation and critical appraisal
• Evidence of outstanding problem-solving skills
• Evidence of outstanding ability to address complex issues both systematically and creatively
Toteutuksen arviointikriteerit, hyvä (3-4)
All learning outcomes/ assessment criteria have been met fully at a good or very good standard demonstrating the following attributes:
• Good to very good understanding, exploration, insight and application of the theories and concepts learned.
• No significant inaccuracies, misunderstandings or errors
• Clear adherence to all specifications for the assessment task
• The organisation, structure and standard of assignments are of reasonable to good quality throughout
• Ability to present structured, clear and concise arguments
• The assignments have been approached and executed in a comprehensive way with some degree of originality
• Evidence of reasonable to good quality analysis, synthesis, evaluation and critical appraisal
• Evidence of sufficient problem solving skills
Toteutuksen arviointikriteerit, tyydyttävä (1-2)
All learning outcomes/ assessment criteria have been met demonstrating the following attributes:
• Demonstrate sound understanding and exploration, some insight and/or appropriate research
• Some minor inaccuracies and/or misunderstandings of concepts, theories or literature – small but not significant errors
• Some minor deviation from the specifications for the assessment task
• Meet the minimum standard to organize and present with some adherence to the subject-specific conventions
• Demonstrate some ability to develop an argument but can lack fluency
Qualifications
Markkinoinnin käsitteiden ja perusprosessien ymmärtäminen