Developing Wellbeing Tourism in Finland (5cr)

Objective

Students will be able to assess the need for commercialising a tourist company's products, being proficient in applying creative operational models in concept teams and assessing their feasibility and risks.
Students will be conversant with the well-being tourism commercialisation process, being able to build and produce memorable and ethically sustainable service packages that fulfill customers' quality requirements and to assess their success. They will be able to apply elements from nature, culture and the local area in well-being tourism products and services.

Content

Well-being tourism service commercialisation process
Selecting a well-being tourism segment and defining needs
Operational environment
Quality
Pricing
Product safety (law)
Profitability
Product description

Assessment criteria, approved/failed

To be announced