Tourism Product Development (4cr)

Objective

Students will know the operational processes of tourism companies and environments. They will understand the significance of networks and be able to assess tourism product development requirements. Students will be proficient in describing clearly the background, processes and models used in planning and implementing the development of a tourism product. They will be familiar with the basics of buying behaviour and tourism service segmentation. Students will be able to apply creative operational models in groups to generate ideas and will be able to assess the usability, profitability and risks of the ideas.

Content

Stakeholders and interest groups of tourism and hospitality companies
Networking and partnership thinking
Tourism service product development process
Basics of consumer behaviour
Segment selection and defining needs
Operational environment
Quality
Pricing and profitability
Product safety (law)
Product description

Assessment criteria, excellent (5)

The students will be able to compare product development planning and implementation principles. They will be able to analyse tourism interest and customer groups from a product development viewpoint. The students know how to use business analyses in tourism product development and are proficient in the principles of impact assessment.

Assessment criteria, good (3)

The students are able to implement a product development process according to the stages of product development. They are able to interpret business analyses correctly.

Assessment criteria, satisfactory (1)

The students are able to name the stages of tourism product development and can interpret the analyses as part of product development. They are able to list the most important interest groups , networks and customer groups in tourism product development.

Further information

TKI 1op