Advanced Project in Services MarketingLaajuus (5 cr)

Objective

Students will be able to plan and implement practical tasks associated with services marketing.

Content

Learning project in accordance with the Proactive UAS strategy linked to developing a part of a client’s marketing. The RDI project is connected with the Services Marketing course.

Assessment criteria, excellent (5)

The students use, compare and apply the central content, elements and basic content acquired from marketing professional studies. The use of these concepts and terminology in their project documentation is varied, based on expertise and well justified.

Assessment criteria, good (3)

Students are able to describe and explain the central content and basic concepts of marketing acquired during professional studies and can apply and use such concepts consistently and logically in their project documentation.
Students are able to use and apply marketing development methods that best suit the client/organization. They work independently during the project and can consistently justify their solutions.

Assessment criteria, satisfactory (1)

Students are able to name, understand and partially use the central content and basic concepts acquired during professional studies. The learning project as a whole is merely at the descriptive stage and the overall planning lacks substance in places.
The students are able to select appropriate methods to develop a part of marketing. Knowledge and competence from previous learning is partially applied. The students still require supervision.

Assessment criteria, approved/failed

R & D 5 cr.