Customer Oriented Marketing (5cr)

Objective

Students will understand the principles, concepts and implementation of customer-oriented marketing while improving their knowledge, skills and ability to work in customer service situations in different organizations.

Content

Basic concepts of marketing
Developing marketing thinking
Marketing operational environments
Basics of buying behavior
General overview of marketing competition methods
Customer service areas and basic requirements
Customers and customer service staff in a service event

Assessment criteria, approved/failed

To be announced.