Visual PlanningLaajuus (5 cr)

Objective

Digital media planning
The student understands the basics of digital media planning and masters the visual planning solutions. The student familiarizes him/herself with combination of visual elements in different communication situations and can plan practical visual communication.

Content

Digital media space, material design and production
Legibility and typographic planning
Layout, illustration and and visual elements
Creation of associations in marketing communication
Printable visual publication
PhotoShop and InDesign -programs

Assessment criteria, excellent (5)

The student can design and realize high-quality digital and printable publicity and publishing material. (S)he can analyze different media solutions independently and choose the most suitable techniques for them. The student masters image processing and desk top publishing programs and can make versatile use of them in design.

Assessment criteria, good (3)

The student can design and realize digital and printable publicity and publishing material. (S)he analyzes different media solutions independently and can choose suitable techniques for them. The student masters the basics of image processing and desk top publishing programs and can make use of them in design.

Assessment criteria, satisfactory (1)

The student can design average digital and printable publicity and publishing material. (S)he can analyze different media solutions but needs support in choosing suitable techniques for them. The student knows the basics of image processing and desk top publishing programs and can make use of them in design.