Tourism Operational Environments (5cr)

Objective

The students are able to describe the differences between tourism regions in Finland and how pull
factors (attractions) differ in various parts of the country. Using research material, they will be able to
describe how foreign tourists spend their time in Finland and where tourists go abroad. The students
will be able to define and outline the tourism programme service sector and can link it to a tourism
cluster. They will be able to identify nature tourism (key summer activities: hiking, Nordic walking,
cycling, horse riding, wildlife, canoeing, and fishing; key winter activities: skiing, snowshoeing, winter
fishing), sport tourism (active and passive), culture tourism (empowerment and resources offered by
culture) and wellbeing tourism (wellbeing tourism in the field of health tourism) programme services.
The students will be able to determine and define the special features of nature, sports, and culture
and wellbeing tourism programme services. They will be able to define and describe which nature,
sports, culture and wellbeing tourism programme service modes of service are suitable for Kainuu
and Koillismaa (North East Finland). The students will understand tourism as a profitable business livelihood.

Content

Finland as a tourist destination
Tourism regions in Finland their key pull factors
International tourism into Finland and from Finland abroad
The world tourism region
Tourism of the future
The structure of the tourism programme service business sector
Programme service markets and their development
Nature, sports, and culture and wellbeing and adventure tourism programme services.
Event tourism

Assessment criteria, excellent (5)

Excellent (5)

The students can extensively and comprehensively identify the tourism regions of Finland and their
key differences and can extensively describe how Finland is divided into tourism regions and the pull
factors of these regions. They are able to extensively describe and analyse tourist behaviour using
research. The students are able to connect the tourism programme service sector to form a tourism
cluster. The students are able to determine which nature, sports, culture and wellbeing tourism
programme service modes of service are suitable for Kainuu and Koillismaa (North East Finland).
The students are able to work as members of a group to further and develop the work of the team
and can critically apply professional ethical principles in their work.

Assessment criteria, good (3)

Good (3-4)
The students can identify well the tourism regions of Finland and their key differences and can
describe in detail how Finland is divided into tourism regions and the pull factors of these regions.
They are able to describe and analyse tourist behaviour well using research. The students are able
define and describe the programme service sector. The students are able to define and describe the
special features of nature, sports, culture, adventure and wellbeing tourism programme services.
The students are able to work as members of a group to achieve common goals and they are able to
justify their work according to professional ethical principles.

Assessment criteria, satisfactory (1)

Satisfactory (1-2)
The students can identify the tourism regions of Finland and their key differences and can describe
to a shallow degree how Finland is divided into tourism regions and the pull factors of these regions.
They are able to describe and analyse to a satisfactory degree tourist behaviour using research. The
students are able classify nature tourism (key summer activities: hiking, Nordic walking, cycling,
horse riding, wildlife, canoeing, and fishing; key winter activities: skiing, snowshoeing, winter fishing),
sports and exercise tourism (active and passive), adventure tourism (different levels of adventure),
culture tourism (empowerment and resources offered by culture) and wellbeing tourism (wellbeing
tourism in the field of health tourism) programme services. The students are able to work as
members of a group taking others into account and they are able to work according to professional
ethical principles.

Further information

Tourism trade fair; some parts or the whole course may be delivered in English with the international tourism group