Marketing Excellence in the International EnvironmentLaajuus (5 op)

Osaamistavoitteet

This course explores marketing in the global context and shows the importance of international marketing in the era of globalization. It familiarizes participants with the theories and concepts for international marketing and understand the international market place, its complexity, challenges and future trends. The course aims to provide basic competencies to participants to critically assess these forces and develop skills to make international marketing decisions.On completion, this course will provide a solid foundation for understanding the global business environment and the participant will be equipped with a set of conceptual and analytical tools that prepare him/her for applying successfully the four P’s to global marketing.

Sisältö

Framework of international marketing
International environmental analysis
Culture
Models of market entry
Internationalization of the marketing mix
Development of international marketing strategies

Arviointikriteerit, kiitettävä (5)

• Knowledge: demonstrates good ability to use and apply the concepts and theoretical framework learned in this course
• Skills: demonstrates ability to critically analyze, compare, combine and select information and present alternative practices using the acquired knowledge; demonstrate ability to work independently, responsibly, with initiative and flexibly in all learning and operational environments; demonstrate creative but realistic and pragmatic approach to problem solving
• Attitudes: work smoothly and professionally as a team to achieve common goals of the group by applying critical professional ethical principles; contributes excellent team work and output

Arviointikriteerit, hyvä (3)

• Knowledge: demonstrates ability to systematically use the concepts learned in this course with ability to name, describe and give reasons for basic knowledge of the theories and concepts learned in this course
• Skills: demonstrates ability to select appropriate practices based on acquired knowledge and instructions and ability to work independently and responsibly completing different tasks in all learning and operational environments; demonstrates ability to apply techniques and concepts learned under minimal guidance in a reasonable manner to problem solving.
• Attitudes: works smoothly and professionally as a team to achieve common goals of the group according to ethical principles; demonstrates good team work and output

Arviointikriteerit, tyydyttävä (1)

• Knowledge: basic ability to identify the main/individual concepts learned in the course and applies basic analysis using the concepts and theories learned from the course; ability to name and describe the concept.
• Skills: demonstrates ability to work in an appropriate manner with more guidance and supervision, though some uncertainty may be evident in the work; shows basic ability to use the techniques and models of the professional field in basic application
• Attitudes: demonstrates professional conduct in communication, updates, interactions within the team and with supervisor according to professional ethical principles; team work with peers is largely satisfactory

Arviointikriteeri, hyväksytty/hylätty

Attendance and Participation, Business project or research assignment, presentation

Lisätiedot

Literature: Textbook and journal articles
3 TKI credits