Event Management and MarketingLaajuus (5 cr)

Objective

The students will be able to report on the organising of sports and exercise events and interpret the significance of these events from a sports tourism perspective.

Students will also be able to do the analysis and planning of marketing including marketing tools and internet - marketing. Furthermore, they can identify special features of service marketing in sports instructors reality.

Content

Financial, technical and content production of events
Events as sports tourism products, event business and their significance in the regional economy
The ecosystem of exercise and sports events

Basic concepts of marketing
Marketing process and analysis
Marketing planning
Marketing mix
Service marketing
Internet marketing

Assessment criteria, excellent (5)

To be announced