Strategic CommunicationLaajuus (3 cr)

Objective

The objective is that after completing the course, you will master the concept of strategic communication and its related concepts. You will understand the connection between communication and the organization's strategy and goals, as well as their implementation. You will be able to create a communication strategy for an organization based on its strategy, implement it in practice, and evaluate and develop the organization's communication. You will understand how social responsibility and sustainable development are reflected in the planning and implementation of strategic communication. You will approach the development of organizational communication with curiosity and be interested in continuously developing your own skills in this area.

Content

Strategic communication as a concept
Communication as an enabler of organizational strategy, communicating the strategy
Communication planning and evaluation, communication strategies, and responsibility as part of strategic communication

Materials

Announced on the Reppu platform.

Further information

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Execution methods

The implementation method is described in the implementation plan. The course can be completed independently according to the student's own schedule.

Accomplishment methods

The course requires 81 hours of independent work from the student. The workload consists of engaging with online lectures, other materials available in the Reppu learning environment, and relevant literature, as well as completing exercises and assignments. The course can be completed independently according to the student's own schedule.