Services MarketingLaajuus (5 cr)

Objective

The student understands the basics of service business, where service forms the basis of value creation. The student knows the core concepts and special features of services marketing and understands the importance of customer satisfaction and customer relationship thinking as part of developing sustainable business. The student acknowledges the importance of customer experience and recognizes different processes and development needs. The student can apply diverse methods in services marketing. The student develops analytical and strategic thinking in services marketing.

Content

The basics of services marketing
The quality of services
The specific features of services marketing
Customer experience
Implementation of services marketing
The core stages of service development

Materials

The material will be provided during the course. Course material is available in Reppu.

Execution methods

60-80% attendance rate required for the contact lectures (No possibility for taking the course remotely)

Accomplishment methods

Contact lectures
Small group assignments during the classes (workshops, reading tasks, videos)
Final assignment that will be graded